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  • May 2012 (Revised October 2012)
  • Case

Yum! Brands

By: Jordan Siegel and Christopher Poliquin
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details
Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia
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  • August 2007
  • Case

Lightspeed Venture Partners -- International Expansion

By: Krishna G. Palepu and Alison Berkley Wagonfeld
Looks at various international expansion models for a venture capital firm based in Silicon Valley. Lightspeed Venture Partners believed that India had tremendous potential for venture capital returns--the question was how best to tap into that potential while also... View Details
Keywords: Venture Capital; Expansion; Investment Return; Global Strategy; Emerging Markets; Investment; International Finance; Organizational Structure; India; Israel
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  • 01 Apr 2000
  • News

Marketing Muscle

chairman of Interactive Investor International (iii), Coutu said she relishes the opportunity to do things a little differently. Her Internet financial services company, for example, is located in a renovated building above Smithfields,... View Details
  • September 2017 (Revised April 2022)
  • Supplement

Tempur Sealy International (A)

By: Benjamin C. Esty
This case explores the long-term relationship between Tempur Sealy (TPX, a mattress manufacturer) and Mattress Firm (MFRM, a bedding retailer and TPX's largest customer). For almost 20 years, the firms enjoyed a mutually beneficial and commercially prosperous... View Details
Keywords: Porter's 5 Forces; Bargaining Power; Buyer Power; Customer Power; Supplier Power; Negotiations; Value Capture; Private Equity; Consumer Durables; Consumer Discretionary; Mattresses; B-2-B; Industry Dynamics; Leadership; Compensation; Corporate Strategy; Business Strategy; Value Creation; Competition; Cooperation; Distribution; Negotiation; Industry Structures; Customers; Relationships; Distribution Industry; Manufacturing Industry; Retail Industry; Consumer Products Industry; United States; South Africa
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  • 01 Jun 1996
  • News

Reinventing Marketing

featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting lecturer from Stanford University;... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 02 Dec 2014
  • Working Paper Summaries

International Trade, Multinational Activity, and Corporate Finance

Keywords: by C. Fritz Foley & Kalina Manova
  • January 2017 (Revised January 2017)
  • Case

Susan Cassidy at Bertram Gilman International

By: Jeffrey T. Polzer and Michael Norris
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details
Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States
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  • 2009
  • Working Paper

Gray Markets and Multinational Transfer Pricing

By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
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    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • April 2009 (Revised November 2018)
    • Case

    Sanctuary Soft: International Expansion Strategies

    By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
    Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
    Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States
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    • June 2002 (Revised July 2002)
    • Case

    NTT DoCoMo: Marketing i-mode

    By: Youngme E. Moon
    i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
    Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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    • March 2009 (Revised October 2009)
    • Case

    CalPERS' Emerging Equity Markets Principles

    By: Robert G. Eccles and Aldo Sesia
    The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details
    Keywords: Values and Beliefs; Investment Return; Investment Funds; Investment Portfolio; Emerging Markets; Corporate Social Responsibility and Impact; Value; Financial Services Industry; Public Administration Industry; China; California
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    • February 2010 (Revised November 2011)
    • Case

    International Agribusiness in China: Charoen Pokphand Group

    By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu
    The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details
    Keywords: Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China
    Related
    • November 2020 (Revised January 2021)
    • Supplement

    Bridge International Academies in 2020: Battling Headwinds to Solve Africa's Education Problems

    By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
    By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the... View Details
    Keywords: Entrepreneurship In Africa; Entrepreneurship In Emerging Markets; Bottom Of The Pyramid; Education In Africa; Scale; Partnerships; Education; Entrepreneurship; Emerging Markets; Health Pandemics; Problems and Challenges; Education Industry; Africa
    Related
    • July 2006
    • Article

    Bringing History (Back) into International Business

    By: G. Jones and Tarun Khanna
    We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details
    Related
    • May 2007 (Revised March 2010)
    • Case

    Maria Sharapova: Marketing a Champion (A)

    By: Anita Elberse and Margarita Golod
    In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
    Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
    Related
    • September 1984
    • Background Note

    Marketing Research: An Overview of Research Methods

    By: Robert J. Dolan
    Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
    Keywords: Marketing Strategy; Mathematical Methods
    Related
    • January 2009 (Revised October 2012)
    • Case

    Semiconductor Manufacturing International Corporation: 'Reverse BOT'

    By: Willy Shih
    Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
    Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
    Related
    • 2017
    • Book

    Global Marketing Management: A Casebook

    By: John A. Quelch

    During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

    Keywords: Marketing; Management; Globalization; Competitive Strategy
    Related
    • Research Summary

    Job Market Paper

    When to Take the Leap:
    The Antecedents and Consequences of Leapfrog CEOs

    Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details