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Show Results For
- All HBS Web
(2,311)
- People (4)
- News (763)
- Research (1,098)
- Events (13)
- Multimedia (18)
- Faculty Publications (412)
- Web
Marketing - HBS Online
May Also Be Interested In Leadership & Management Entrepreneurship & Innovation Business Essentials Finance & Accounting Business in Society 90% are more self-assured at work, 10x return on investment, 87% acquired new skills that were... View Details
- 12:30 PM – 2:30 PM EDT, 30 Apr 2019
- HBS Online
HBS Online Scaling Ventures
Scaling Ventures is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Program Dates: April 30, 2019 - June 18, 2019 (Every Tuesday from... View Details
- 01 Apr 2000
- News
A "Growing" Online Community
year expanding throughout Latin America. Agropool's revenues will come from fees charged to companies selling products on its Web site. With the online community growing in Latin America, Grippo noted the importance of teamwork among... View Details
Fixing Discrimination in Online Marketplaces
In the late 1980s, law professors Ian Ayres and Peter Siegelman set out to learn whether blacks and women got the same deals as white men when buying a new car. They trained 38 people—some white and some black, some male and some female—to negotiate a purchase using a... View Details
- Web
Podcast - HBS Online
about risk management. Trailer: Introducing The Parlor Room 04 OCT 2023 | The Parlor Room Harvard Business School Online is excited to introduce The Parlor Room , a new podcast featuring entertaining,... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
Keywords: Digital Marketing; News; Media; Emerging Markets; Internet and the Web; Perspective; Disruption; Journalism and News Industry
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, October 2006. (Revised February 2007.)
- 08 Aug 2013
- News
Study finds online ratings vulnerable to bias
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- Web
Program Policies - HBS Online
Exceptions Policy Appeals Disability Accommodations Payment and Refund Policy Changes to a Participant's Enrollment Status Join the HBS Online Community Program Discount Codes Past Participant Pricing HBS View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
New advice for online retailers suggests bargain items should not be too easy for shoppers to find. (Matjaz Slanic) Retailers have long known where to put the bargain bin—in the back of the store, where... View Details
- Web
Community | HBS Online
network and gain new perspectives from professional speakers, executives, and professors.” Gwen Mdinaradze , Global Chapter Organizer “The HBS Online Community acts as a bridge that allows me to forge... View Details
- Web
More Information | HBS Online
and expertise with this advanced certificate. Need Help? Frequently Asked Questions Get answers to your questions about admissions, grading, and more. Request More Information Learn more about specific programs, or sign up for news and... View Details
- August 2002 (Revised August 2003)
- Case
Electronic Arts Introduces The Sims Online
By: Youngme E. Moon
Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details
Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry
Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
- September–October 2018
- Article
Online MAP Enforcement: Evidence from a Quasi-Experiment
By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
team, Narayanan is developing one of three modules that will comprise a new online learning program for college students and non-business graduate students. "Each year, we admit 900 students to HBS's... View Details
- Web
Design Thinking Course | HBS Online
finding new ways to make their work impactful and useful for their target audience.” Cebisa Ncube Design Thinking and Innovation Participant Discover frameworks and techniques you can leverage to bring new... View Details
- Web
Sustainable Investing Course | HBS Online
online course on Sustainable Investing.” Andrew Buks Instructor of Management & Business Policy and Strategy at School of Business, Black Hills State University Develop practical skills you can apply to one of the fastest-growing fields... View Details