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  • All HBS Web  (387)
    • News  (16)
    • Research  (349)
  • Faculty Publications  (199)

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  • All HBS Web  (387)
    • News  (16)
    • Research  (349)
  • Faculty Publications  (199)
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  • Article

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

By: F. Gino and S. Desai
Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details
Keywords: Moral Sensibility; Behavior; Research; Emotions; Relationships; Judgments
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Gino, F., and S. Desai. "Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior." Journal of Personality and Social Psychology 102, no. 4 (April 2012): 743–758.
  • 2022
  • Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good

By: Joshua D. Greene, Karen Huang and Max Bazerman
In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details
Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making
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Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
  • 2011
  • Working Paper

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

By: Francesca Gino and Sreedhari D. Desai
Four experiments demonstrated that recalling memories from one's own childhood lead people to experience feelings of moral purity and to behave prosocially. In Experiment 1, participants instructed to recall memories from their childhood were more likely to help the... View Details
Keywords: Judgments; Moral Sensibility; Philanthropy and Charitable Giving; Organizational Culture; Behavior; Emotions; Personal Characteristics; Welfare
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Gino, Francesca, and Sreedhari D. Desai. "Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior." Harvard Business School Working Paper, No. 11-079, February 2011.
  • November 2002
  • Compilation

Four Principles of Biomedical Ethics: Definitions and Examples

By: Sandra J. Sucher
Introduces four principles of biomedical ethics, excerpted from Principles of Biomedical Ethics, Tom L. Beauchamp and James F. Childress (Oxford University Press, 2001). The principles provide a conceptual framework for the analysis and resolution of moral problems... View Details
Keywords: Framework; Moral Sensibility; Health Care and Treatment; Distribution; Problems and Challenges; Research; Emotions; Management Analysis, Tools, and Techniques; Pharmaceutical Industry; Health Industry
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Sucher, Sandra J. "Four Principles of Biomedical Ethics: Definitions and Examples." Harvard Business School Compilation 603-079, November 2002.
  • 25 Jun 2001
  • Lessons from the Classroom

Machiavelli, Morals, and You

butler in a moral sense. He wanted to give his whole life, a life of service—and 'service' is the word he used—to somebody who was serving a larger cause." Unfortunately, the larger cause Stevens believed himself for decades to be... View Details
Keywords: by Martha Lagace
  • January 2016
  • Article

Blind Loyalty?: How Group Loyalty Makes Us See Evil or Engage in It

By: John Angus D. Hildreth, Francesca Gino and Max Bazerman
Loyalty often drives corruption. Corporate scandals, political machinations, and sports cheating highlight how loyalty's pernicious nature manifests in collusion, conspiracy, cronyism, nepotism, and other forms of cheating. Yet loyalty is also touted as an ethical... View Details
Keywords: Ethics; Groups and Teams
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Hildreth, John Angus D., Francesca Gino, and Max Bazerman. "Blind Loyalty? How Group Loyalty Makes Us See Evil or Engage in It." Organizational Behavior and Human Decision Processes 132 (January 2016): 16–36.
  • September 2001
  • Background Note

Financial Reporting Environment, The

By: Paul M. Healy, Amy P. Hutton, Robert S. Kaplan and Krishna G. Palepu
Provides a framework for understanding the role of financial reporting and various intermediaries as mechanisms for reducing both adverse selection and moral hazard problems in capital markets. Financial reports reduce adverse selection by providing basic information... View Details
Keywords: Financial Reporting; Financial Statements; Capital Markets; Venture Capital; Corporate Disclosure; Conflict of Interests
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Healy, Paul M., Amy P. Hutton, Robert S. Kaplan, and Krishna G. Palepu. "Financial Reporting Environment, The." Harvard Business School Background Note 102-029, September 2001.
  • 05 Dec 2005
  • What Do You Think?

Is Growth Good?

reporting, and rewarding end and effect—economic growth—than the means and causes of economic growth? Is there too long a lag time between the two to interest managers (and in some cases even policymakers)? Is there too great a physical and View Details
Keywords: by James Heskett
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

are relevant in moral psychology and have public policy implications. Download the paper: http://www.hbs.edu/research/pdf/09-079.pdf Dishonest Deed, Clear Conscience: Self-Preservation through View Details
Keywords: Martha Lagace
  • March 2020 (Revised August 2020)
  • Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details
Keywords: Human Resources; Employee Relationship Management; Recruitment; Retention; Resignation and Termination; Labor; Working Conditions; Employment; Labor Unions; Wages; Law; Lawsuits and Litigation; Rights; Ethics; Values and Beliefs; Fairness; Organizations; Organizational Culture; Mission and Purpose; Social Psychology; Attitudes; Behavior; Conflict Management; Trust; Motivation and Incentives; Prejudice and Bias; Power and Influence; Information Technology; Internet and the Web; Information Infrastructure; Society; Social Issues; Culture; Civil Society or Community; Demographics; Diversity; Ethnicity; Gender; Race; Technology Industry; North and Central America; United States; California
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Hsieh, Nien-hê, Amy Klopfenstein, and Sarah Mehta. "Culture at Google." Harvard Business School Case 320-050, March 2020. (Revised August 2020.)
  • 2016
  • Article

Vicarious Contagion Decreases Differentiation—and Comes with Costs

By: Ovul Sezer and Michael I. Norton
Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral... View Details
Keywords: Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions
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Sezer, Ovul, and Michael I. Norton. "Vicarious Contagion Decreases Differentiation—and Comes with Costs." Behavioral and Brain Sciences 39 (2016): e162.
  • 2025
  • Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour S. Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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Jordan, Jillian J., and Nour S. Kteily. "Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance." Journal of Personality and Social Psychology 128, no. 5 (2025): 1072–1102.
  • 20 Apr 2011
  • Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

self-interest and, often, without regard for moral principles—is silent during the planning stage of a decision but typically emerges and dominates at the time of the decision. Not only will your self-interested motives be more prevalent... View Details
Keywords: by Sean Silverthorne
  • August 2008
  • Case

Sloan & Harrison: The Associate Challenge

By: Boris Groysberg and Eliot Sherman
The law firm, Sloan & Harrison, was confronting issues pertaining to morale and turnover among its associate ranks. Annual surveys of associates revealed increasing dissatisfaction, particularly with respect to partner communication, work-life balance, and mentorship.... View Details
Keywords: Problems and Challenges; Employees; Human Resources; Leadership Development; Management Style; Performance; Work-Life Balance; Conflict Management; Legal Services Industry
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Groysberg, Boris, and Eliot Sherman. "Sloan & Harrison: The Associate Challenge." Harvard Business School Case 409-032, August 2008.
  • 08 Mar 2011
  • Working Paper Summaries

Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior

Keywords: by Francesca Gino & Sreedhari D. Desai
  • March 2017
  • Article

Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm

By: Scott S. Wiltermuth, Lynne C. Vincent and F. Gino
Across six studies, people judged creative forms of unethical behavior to be less unethical than less creative forms of unethical behavior, particularly when the unethical behaviors imposed relatively little direct harm on victims. As a result of perceiving behaviors... View Details
Keywords: Ethics; Perception; Creativity
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Wiltermuth, Scott S., Lynne C. Vincent, and F. Gino. "Creativity in Unethical Behavior Attenuates Condemnation and Breeds Social Contagion: When Transgressions Seem to Create Little Harm." Organizational Behavior and Human Decision Processes 139 (March 2017): 106–126.
  • June 2005 (Revised April 2008)
  • Case

Whole Foods Market, Inc.

By: John R. Wells and Travis Haglock
Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring... View Details
Keywords: Management Style; Motivation and Incentives; Food; Management Practices and Processes; Groups and Teams; Success; Leadership Style; Management Teams; Business Growth and Maturation; Emerging Markets; Retail Industry; Food and Beverage Industry; Consumer Products Industry
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Wells, John R., and Travis Haglock. "Whole Foods Market, Inc." Harvard Business School Case 705-476, June 2005. (Revised April 2008.)
  • May 2000 (Revised December 2018)
  • Case

SMA: Micro-Electronic Products Division (A)

By: Michael Beer and Michael Tushman
The Micro-Electronic Products Division of SMA has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. The cause of these problems is found in a change in... View Details
Keywords: Change Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Conflict and Resolution; Business Strategy
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Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (A)." Harvard Business School Case 400-084, May 2000. (Revised December 2018.)
  • March 2002 (Revised October 2002)
  • Case

Akamai's Underwater Options (A)

By: Brian J. Hall, Houston Lane and Jonathan Lim
Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various... View Details
Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits
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Hall, Brian J., Houston Lane, and Jonathan Lim. "Akamai's Underwater Options (A)." Harvard Business School Case 902-069, March 2002. (Revised October 2002.)
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

moral compass and an entire guidance system. The range of advantages for vanguard companies through their strategic use of values and principles include the following. Competitive differentiation. The Banco Real case shows how an emphasis... View Details
Keywords: by Rosabeth Moss Kanter
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