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Show Results For
- All HBS Web
(4,835)
- People (25)
- News (1,932)
- Research (2,139)
- Events (6)
- Multimedia (73)
- Faculty Publications (1,518)
- 13 Jan 2010
- News
Harvard Business School Launches January Term Program
- April 2021
- Teaching Note
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
- 06 Dec 2021
- News
Research Brief: Launching into a Downturn
High-Tech Start-Up Outcomes,” Roche and coauthor Annamaria Conti found that high-tech and medical-device startups launched in uncertain financial times underperform those whose founders have better job security. As a result, the bar for... View Details
- Web
Launching Global Ventures - Course Catalog
HBS Course Catalog Launching Global Ventures Course Number 1645 Senior Lecturer DJ DiDonna Assistant Professor Ebehi Iyoha Spring; Q4; 1.5 credits 13 sessions Paper Overview Launching Global Ventures... View Details
- November 2019 (Revised February 2022)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
- 14 Sep 2015
- News
Cold Call: The Launch of a New Podcast Series
- Web
Launch Lab/Capstone 2 - Course Catalog
HBS Course Catalog Launch Lab/Capstone 2 Course Number 5242 Adjunct Professor Alan MacCormack Russell J Wilcox Spring; Q3Q4; 3.0 credits Location to be announced Enrollment: Limited to EC students in the SEAS/HBS joint degree program Also... View Details
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050. View Details
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
- June 2014
- Teaching Note
FanMode: Launching a Global Sports Venture
By: William R. Kerr and Penelope Rossano
- January 2006
- Teaching Note
Microsoft: Launching the Smart Watch (TN)
Keywords: Information Technology Industry
- March 2022 (Revised February 2024)
- Case
El Salvador: Launching Bitcoin as Legal Tender
By: Laura Alfaro, Carla Larangeira and Ruth Costas
In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records... View Details
Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Latin America; El Salvador
Alfaro, Laura, Carla Larangeira, and Ruth Costas. "El Salvador: Launching Bitcoin as Legal Tender." Harvard Business School Case 322-055, March 2022. (Revised February 2024.)
- Web
Launch Lab/Capstone 1 - Course Catalog
HBS Course Catalog Launch Lab/Capstone 1 Course Number 5241 Adjunct Professor Alan MacCormack Russell J Wilcox January; J; 3.0 credits November kickoff (9am – 5pm) January 12-23, 2026 Location to be announced Enrollment: Limited to EC... View Details
- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- May 2007
- Teaching Note
Toyota Motor Corporation: Launching Prius (TN)
By: Forest L. Reinhardt and Dennis A. Yao
- Mar 07 2017
- Testimonial
A Launch Pad for Board Leadership
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
Throughout my entire career, I’ve always been tempted by the entrepreneurial journey but have never had the courage to quit an existing opportunity and work on my own start-up. Coming to HBS, one of my main goals was to launch a venture.... View Details
Keywords: Entrepreneurship