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All HBS Web
(926)
- Faculty Publications (198)
- March 2012
- Case
Angry Birds
By: Sunil Gupta and Dharmishta Rood
Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile...
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Keywords:
Brands and Branding;
Marketing Strategy;
Diversification;
Expansion;
Video Game Industry;
Finland
Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
- Article
Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing." Market Leader (Second Quarter 2012), 44–46.
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to...
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Keywords:
Budgets and Budgeting;
Borrowing and Debt;
Investment Return;
Resource Allocation;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Online Technology;
Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- June 2011 (Revised June 2012)
- Case
Sephora Direct: Investing in Social Media, Video, and Mobile
By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to...
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Keywords:
History;
Leadership;
Marketing Strategy;
Marketing;
Emerging Markets;
Investment Return;
Investment Funds;
Budgets and Budgeting
Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Green Technology Industry;
Manufacturing Industry;
United States;
North Carolina;
Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...
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Keywords:
Performance Management;
Quantitative Analysis;
Manufacturing;
Production Planning;
Production Management;
Diversification;
Production;
Performance Efficiency;
Product Design;
Performance Improvement;
Mobile Technology;
Manufacturing Industry;
Electronics Industry;
Taiwan
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
- November 30, 2010
- Article
Seven Social Transformations Unleashed by Mobile Devices
Rayport, Jeffrey F. "Seven Social Transformations Unleashed by Mobile Devices." MIT Technology Review (website) (November 30, 2010). (Lead Article for November 2010: Technology Review’s month of articles focused on business impacts of mobile computing and mobile social networking.)
- November 2010
- Case
Bling Nation
By: William A. Sahlman and Liz Kind
Bling Nation, a Palo Alto, CA startup, was founded in 2007 as a mobile payment service provider that bypassed industry participants such as Visa and MasterCard. Bling Nation partnered with local community banks and merchants in small towns. The banks provided their...
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Keywords:
Culture
Sahlman, William A., and Liz Kind. "Bling Nation." Harvard Business School Case 811-029, November 2010.
- October 2010 (Revised November 2010)
- Case
The NFL's Digital Media Strategy
By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best...
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Keywords:
Business Model;
Marketing Channels;
Marketing Strategy;
Media;
Distribution Channels;
Mobile and Wireless Technology;
Sports Industry
Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
- September 2010 (Revised January 2012)
- Case
Mobile Banking for the Unbanked
By: V. Kasturi Rangan and Katharine Lee
The case describes in detail the workings of two mobile banking operators in Africa—WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of...
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Keywords:
Business Model;
Financial Institutions;
Disruptive Innovation;
Marketing Strategy;
Corporate Strategy;
Banking Industry;
Kenya;
South Africa
Rangan, V. Kasturi, and Katharine Lee. "Mobile Banking for the Unbanked." Harvard Business School Case 511-049, September 2010. (Revised January 2012.)
- August 2010 (Revised May 2015)
- Teaching Note
Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)
By: Sunil Gupta
Teaching Note for 510063 and 512082
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- July 2010
- Teaching Note
Shanzhai! MediaTek and the "White Box" Handset Market (TN)
By: Willy C. Shih
Teaching Note for 610081.
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- April 2010 (Revised December 2010)
- Case
Shanzhai! MediaTek and the "White Box" Handset Market
By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a...
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Keywords:
Disruptive Innovation;
Growth and Development Strategy;
Emerging Markets;
Competitive Advantage;
Wireless Technology;
Semiconductor Industry;
Taiwan
Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
- March 2010 (Revised January 2011)
- Case
Carrot or Stick? Getting Paid for Innovation at Tessera Technologies
By: Willy C. Shih
Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into...
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Keywords:
Business Model;
Innovation Strategy;
Patents;
Courts and Trials;
Rights;
Mobile Technology;
Semiconductor Industry;
California
Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies." Harvard Business School Case 610-085, March 2010. (Revised January 2011.)
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The...
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Keywords:
Business Model;
Marketing Strategy;
Distribution Channels;
Mobile and Wireless Technology;
Internet and the Web;
Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
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Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- February 2010
- Case
Go Mobile: The Phirbol Franchise
By: Rajiv Lal and Natalie Kindred
To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small...
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Keywords:
Business Model;
Business Startups;
Innovation and Management;
Brands and Branding;
Service Operations;
Franchise Ownership;
Value Creation;
Telecommunications Industry;
Delhi
Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
- January 2010 (Revised August 2010)
- Background Note
Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading
By: Rosabeth M. Kanter and Rakesh Khurana
Large-scale societal issues increasingly appear on the agenda of business leaders, including poverty, health, education, business-government relations, and the degradation of the environment. These problems are not entirely new, but the forces of globalization and the...
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Keywords:
Change Management;
Framework;
Global Range;
Leadership;
Business and Stakeholder Relations;
Social Enterprise;
Social Issues;
Complexity
Kanter, Rosabeth M., and Rakesh Khurana. "Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading." Harvard Business School Background Note 410-076, January 2010. (Revised August 2010.)
- 2009
- Working Paper
Breakthrough Inventions and Migrating Clusters of Innovation
By: William R. Kerr
We investigate the speed at which clusters of invention for a technology migrate spatially following breakthrough inventions. We identify breakthrough inventions as the top one percent of US inventions for a technology during 1975-1984 in terms of subsequent citations....
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Keywords:
Geographic Location;
Immigration;
Disruptive Innovation;
Technological Innovation;
Patents;
Industry Clusters;
United States
Kerr, William R. "Breakthrough Inventions and Migrating Clusters of Innovation." Harvard Business School Working Paper, No. 10-020, September 2009.
- June 2009 (Revised November 2010)
- Case
HTC Corp. in 2009
By: David B. Yoffie and Renee Kim
Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable achievements his company had made over the last 12 years since starting off as an unknown manufacturer of PDAs for...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Competitive Advantage;
Mobile Technology;
Telecommunications Industry;
Taiwan
Yoffie, David B., and Renee Kim. "HTC Corp. in 2009." Harvard Business School Case 709-466, June 2009. (Revised November 2010.)