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Publications

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  • All HBS Web  (3,106)
    • People  (5)
    • News  (333)
    • Research  (2,358)
    • Events  (6)
    • Multimedia  (3)
  • Faculty Publications  (1,589)

Show Results For

  • All HBS Web  (3,106)
    • People  (5)
    • News  (333)
    • Research  (2,358)
    • Events  (6)
    • Multimedia  (3)
  • Faculty Publications  (1,589)
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  • 14 Apr 2021
  • News

The First Five Years: Mike Gandy Auzenne (MBA 2016)

due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able... View Details
  • 01 Oct 2000
  • News

Three Promoted to Full Professor

Reinhardt is currently studying the relationships between business behavior and environmental quality, particularly in the energy industry and the food and agribusiness sector. His research focuses on the View Details
  • 06 Sep 2012
  • News

Fashion-Forward

really just a means to help me form and develop my ideas. The first month, I sent it to 20 or 30 friends. That’s the only marketing I ever did for it.” Since then, the Business of Fashion has grown steadily at a rate of over 100 percent... View Details
Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • 30 Apr 2025
  • News

A Social Enterprise Talk in DC; Canadian Alumni Talk Trade; Meet the Leader: HBS Club of Colorado

DC Panel Looks at Social Enterprise in a New Government Landscape The HBS Club of Washington, DC teamed up with the HBS Social Enterprise Initiative (SEI) on April 2, to present an alumni panel discussion on social impact titled “New Perspectives in Social Enterprise,”... View Details
Keywords: Margie Kelley
  • 01 Jun 2003
  • News

Portraits from the Class of 2003

First Film: Open Invitation, half–hour dark comedy Previous Job: managed brand franchises for Procter & Gamble, Cincinnati and Toronto AT P&G: spearheaded relationship with UNICEF to donate tuberculosis vaccines Copresident: HBS... View Details
Keywords: Arts, Entertainment
  • 15 Jun 2021
  • News

Case Study: Inside Story

approach to marketing works. The scrappy activities that have kept them close to the customer, and let them iterate quickly on messaging and product, can start taking less of their time as they scale D2C View Details
Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information
  • 01 Mar 2003
  • News

Books

tasks: strengthening links between portfolio objectives and overall company goals; ensuring that the relationship among projects creates greater value and efficiency; and making sure that projects build organizational capacity to respond... View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Mar 2014
  • News

Cutting Edge

"Marketing aside, we could have never renovated the brand without these essential steps," Silk says. But marketing didn't hurt. Silk, a former professional musician who at one time had considered becoming a rabbi, brought back Hebrew... View Details
Keywords: Manufacturing; Food and Beverage Stores; Retail Trade
  • 22 Aug 2020
  • News

Bluemercury’s Marla Beck on How Covid-19 Is Changing the Beauty Business

“We’ve taken so many good things from them,” Beck tells the podcast. “They have technology infrastructure that we don’t have. They have incredible financial infrastructure. We’ve piggybacked onto some of their relationships with digital... View Details
  • 01 Jun 2015
  • News

Exploring Global Business Practices

today’s classrooms reflect our global society. In the MBA Program, all students in the first year get hands-on exposure to organizations in emerging markets through the January module of the FIELD (Field Immersion Experiences for... View Details
  • 01 Jun 2003
  • News

Books

firms large enough to finance their own laboratories could create a “virtuous cycle” where staying on the leading edge of science got them first to market with new products, in turn delivering higher profits to fund still more research.... View Details
Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information
  • 01 Mar 2009
  • News

Buddy, Can You Spare a Trillion

historic emergence of credit and debt was as important in the rise of civilization as technological invention. In the excerpt that follows, he explains the recently developed symbiotic financial relationship between the United States and... View Details
Keywords: Finance; Publishing Industries (except Internet); Information
  • 05 Sep 2018
  • News

HBS Named Top School for Producing Entrepreneurs

cofounder Sarah Leary (MBA 1998). What’s the secret to alumni success? Your fellow alumni, says PitchBook’s Garrett Black: “Accurate information is hard to come by in private markets in general, and even more so, arguably, in the realm of... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Oct 1998
  • News

Short Takes

Smoking Gun When impressionable teenagers light their first cigarettes, they initiate what all too often becomes a lifelong, life-threatening habit. The vast majority of smokers begin in their teens, yet the tobacco industry has consistently denied that it View Details
Keywords: Eileen K. McCluskey
  • 01 Dec 2012
  • News

Shareholders' Value?

if one excludes new start-ups, most new capital is provided by debt. Of course, liquidity in the stock market does enable investors to capture gains on their investments, and it also enables mergers and acquisitions. To provide adequate... View Details
  • 25 Apr 2014
  • News

A model of service

says. "The soup kitchen is a business. I managed more than 50 people, oversaw all of our marketing efforts, and maintained relationships with grant-making organizations," says Garrett, who stepped down in... View Details
  • 01 Jun 2017
  • News

A Finger on the Pulse of the Financial System

basis,” says Greenwood, who worked with fellow HBS finance professor Malcolm Baker and Harvard economics professor Andrei Shleifer to get the proj ect off the ground. “Historically our group has been pretty fluid, though, and we decided it would be worthwhile to... View Details
  • 01 Sep 2004
  • News

Survey Spotlights HBS Experience

director of Marketing and Communications. In January, the survey will be sent to the next round of reunion classes, with the objective of surveying all MBA alumni by 2008. On the whole, alumni gave HBS high marks for preparing them to... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 21 Oct 2010
  • News

Hell? Maybe Not.

(more comfortable) side of the desk: 75 percent of recruiters are HBS alumni. “It’s nice to see that relationship come full circle,” says Fitzpatrick. Fitzpatrick wants to dispel the myth that only large companies making multiple hires... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Sep 2020
  • News

Alumni and Faculty Books for September 2020

are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a... View Details
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