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Show Results For
- All HBS Web
(3,035)
- People (4)
- News (692)
- Research (1,693)
- Events (21)
- Multimedia (31)
- Faculty Publications (989)
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- 2014
- Chapter
Reframing Hierarchical Interactions as Negotiations to Promote Change in Health Care Systems
By: Patricia Satterstrom, Jeff Polzer and Robert Wei
Satterstrom, Patricia, Jeff Polzer, and Robert Wei. "Reframing Hierarchical Interactions as Negotiations to Promote Change in Health Care Systems." Chap. 18 in Handbook of Conflict Management Research, edited by Oluremi B. Ayoko, Neal M. Ashkansy, and Karen Jehn, 291–307. Edward Elgar Publishing, 2014.
- 2001
- Working Paper
Promoting Experimentation in Organizational Knowledge Creation: Effects of Status, Values and Rewards
By: Fiona Lee, Amy C. Edmondson, Stefan Thomke and Monica Worline
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords: Product Marketing; Advertising; Brands and Branding; Decision Choices and Conditions; Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- July 1991
- Supplement
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing. View Details
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (B)." Harvard Business School Supplement 591-112, July 1991.
- 1987
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul Farris and John A. Quelch
- 2000
- Other Unpublished Work
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: Louis T Wells Jr and A. Wint
Wells, Louis T., Jr, and A. Wint. "Marketing a Country: Promotion as a Tool for Attracting Foreign Investment." Foreign Investment Advisory Service Occasional Paper, International Finance Corporation, Washington, D.C., 2000. (This is a revised version of the author's earlier monograph by the same title, originally published in 1991 as Occasional Paper No. 1. The original version has been published in French, Spanish, Chinese, and Arabic.)
- 2022
- Working Paper
Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice
By: Nicole Abi-Esber, Alison Wood Brooks and Ethan Burris
Psychological safety is a hallmark of effective team functioning. Although prior work shows that characteristics of the leader influence employee judgments of psychological safety (and subsequent decisions to speak up), we know very little about “the specific behaviors... View Details
Keywords: Eye Gaze; Psychological Safety; Voice; Participation; Nonverbal Behavior; Verbal Behavior; Ostracism; Conversation; Groups; Groups and Teams; Social Psychology; Safety; Leadership; Behavior
Abi-Esber, Nicole, Alison Wood Brooks, and Ethan Burris. "Feeling Seen: Leader Eye Gaze Promotes Psychological Safety, Participation, and Voice." Harvard Business School Working Paper, No. 22-048, January 2022.
- 1983
- Book
Advertising and Promotion Management: A Manager's Guide to Theory & Practice
By: Paul W. Farris and J. A. Quelch
Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
- July 2020
- Article
Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity
By: J. Schroeder, M. Rosenblum and F. Gino
When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who... View Details
Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
- Article
Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors
By: J.J. Zlatev and Rogers, T.
Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details
Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being
Zlatev, J.J., and Rogers, T. "Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors." Organizational Behavior and Human Decision Processes 161, Supplement (November 2020): 74–84.
- January 2017 (Revised January 2017)
- Case
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details
Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)
- April 2013
- Article
Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World
By: Nava Ashraf
Why doesn't a woman who continues to have unwanted pregnancies avail herself of the free contraception at a nearby clinic? What keeps people from using free chlorine tablets to purify their drinking water? Behavioral economics has shown us that we don't always act in... View Details
Ashraf, Nava. "Rx: Human Nature: How Behavioral Economics Is Promoting Better Health Around the World." Harvard Business Review 91, no. 4 (April 2013): 119–125.
- 1988
- Chapter
Promoting Career-Enhancing Relationships in Organization: The Role of the Human Resource Professional
By: D. A. Thomas and Kathy E. Kram
Thomas, D. A., and Kathy E. Kram. "Promoting Career-Enhancing Relationships in Organization: The Role of the Human Resource Professional." In Career Growth and Human Resource Strategies, edited by M. London and E. Mone. Quorum Books, 1988.
- Article
Selfishly Benevolent or Benevolently Selfish? When Self-interest Undermines versus Promotes Prosocial Behavior
By: Julian Zlatev and Dale T. Miller
Existing research shows that appeals to self-interest sometimes increase and sometimes decrease prosocial behavior. We propose that this inconsistency is in part due to the framings of these appeals. Different framings generate different salient reference points,... View Details
Keywords: Altruism; Charitable Giving; Framing; Prosocial Behavior; Reference Points; Self-interest; Philanthropy and Charitable Giving; Framework; Behavior
Zlatev, Julian, and Dale T. Miller. "Selfishly Benevolent or Benevolently Selfish? When Self-interest Undermines versus Promotes Prosocial Behavior." Organizational Behavior and Human Decision Processes 137 (November 2016): 112–122.
- 2015
- Teaching Note
Career Pathways, Performance Pay, and Peer-review Promotion in Baltimore City Public Schools
By: John J-H Kim, Susan Moore Johnson, Christine An and Geoff Marietta
Kim, John J-H, Susan Moore Johnson, Christine An, and Geoff Marietta. "Career Pathways, Performance Pay, and Peer-review Promotion in Baltimore City Public Schools." Harvard Business Publishing Teaching Note, 2015. (Case No. PEL-071.)
- 05 Oct 2017
- Cold Call Podcast
How to Promote Home Delivery of Prescription Drugs? Give Employees a 'Nudge'
- 2021
- Case
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
By: Andrew J. Hoffman
In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city $275 per employee per year. The tax money would then be used to combat homelessness in Seattle. In response,... View Details
Keywords: Taxation; City; Welfare; Wealth and Poverty; Corporate Social Responsibility and Impact; Seattle
Hoffman, Andrew J. "Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice." William Davidson Institute Case 3-330-494, 2021.
- August 1999
- Article
Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka
By: Saman Kelegama and C. Fritz Foley
Kelegama, Saman, and C. Fritz Foley. "Impediments to Promoting Backward Linkages from the Garment Industry in Sri Lanka." World Development 27, no. 8 (August 1999): 1445–1460.
- 1992
- Chapter
Gestion du Risque de Taux appliqué au Métier de la Promotion Immobilière
By: Marc L Bertoneche and D. Jacquet
- 2000
- Other Unpublished Work
Revisiting Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
By: L. T. Wells Jr.