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  • All HBS Web  (2,328)
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  • October 2018 (Revised July 2019)
  • Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb
The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details
Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion
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Ofek, E., and Nathaniel Schwalb. "The Brand Management of Places." Harvard Business School Technical Note 519-007, October 2018. (Revised July 2019.)
  • 2013
  • Other Teaching and Training Material

Operations Management Reading: Forecasting

By: Steven C. Wheelwright and Ann B. Winslow
This reading provides an introduction to forecasting methods. It includes a brief summary of methods based on judgment and a longer section on quantitative analysis. It also provides sample data so students can develop an understanding of concepts such as correlation,... View Details
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Wheelwright, Steven C., and Ann B. Winslow. "Operations Management Reading: Forecasting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8042, 2013.

    Zero-Sum Frames: The Paradox of Worker Satisfaction and Financial Firm Performance

    Despite extensive research on how worker satisfaction positively affects the financial performance of firms, we know little about how firms’ measurement and reporting of financial performance affects the satisfaction of workers.  Through multiple field experiments,... View Details

    • Article

    Managing Proprietary and Shared Platforms

    By: Thomas R. Eisenmann
    In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop... View Details
    Keywords: Governance Controls; Digital Platforms; Infrastructure; Competition; Cooperation; Information Infrastructure
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    Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
    • August 2014
    • Article

    The New Empirical Economics of Management

    By: Nicholas Bloom, Renata Lemos, Raffaella Sadun, Daniela Scur and John Van Reenen
    Over the last decade the World Management Survey (WMS) has collected firm-level management practices data across multiple sectors and countries. We developed the survey to try to explain the large and persistent TFP differences across firms and countries. This review... View Details
    Keywords: Management Practices and Processes; Performance Productivity; Microeconomics
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    Bloom, Nicholas, Renata Lemos, Raffaella Sadun, Daniela Scur, and John Van Reenen. "The New Empirical Economics of Management." Journal of the European Economic Association 12, no. 4 (August 2014): 835–876.
    • 09 Feb 2012
    • Sharpening Your Skills

    Sharpening Your Skills: Online Marketing

    Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
    Keywords: Re: Multiple Faculty; Technology
    • August 2018
    • Case

    Christine Lagarde (C): Managing the IMF

    By: Julie Battilana and Carin-Isabel Knoop
    This case covers the career of Christine Lagarde from 2011 to 2018 as she takes the helm of a troubled multilateral organization during a time of deepening economic turmoil. As the first female leader of the International Monetary Fund (IMF), and as a non-economist,... View Details
    Keywords: Personal Development and Career; Power and Influence; Change Management; Global Range; Gender; Equality and Inequality; Climate Change
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    Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (C): Managing the IMF." Harvard Business School Case 419-019, August 2018.
    • 17 Mar 2011
    • Research & Ideas

    Harvard Business School Faculty Comment on Crisis in Japan

    JP(D) and foreign inventors JP(F) patenting in Japan. Source: Tom Nicholas, "The Origins of Japanese Technological Modernization", Explorations in Economic History (2011, forthcoming). http://people.hbs.edu/tnicholas/Jmod.pdf Willy C. Shih, Professor of View Details
    Keywords: Re: Multiple Faculty
    • 03 Oct 2013
    • Research & Ideas

    Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

    financial system is still fragile, it is definitely better. The banks have more capital, are making loans again, and have regained the trust of depositors. Company boards and management are asking more questions. On the other hand,... View Details
    Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate
    • 20 Dec 2016
    • Research & Ideas

    The 10 Most Popular 'Cold Call' Podcasts

    listeners behind the scenes of a case he or she has written, probing what inspired the case, exploring how it relates to management practice, and delving into interesting anecdotes that come from researching the case and teaching it in... View Details
    Keywords: Re: Multiple Faculty
    • 21 Feb 2005
    • Op-Ed

    Is Business Management a Profession?

    executives is to imply that business management itself is a profession—but is it? Sociologists who study the professions have employed a wide range of perspectives and criteria for determining what makes an occupation a profession. For... View Details
    Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
    • 22 Feb 2011
    • News

    Harvard professor inspires management executives in Pune

    • April 2010
    • Article

    Complex Business Models: Managing Strategic Paradoxes Simultaneously

    By: Wendy K. Smith, Andrew Binns and Michael Tushman
    As our world becomes more global, fast paced and hypercompetitive, competitive advantage may increasingly depend on success in managing paradoxical strategies - strategies associated with contradictory, yet integrated tensions. We identify several types of complex... View Details
    Keywords: Business Model; Management; Strategy
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    Smith, Wendy K., Andrew Binns, and Michael Tushman. "Complex Business Models: Managing Strategic Paradoxes Simultaneously." Special Issue on Business Models. Long Range Planning 43, no. 2 (April 2010): 448–461.
    • 09 May 2017
    • What Do You Think?

    Should Management Be Primarily Responsible to Shareholders?

    Summing Up How Do We Encourage CEOs to Manage for Sustainability? Important forces encourage short-term perspectives among managers as well as investors today. These include governance biases, tax policies,... View Details
    Keywords: by James Heskett
    • Teaching Interest

    Investment Managment for Professional and Personal Investors

    By: Luis M. Viceira
    IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
    • 01 Dec 2000
    • News

    Opening Doors: Inside the World of Museum Management

    advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are putting their faith in people with... View Details
    Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
    • August 2015 (Revised February 2017)
    • Case

    Bridj and the Business of Urban Mobility (A): Developing a New Model

    By: Rosabeth Moss Kanter and Daniel Fox
    Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
    Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
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    Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
    • Program

    Risk Management for Corporate Leaders—Virtual

    Public relations executives Attendance by multiple company representatives will foster teamwork and amplify the program's impact, particularly in the context of risk management requiring active collaboration... View Details
    • January 2004 (Revised December 2012)
    • Case

    Farmington Industries, Inc.: Managing Currency Exposure Risk

    By: David F. Hawkins and Jacob Cohen
    The December 20, 1994 Mexican devaluation creates U.S. dollar losses for an unprepared U.S. corporation with multiple operations in Mexico. View Details
    Keywords: International Finance; Globalized Firms and Management; International Accounting; Currency; United States; Mexico
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    Hawkins, David F., and Jacob Cohen. "Farmington Industries, Inc.: Managing Currency Exposure Risk." Harvard Business School Case 104-053, January 2004. (Revised December 2012.)
    • 02 Apr 2007
    • Lessons from the Classroom

    Making the Move to General Manager

    People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General Management... View Details
    Keywords: by Martha Lagace
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