Publications

Program

Risk Management for Corporate Leaders—Virtual

Public relations executives Attendance by multiple company representatives will foster teamwork and amplify the program's impact, particularly in the context of risk management requiring active collaboration... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are putting their faith in people with... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

Web

Managing the Future of Work

Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology,... View Details

March 2006
Background Note

Managing Innovation in an Uncertain World: Course Overview Note

By: Alan D. MacCormack

The Harvard Business School Managing Innovation in an Uncertain World course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes multiple levels of analysis--from creating and executing... View Details

Keywords: Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Problems and Challenges; Managerial Roles

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

January 2004 (Revised December 2012)
Case

Farmington Industries, Inc.: Managing Currency Exposure Risk

By: David F. Hawkins and Jacob Cohen

The December 20, 1994 Mexican devaluation creates U.S. dollar losses for an unprepared U.S. corporation with multiple operations in Mexico. View Details

Keywords: International Finance; Globalized Firms and Management; International Accounting; Currency; United States; Mexico

02 Apr 2007
Lessons from the Classroom

Making the Move to General Manager

People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General Management... View Details

Keywords: by Martha Lagace

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

August 2018
Case

Christine Lagarde (C): Managing the IMF

By: Julie Battilana and Carin-Isabel Knoop

This case covers the career of Christine Lagarde from 2011 to 2018 as she takes the helm of a troubled multilateral organization during a time of deepening economic turmoil. As the first female leader of the International Monetary Fund (IMF), and as a non-economist,... View Details

Keywords: Personal Development and Career; Power and Influence; Change Management; Global Range; Gender; Equality and Inequality; Climate Change

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

high commitment, high performance company. Martha Lagace: What differentiates HCHP firms and their leaders? Michael Beer: The leaders manage with a multiple stakeholder perspective. Contrary to many CEOs,... View Details

Keywords: by Martha Lagace

2018
Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana

While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details

Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture

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June 2007 (Revised March 2010)
Case

Managing Orthopaedics at Rittenhouse Medical Center

By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic

Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of... View Details

Keywords: Business Units; Business Model; Health Care and Treatment; Service Operations; Conflict Management; Competition; Health Industry

March 1995 (Revised January 1998)
Case

Germany's Evolving Privatization Policies: The Plaschna Management KG

Describes the evolution of the German government's approach to restructuring East German firms. Three organizations and their interactions are examined: 1) the Treuhand, Germany's privatization agency; 2) the Plaschna Management KG, a private organization funded by the... View Details

Keywords: Restructuring; Privatization; Government and Politics; Germany

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June 2010
Case

Enterprise Risk Management at Hydro One (Multimedia)

By: Anette Mikes

An early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable... View Details

Keywords: Risk Management; Energy; Energy Industry; Canada

February 2014 (Revised January 2024)
Case

Go Mobile: Aligning District Managers and Store Teams

By: Tatiana Sandino

Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were... View Details

Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Telecommunications Industry; India