Publications

Article

Spending Variation Among ACOs in the Medicare Shared Savings Program

By: Michael Anne Kyle, J. Michael McWilliams, Mary Beth Landrum, Bruce E. Landon, Paul Trompke, David J. Nyweide and Michael E. Chernew

OBJECTIVES: Understanding variation in spending across organizations, rather than across geographic areas, is important because care is delivered by organizations and interventions increasingly focus on organizations. Accountable care organizations (ACOs) are... View Details

Keywords: Medicare; Accountable Care Organizations; ACOs; Health Care and Treatment; Spending; Analysis

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

then you’ll read an interview where she says she always uses a $1,000 Guerlain cream. A celebrity putting their name on something isn’t really enough to draw me in by itself.” POLL Do you consider influencer marketing effective? We're... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

2009
Working Paper

Smith and Rawls Share a Room: Stability and Medians

By: Bettina-Elisabeth Klaus and Flip Klijn

We consider one-to-one, one-sided matching (roommate) problems in which agents can either be matched as pairs or remain single. We introduce a so-called bi-choice graph for each pair of stable matchings and characterize its structure. Exploiting this structure we... View Details

Keywords: Fairness; One-Sided Platforms; Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability

Article

Copyright Infringement in the Market for Digital Images

By: Hong Luo and Julie Holland Mortimer

Digital technologies for sharing creative goods create new opportunities for copyright infringement and challenge established enforcement methods. We establish several important facts about the nature of copyright infringement and efforts to settle past infringing use... View Details

Keywords: Information Technology; Creativity; Copyright

July 2021
Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato

We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details

Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects

02 Jul 2019
News

WeWork: the ‘hypothetical’ company at the heart of the property market

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

programs must begin with two hallmark approaches. First is a common understanding of the need for integration, and for both sales and marketing to focus on productive sharing of power, information, and... View Details

Keywords: by Benson Shapiro

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

January 2017
Teaching Note

SOHO China: Transformation in Progress

By: Charles F. Wu and Alexander W. Schultz

In 2016 against the backdrop of a challenging Chinese macroeconomic environment, SOHO China, the largest owner and developer of Class-A real estate in Beijing and Shanghai, was struggling to convince analysts of the merits of their new “build-to-hold” strategy. Founded... View Details

Keywords: Merchant Builder; Real Estate Development; Public Markets; China; Shared Office Space; Growth and Development Strategy; Property; Construction; Stocks; Financial Markets; Marketing Strategy; Real Estate Industry; Construction Industry; China

Purchase

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

categories. Such comparability and equivalence of attributes makes it easier for consumers and other market participants to judge the relative value of the goods within the category based on shared... View Details

Keywords: by Sean Silverthorne

16 Feb 2004
Research & Ideas

Marketing Wine to the World

"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare

Educators

Purchase

10 Jul 2000
Research & Ideas

The State of the Markets

of old firms, and the creation of new and appealing jobs. "The larger and more liquid an equity market is," Seifert emphasized, "measured in terms of its turnover ratio [that is, the average number of times a View Details

Keywords: by James E. Aisner

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

2024
Working Paper

When Insurers Exit: Climate Losses, Fragile Insurers, and Mortgage Markets

By: Ishita Sen, Pari Sastry and Ana-Maria Tenekedjieva

This paper studies how homeowners insurance markets respond to growing climate losses and how this impacts mortgage market dynamics. Using Florida as a case study, we show that traditional insurers are exiting high risk areas, and new lower quality insurers are... View Details

Keywords: Insurance; Natural Disasters; Governing Rules, Regulations, and Reforms; Insurance Industry; Florida

SSRN

June 2021
Article

Making Marketplaces Safe: Dominant Individual Rationality and Applications to Market Design

By: Benjamin N. Roth and Ran I. Shorrer

Often market designers cannot force agents to join a marketplace rather than using pre-existing institutions. We propose a new desideratum for marketplace design that guarantees the safety of participation: Dominant Individual Rationality (DIR). A marketplace is DIR if... View Details

Keywords: Dominant Individual Rationality; Market Design; Safety

SSRN

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

CEO and cofounder, Saeju Jeong, accepted the award and shared the company’s success story during the online “fireside chat” organized and cohosted by HBSANC board member and dinner chair Ben Dubin (MBA 1997) and HBSANC president and board... View Details

Keywords: Margie Kelley

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

May 2009
Article

Synchronicity and Firm Interlocks in an Emerging Market

By: Tarun Khanna and Catherine Thomas

Stock price synchronicity has been attributed to poor corporate governance and a lack of firm-level transparency. This paper investigates the association between different kinds of firm interlocks, control groups, and synchronicity in Chile. A unique data set... View Details

Keywords: Stocks; Price; Corporate Governance; Governance Controls; Governing and Advisory Boards; Resource Allocation; Emerging Markets; Ownership Stake; Chile