Publications

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June 2018 (Revised October 2020)
Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

April 2008
Case

Campbell and Bailyn's Boston Office: Managing the Reorganization

By: Anne Donnellon and Dun Gifford Jr

Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate... View Details

Research Summary

The Strategic Management of Technology

Clayton M. Christensen's research on the management of technological innovation suggests that for leading firms in a wide variety of industries, developing advanced technologies per se is rarely the constraining challenge in technological innovation. Rather, the... View Details

September 2008 (Revised April 2009)
Supplement

Martha Goldberg Aronson: Challenges at Mid-Career (B)

By: William W. George

Martha Goldberg Aronson of Medtronic is trying to decide whether to accept the offer from Medtronic CEO Bill Hawkins to become senior vice president and chief talent officer. Aronson returned from an executive role in Europe just 18 months before as vice president,... View Details

Keywords: Decision Choices and Conditions; Job Design and Levels; Leadership; Managerial Roles; Work-Life Balance

May 2006 (Revised May 2009)
Case

De Beers: Addressing the New Competitiveness Challenges

By: Michael E. Porter, Sonia D. Marciano and Alyson Warhurst

Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the interdependence of... View Details

Keywords: History; Strategy; Geographic Location; Conflict Management; Corporate Social Responsibility and Impact; Business and Community Relations; Developing Countries and Economies; Mining Industry

June 2004 (Revised May 2005)
Case

World Vision International's AIDS Initiative: Challenging a Global Partnership

By: Christopher A. Bartlett and Daniel F. Curran

After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details

Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation

Teaching Interest

General Management Program (GMP)

By: Stefan H. Thomke

As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,... View Details

15 Dec 2003
Research & Ideas

The New Global Business Manager

coordinating operations that were no longer independent of the center nor dependent on the center. The new relationship is one of coordinated interdependence. Q: What challenges do you foresee global View Details

Keywords: by Cynthia Churchwell

June 2013 (Revised July 2013)
Case

Blackstone Alternative Asset Management

By: Robin Greenwood, Luis M. Viceira and Jared Dourdeville

This case explores reasons for Blackstone Alternative Asset Management's (BAAM's) growth from 2007-2013, a time when the overall fund of hedge funds industry contracted substantially. Additionally, the case analyzes evolving business models and value propositions... View Details

Keywords: Hedge Fund; Fund Of Hedge Funds; Hedge Fund Industry Growth; Fund Of Hedge Funds Industry Growth; Evolving Business Models; Value Propositions In The Fund Of Hege Funds Industry; Business Model; Investment Funds; Growth and Development Strategy; Financial Services Industry; United States

Research Summary

Managing in an Information Age

By: Lynda M. Applegate

Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details

October 2018 (Revised March 2019)
Background Note

Note on Managing Workforce Reductions

By: Ethan Bernstein and Carin-Isabel Knoop

Each individual who enters an organization will, at some point, leave. And yet most future leaders spend significantly more effort learning about recruiting than departures, despite the sensitivity and challenges associated with the latter. This note is intended to... View Details

Keywords: Layoffs; Downsizing; Workforce; Workforce Reductions; Delayering; Human Resources; Employees; Resignation and Termination; Management; Organizations; Reputation

11 Mar 2014
Interview

The Looming Challenges of US Competitiveness: Implications for Philadelphia

By: Michael E. Porter

The third installment of the Fox School's Innovation Leadership Speaker Series featured Professor Michael E. Porter, William Lawrence University Professor, Harvard Business School. Dr. Porter addressed the factors driving innovation and competitiveness in a given... View Details

Keywords: Competitiveness; Economic Analysis; Economics; Philadelphia

Read Now

January 2007 (Revised December 2008)
Case

The Challenges of Launching a Start-Up in China: Dorm99.com

By: William C. Kirby, F. Warren McFarlan and Tracy Manty

After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details

Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

several of Amazon’s competitors out-thought Bezos & Co. to take advantage of an economic shock.” Nevertheless, there was no shortage of advice for a Company that may not need much. The advice fell into suggestions regarding supply chain View Details

Keywords: by James Heskett; Retail

March 2011
Teaching Note

United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)

By: Christopher A. Bartlett and Carole Carlson

Teaching Note for 4269. View Details

Keywords: Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Marketing Strategy; Multinational Firms and Management; Organizational Design; Market Entry and Exit; Organizational Structure

September 2014
Article

The New Heretics: Hybrid Organizations and the Challenges they Present to Corporate Sustainability

By: Nardia Haigh and Andrew J. Hoffman

Corporate sustainability has become mainstream; reaching into all areas of business management. Yet despite this progress, large-scale social and ecological issues continue to worsen. In this article, we examine how corporate sustainability has been enacted as a... View Details

Keywords: Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Mission and Purpose

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June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America