Johnson ＆ Johnson - Publications - Faculty & Research

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details

Keywords: Sean Silverthorne

July 2019 (Revised May 2021)
Case

Acelerex

By: John R. Wells and Benjamin Weinstock

In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details

Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry

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05 Jul 2023
HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

Ron Johnson as chief executive officer of JCPenney. Johnson joined from Target and previously worked for Apple, where he’s credited with developing the Apple Store concept. “The trap is when you rely too... View Details

Keywords: by Ben Rand

17 Aug 2023
Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

emerging market. A study of 59 million US consumers Di Maggio, the Ogunlesi Family Associate Professor of Business Administration at HBS, collaborated on the research with Darren Aiello, Jason Kotter, and Mark J. Johnson of Brigham Young... View Details

Keywords: by Ben Rand

20 Dec 2022
Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

substantially different attrition rates among competitors. Companies with healthy, high-commitment, high-performance cultures—such as Southwest Airlines, Johnson & Johnson, and Enterprise Rent-A-Car—have had comparatively less... View Details

Keywords: by Michael Beer

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

to survival, but it's extremely difficult to do. With change constantly surrounding us, employees often do not know where to look or how to respond. I will consider the techniques that companies such as Johnson & View Details

Keywords: by Robert Simons

1987
Book

Relevance Lost: The Rise and Fall of Management Accounting

By: Robert S. Kaplan and H. Thomas Johnson

Keywords: Accounting; Management

Citation

Find at Harvard

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

that empowerment and collaboration are not just aspirations but achieved reality. Purpose goes from being a slogan to a set of lived principles. In the video below, Starbucks CEO Kevin Johnson explains the enormous challenge he faced in... View Details

Keywords: by Ranjay Gulati

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

Practitioners like former Johnson & Johnson CEO James Burke endorsed it, academics like Edgar Schein of MIT gave it a more definitive definition, and several of us put a value on it. Since then, the... View Details

Keywords: by James Heskett

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

manufacturing processes and stem reputational damage. In one of the costliest recalls in history, Johnson & Johnson spent more than $100 million in 1982 (more than $260 million in today’s dollars) to... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

07 Feb 2017
Research & Ideas

The Right Way to Cry in Front of Your Boss

Johnson Graduate School of Management, Cornell University. Reframing to signal competence For the study, the researchers set up five experiments to tease out how reframing emotion as passion affected both perceptions of competence and... View Details

Keywords: by Roberta Holland

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

out as being more legally astute than others. These include Johnson & Johnson, Intel, PepsiCo, and eBay. When Johnson & Johnson was faced with the cyanide-tainted... View Details

Keywords: by Sean Silverthorne; Legal Services

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

2020, and as Bastian wrestled with his role and responsibility in hiring and advancing Black employees, he wasted no time in contacting many of its founding members, which include executives from Walmart, Target, Wells Fargo, Johnson... View Details

Keywords: by Lane Lambert; Air Transportation

04 Sep 2013
What Do You Think?

How Relevant is Long-Range Strategic Planning?

said, ''by strategy task forces that 'hack' rather than as part of a long annual strategic planning process." Gary Johnson put it this way: "Competitive advantage and a business without strategy-one that is in constant... View Details

Keywords: by James Heskett

05 May 2022
HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

corporate participants, including Merck, AT&T, Bank of America, IBM, Johnson & Johnson, Verizon, and Walmart. Harvard Business School partnered with the group to help with research and data collection for additional study. A... View Details

Keywords: by Jay Fitzgerald

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

pricing actually communicates information about the quality of the item, causing customers to be much more likely to buy a $300 shirt sold for $200 than a shirt listed regularly for $200. (It's what former JC Penney CEO Ron Johnson found... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

April 2018 (Revised July 2018)
Case

Maersk: Betting on Blockchain

By: Rajiv Lal and Scott Johnson

In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process.... View Details

Keywords: Maersk; IBM; Blockchain; Shipping; Shipping Line; Trade; Bitcoin; Digitization; Container Shipping; Joint Ventures; Ship Transportation; Transportation Networks; Digital Platforms; Information Technology; Technology Adoption; Applications and Software; Shipping Industry; Technology Industry

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05 Dec 2018
Research & Ideas

Why Managers Should Reveal Their Failures

person. As prior research has shown, this type of envy can be toxic in the workplace, stifling worker productivity, leading employees to behave less cooperatively, interfering with group cohesion, and making people feel more justified in behaving unethically. Graphic... View Details

Keywords: by Dina Gerdeman

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

designed from the beginning to sit in the enormous space between cheap manual toothbrushes and ultra-high-end electrics produced by companies such as Gillette and Johnson & Johnson. Osher wanted his offering to sell for about six... View Details

Keywords: by Dennis Fisher; Consumer Products

November 2018 (Revised April 2019)
Case

Nike: Changing the Sneakers Game

By: Anita Elberse, Bryce Aiken and Howard Johnson

“Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with Adam Sussman, Nike’s chief digital officer.... View Details