Publications

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June 1991 (Revised April 1995)
Background Note

Mass Production and the Beginnings of Scientific Management

Examines the coming of mass production (continuous and large-batch processes and those involving fabricating and assembling of interchangeable parts), and relates the beginnings of modern factory management to the needs and opportunities created by the new technology.... View Details

Keywords: Technology; Change Management; Production; Industrial Products Industry; Industrial Products Industry

19 Dec 2012
Research & Ideas

How to be Extremely Productive

is a wonderful tool, but it is not productive to sit in a room and try to figure out where you want to be in 10 or 20 years. Instead, think about what you can do in the next year or two to broaden your learning, experiences, and choices.... View Details

Keywords: by Deborah Blagg

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

the Strategy Unit of Harvard Business School. The case caught the attention of Luo and Alberto Galasso, a professor at the University of Toronto’s Rotman School of Management, who have together looked at the impact of changes in liability... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

November 1996 (Revised February 1997)
Case

Farmington Fresh: Growers Changing Produce Distribution

By: Ray A. Goldberg and Don Daniels

Opening up of Asian markets for U.S. produce provided an opportunity for large-scale producers to develop their own packing house and airline to ship their product to Asian markets. Teaching Purpose: How do farmers take a proactive strategy in reaching global produce... View Details

Keywords: Distribution; Global Strategy; Air Transportation; Asia; United States

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March 2022 (Revised March 2024)
Case

Hometown Foods: Changing Price amid Inflation

By: Julian De Freitas, Jeremy Yang and Das Narayandas

During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details

Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry

January 1977 (Revised April 1983)
Case

Corning Glass Works: The Electronic Products Division (B)

By: Michael Beer

Focuses on the recommendations and implementation strategy made by the organizational development group for the electronic product division's problems. View Details

Keywords: Business Divisions; Growth and Development Strategy; Organizational Change and Adaptation; Problems and Challenges; Adaptation

November 2006 (Revised February 2007)
Case

Microsoft Xbox: Changing the Game?

By: Andrei Hagiu

In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details

Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas

March 2021 (Revised October 2023)
Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details

Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry

2025
Working Paper

A Preference for Revision Absent Improvement

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton

People regularly encounter revised stimuli (e.g., revised versions of products, new editions of books, tweaked recipes, and technological updates). In principle, a world of constant revision should benefit people by affording them the most up-to-date offerings. In... View Details

Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior

SSRN

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March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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December 2023
Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal

In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details

Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

Business School and Zhang is Assistant Professor of Strategy and Innovation at Boston University’s Questrom School of Business. Although the study results show the #MeToo movement has prompted meaningful change in Hollywood, the authors... View Details

Keywords: by Rachel Layne; Media & Broadcasting

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth Moss Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation

27 Sep 2019
Blog Post

Learning the Language of Product at Duolingo

other user pain points. By talking with users and observing how they used the app, I developed two additional product changes focused on improving onboarding for experienced learners: one that got users to... View Details

Keywords: Technology

21 Oct 2019
Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

do the work to find those companies and help them grow.” A Dynamic Industry Needs Dynamic Recruiting Consumer Products is a dynamic and ever changing industry that attracts students who relate to, and are... View Details

Keywords: Consumer Products / Retail

09 Mar 2017
News

IDEO is Changing the Way Managers Think About Thinking

01 Jun 2022
News

Turning Point: Sparking Change

feel like a million dollars, because I had successfully defended my position in front of 70 people and a tough professor. I was in love with marketing from then on, but Chip Bupp, my operations and production management professor, showed... View Details

April 2005 (Revised March 2006)
Supplement

Change at Whirlpool Corporation (C)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel

Supplements the (A) case. View Details

Keywords: Change; Consumer Products Industry