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- 01 Jun 2011
- News
Alumni Books
Guerrilla marketing involves being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts. Levinson and Neitlich show how to use these techniques to advance your... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
what’s out there to avoid any unpleasant surprises.” Besides similarity of name, search results incorporate information on industry sectors and trademark classes. “What trademark is about is the likelihood... View Details
Keywords: Julia Hanna
- 01 Dec 1996
- News
An Entrepreneurial Journey
ventures they began, from the 1950s through the 1970s. Of those, take one area for closer inspection in search of the HBS imprint - broadcast and cable television. In the mid-1950s, Thomas S. Murphy (MBA... View Details
- 19 Feb 2008
- News
The Scoop Behind the Silver Screen
A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with... View Details
- 22 Feb 2022
- News
Action Plan: Portfolio Strategy
people’s lives.” And he did, first as a consultant to the airline industry and then as chief commercial officer at a low-cost Brazilian airline. But when the company’s IPO was... View Details
- 25 Aug 2022
- News
Turning Point: Dream Weaver
often knew more than they did about the history and culture of the faraway lands they had visited, thanks to what I’d read and watched while growing up. Understanding the universal, equalizing, connecting... View Details
- 01 Mar 2010
- News
Alumni Books
created so much financial devastation. The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave (MBA ’82) (Portfolio) In an View Details
- 01 Jun 2012
- News
Made in the USA
course the lobster industry tried it, but in less than two years, the traps rusted and the welds broke. Our customers came back, because they realized cheaper wasn’t better.” Equipment that automates... View Details
- 01 Mar 2012
- News
Philippines Outreach
Bradley: A “civilized man,” making an impact in Washington and beyond. The owner and chairman of the Atlantic Media Company, publisher of the Atlantic magazine View Details
- 01 Apr 2000
- News
Getting the Message
astronomical -- as much as $33 billion worldwide by 2004, according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they... View Details
Keywords: Susan Young
- 01 Dec 2017
- News
The Future of VR is Animated Bunnies
In Baobab Studios’ VR film Invasion!, viewers interact with Chloe, a scared white rabbit that responds to their actions. (courtesy of Baobab Studios) With the promise of mind-boggling , out-of-body experiences, virtual reality is hyperbolic by design. View Details
Keywords: Janelle Nanos
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial... View Details
- 07 Feb 2017
- News
Checking in with One Championship
“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a sports View Details
- 01 Sep 2012
- News
On a Sound Track
management consultant at Monitor, which sharpened my perspective on business and industry strategy. I learned a huge amount at HBS in discussions of leadership, entrepreneurial marketing, finance, View Details
- 25 Aug 2022
- News
Full Stream Ahead
While the economics of the music industry have always been a little convoluted, there’s at least one simple reason contributing to all the attention from private equity, according to Sherrese Clarke Soares (MBA 2004): interest rates. The... View Details
- 01 Dec 2002
- News
HBSAAA Conference Addresses Pathways to Power
conferences, held in a different U.S. city each year, have provided access to an impressive roster of corporate executives and public-sector officials, often drawn from the host city's leading industries... View Details
- 01 Dec 1997
- News
Gregory Slayton (MBA '90)
working at McKinsey & Co. in the early 1990s, he cofounded its Multimedia Practice Group and was soon recruited to take over the New Media division of Paramount Studios. He then cofounded Worlds,... View Details
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
recent HBS conference on the media and entertainment industries. Sponsored by the HBS Entertainment and Media Club View Details
Keywords: Paula Maute
- 06 Dec 2021
- News
What's the Word?
She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the... View Details
- 01 Jun 1996
- News
Keepers of the Flame
some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30... View Details
Keywords: Garry Emmons