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Show Results For
- All HBS Web
(3,346)
- People (32)
- News (975)
- Research (1,565)
- Events (35)
- Multimedia (18)
- Faculty Publications (633)
- 11 Apr 2016
- Video
HBS Immersive Field Courses (IFCs)
- 25 Jan 2017
- Working Paper Summaries
The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment
Keywords: by Doug J. Chung and Das Narayandas
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- 01 Dec 2016
- News
@Soldiers Field
(photo by Neal Hamberg) (photo by Neal Hamberg) Blue skies and sunshine welcomed over 2,000 alumni and guests to fall reunions, where the many offerings included a case discussion of “Wynton Marsalis & Jazz at Lincoln Center” with Professor Rohit Deshpandé, a tour of... View Details
- Teaching Interest
Design of Field Research Methods (DFRM)
Field research involves collecting original data (qualitative and/or quantitative) in field sites. This course combines informal lecture and discussion with practical exercises to build specific skills for conducting field research in organizations. Readings include... View Details
- 01 Mar 2015
- News
@Soldiers Field
turnaround. Hilfiger also shared the story of his first company, which went bankrupt in 1977—an experience he referred to as “my MBA.” Some 500 members of the HBS community attended a candlelight vigil on Spangler Lawn organized by the... View Details
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 2016
- Working Paper
The Effect of Financial Performance Measurement on Customer Satisfaction: A Field Experiment in China
By: Daniel A. Brown
- 2017
- Other Unpublished Work
Show or Tell?: Behavioral Inventory Response to an East African Mobile Money Field Experiment
By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
- 01 Dec 2017
- News
The Changing Nature of Research
experiments, often facilitated by HBS’s network of global research centers and offices. Professor Karim Lakhani conducts field experiments using crowdsourcing—online networks of external problem solvers—to... View Details
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it continues to expand and evolve each year. To learn more about FIELD we... View Details
- 01 Jul 2013
- News
The Nature of Business
Mark Tercek Mark Tercek likes a challenge. As CEO of The Nature Conservancy (TNC), he has led the global nonprofit to fearlessly take on conservation projects that no one else would. "We are trying to tackle those global challenges that... View Details
- 27 Mar 2014
- Video
How Do People Experience You
- May 2016
- Article
Return Migration and Geography of Innovation in MNEs: A Natural Experiment of Knowledge Production by Local Workers Reporting to Return Migrants
By: Prithwiraj Choudhury
I study whether return migrants facilitate knowledge production by local employees working for them at geographically distant R&D locations. Using unique personnel and patenting data for 1,315 employees at the Indian R&D center of a Fortune 500 technology firm, I... View Details
Choudhury, Prithwiraj. "Return Migration and Geography of Innovation in MNEs: A Natural Experiment of Knowledge Production by Local Workers Reporting to Return Migrants." Journal of Economic Geography 16, no. 3 (May 2016): 585–610.
- 17 Feb 2011
- News
Field Report: Rwanda
Dr. Nyagahene, wife of Eugene Nyagahene. Photos courtesy Colin Barry. Last month, some 500 students fanned out around the globe to participate in 13 IXPs offered during January break. First-year student Colin Barry was in Rwanda, where part of his time was devoted to a... View Details
- 2018
- Book
Business and the Natural Environment: A Research Overview
By: Andrew J. Hoffman and Susse Georg
The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Environmental Regulation; Research
Hoffman, Andrew J., and Susse Georg. Business and the Natural Environment: A Research Overview. Routledge, 2018.
- 01 Sep 2014
- News
The Changing Nature of Research
The problems facing business and society are increasingly complex. Developing solutions to global challenges requires a faculty adept at field work, cross-sector collaboration, complex data analysis, and intensive laboratory work, as well... View Details
- 20 Jun 2018
- Working Paper Summaries
Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment
- December 2022
- Article
Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo
By: Stefan Dimitriadis and Rembrand Koning
Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details
Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
Dimitriadis, Stefan, and Rembrand Koning. "Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo." Management Science 68, no. 12 (December 2022): 8635–8657.