Operational Efficiency - Publications - Faculty & Research - Harvard Business School

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03 Dec 2024
HBS Seminar

Jing Dong, Columbia

Research Summary

Personal Data in Marketing

By: John A. Deighton

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

April 2016 (Revised May 2016)
Case

Hôpital Universitaire de Mirebalais, Partners In Health in Haiti

By: Robert S. Kaplan, Bipin Mistry and Karla Bertrand

The case describes the application of Time-Driven Activity-Based Costing (TDABC) at a new tertiary hospital, operated by Partners in Health in Mirebelais, Haiti. A project team mapped the clinical processes for use in estimating the direct costs of personnel,... View Details

Keywords: Time-Driven Activity-Based Costing; Activity Based Costing and Management; Cost Accounting; Developing Countries and Economies; Health Care and Treatment; Health Industry; Haiti

February 1990 (Revised July 1990)
Case

Internal Revenue Service: Automated Collection System

By: Nitin Nohria

Describes how the IRS's collection operations changed from a largely manual system (COF) to an automated system (ACS). A central aspect of ACS was the electronic scheduling and maintaining of work. While with ACS the IRS accomplished significant improvements in the... View Details

Keywords: Sovereign Finance; Revenue; Information Technology; Taxation; Change Management; Organizational Change and Adaptation; Organizational Design; Human Resources; Public Administration Industry; United States

July 2006
Case

Boeing's e-Enabled Advantage

By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider

Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details

Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry

2015
Government Testimony

Price Coherence in Online Platforms — Impact and Responses

By: Benjamin Edelman and Julian Wright

We examine the role of price coherence in shaping market structure and offer policy recommendations to advance both efficiency and equity. View Details

Keywords: Price Coherence; Price Parity; MFN; Distribution Channels; Market Design; Travel Industry; Financial Services Industry

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

It’s never been easy to make money in the restaurant industry. A highly fragmented sector dominated by 70 percent independent owners and operators, the average restaurant’s annual revenue hovers around $1 million and generates an View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

April 2024
Case

Managing AI Risks in Consumer Banking

By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak

In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details

Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe

January 1985 (Revised June 1993)
Case

Turner Construction Co.

By: Frank V. Cespedes

In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details

Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry

October 2016 (Revised January 2020)
Case

All Traffic Solutions

By: Rajiv Lal and Scott F. Johnson

All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details

Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Technology Industry; Information Technology Industry; United States

October 2015
Article

How Smart, Connected Products Are Transforming Companies

By: Michael E. Porter and James E. Heppelmann

The evolution of products into intelligent, connected devices is revolutionizing business. In a November 2014 article, "How Smart, Connected Products Are Transforming Competition," Harvard Business School professor Michael Porter and PTC president and CEO James... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Structure; Operations; Business Strategy

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June 1994 (Revised June 1995)
Case

Chandler Home Products: European Rationalization

By: Michael Y. Yoshino

Chandler, a large U.S. consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. The manufacturing/marketing relationship is strained as efficiency is being weighed against... View Details

Keywords: Debates; Cross-Cultural and Cross-Border Issues; Labor; Contracts; Operations; Performance Efficiency; Relationships; Consumer Products Industry; United States

May 2021
Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell

Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details

Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science

September – October 2009
Article

Critical Decisions in Software Development: Updating the State of the Practice

By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall

This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details

Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

March 2021 (Revised June 2021)
Case

Scale and Scope at Drake Real Estate Partners

By: Christina R. Wing and David Lane

Realizing in early 2021 that their pending real estate investment fund would likely be oversubscribed, Drake Real Estate Partners co-founders Nicolás Ibáñez and David Cotterman were considering how best to continue to diversify their investor base and how to optimize... View Details

Keywords: Business Growth and Maturation; Family Business; Investment; Ownership; Value Creation; Financial Services Industry; Real Estate Industry; United States; Latin America; Chile

2017
Working Paper

The Right Mix: Angels, Venture Capitalists, and the Assembly of Entrepreneurial Resources

By: Benjamin Hallen and Rory McDonald

New ventures rely on external relationships for capital, knowledge, and networks. We examine how ventures assemble these resources—and whether they are all accessible from the same sources—in relationships with two types of investors: venture capital firms and angels.... View Details

Keywords: Business Ventures; Venture Capital; Entrepreneurship

December 2003
Case

Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger

By: Mihir A. Desai, Belen Villalonga and Mark Veblen

Helps students understand the principles underlying competition and antitrust policy in the context of the proposed GE-Honeywell merger. The U.S. Department of Justice has already approved the transaction and it is being considered by the European Commission. The... View Details

Keywords: Mergers and Acquisitions; Decisions; Economy; Fairness; Governing Rules, Regulations, and Reforms; Competition; Aerospace Industry

August 2012 (Revised December 2012)
Case

Telecommunications Regulation and Coordinated Competition in Romania

By: Arthur Daemmrich, Alex Radu and Ana Sarbu

Leaders of the Romanian telecommunications agency must decide about a proposed international merger and how to structure bandwidth auctions critical to the telecoms market. The case is designed to teach about regulatory choices from the perspective of a regulatory... View Details

Keywords: Regulation; Auction Policy; European Union; Government Policy; Cell Phone Industry; Mergers and Acquisitions; Telecommunications Industry; Romania

Research Summary

Globalization & Corporate Transformation in India

By: Nitin Nohria

Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details

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