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Show Results For
- All HBS Web
(4,799)
- People (25)
- News (1,921)
- Research (2,109)
- Events (6)
- Multimedia (71)
- Faculty Publications (1,489)
- 18 Feb 2014
- News
Satchu Launches Bold New Investment Fund
- 14 Sep 2015
- News
Cold Call: The Launch of a New Podcast Series
- November 2019 (Revised February 2022)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
- Web
Launch Lab/Capstone 2 - Course Catalog
HBS Course Catalog Launch Lab/Capstone 2 Course Number 5242 Adjunct Professor Alan MacCormack Russell J Wilcox Spring; Q3Q4; 3.0 credits Location to be announced Enrollment: Limited to EC students in the SEAS/HBS joint degree program Also... View Details
- May 2011 (Revised July 2011)
- Case
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore
Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance... View Details
Keywords: Product Launch; Product Positioning; Mergers and Acquisitions; Partners and Partnerships; Globalization; Operations; Growth and Development Strategy; Integration; Auto Industry; North America; Europe
Pisano, Gary P., Phillip Andrews, and Alessandro Di Fiore. "Fiat-Chrysler Alliance: Launching the Cinquecento in North America." Harvard Business School Case 611-037, May 2011. (Revised July 2011.)
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
- June 2014
- Teaching Note
FanMode: Launching a Global Sports Venture
By: William R. Kerr and Penelope Rossano
- January 2006
- Teaching Note
Microsoft: Launching the Smart Watch (TN)
Keywords: Information Technology Industry
- 13 Jan 2010
- News
Harvard Business School Launches January Term Program
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050. View Details
- May 2007
- Teaching Note
Toyota Motor Corporation: Launching Prius (TN)
By: Forest L. Reinhardt and Dennis A. Yao
- Mar 07 2017
- Testimonial
A Launch Pad for Board Leadership
- March 2022 (Revised February 2024)
- Case
El Salvador: Launching Bitcoin as Legal Tender
By: Laura Alfaro, Carla Larangeira and Ruth Costas
In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records... View Details
Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Latin America; El Salvador
Alfaro, Laura, Carla Larangeira, and Ruth Costas. "El Salvador: Launching Bitcoin as Legal Tender." Harvard Business School Case 322-055, March 2022. (Revised February 2024.)
- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- Web
Launch Lab/Capstone 1 - Course Catalog
HBS Course Catalog Launch Lab/Capstone 1 Course Number 5241 Adjunct Professor Alan MacCormack Russell J Wilcox January; J; 3.0 credits November kickoff (9am – 5pm) January dates to be announced Location to be announced Enrollment: Limited... View Details
- 25 Aug 2015
- News
HBX Launches HBX Live – Harvard Business School’s Virtual Classroom
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
Throughout my entire career, I’ve always been tempted by the entrepreneurial journey but have never had the courage to quit an existing opportunity and work on my own start-up. Coming to HBS, one of my main goals was to launch a venture.... View Details
Keywords: Entrepreneurship
- 05 Apr 2020
- News
Launching in a World in Limbo
photo by Getty/Bloomberg Meg Whitman (MBA 1979) and Jeffrey Katzenberg have said from the very beginning that their mobile, short-form streaming service, Quibi, would launch on April 6. Even as the world has been hobbled by a pandemic,... View Details