Intellectual Property - Publications - Faculty & Research - Harvard Business School

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July 2009 (Revised August 2010)
Case

Radiant Cosmetics: What's in a Pout?

By: Robert C. Pozen and Mary Ellen Webster Hammond

In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details

Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry

September 2007 (Revised May 2011)
Case

Commercializing an MRI Breakthrough

The challenges and best strategies for the commercialization of university technologies are illustrated in this case which documents an MRI breakthrough that arose from the Charles Marcus laboratory at Harvard. Students discuss the interdependencies of intellectual... View Details

Keywords: Business Model; Decision Choices and Conditions; Higher Education; Patents; Research and Development; Science-Based Business; Commercialization

2018
Working Paper

Patent Trolls: Evidence from Targeted Firms

By: Lauren Cohen, Umit G. Gurun and Scott Duke Kominers

We provide the first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms—and target cash in... View Details

Keywords: Patent Trolls; NPEs; PAEs; Innovation; Patents; Ethics; Lawsuits and Litigation; Innovation and Invention; Corporate Finance

January 2008 (Revised August 2008)
Case

AT&T v. Microsoft (A): IP Litigation Strategy

This case examines a hard fought litigation over a patent that originated at Bell Labs. It illustrates the challenges that technology companies face today innovating in a complex intellectual property environment in fields where there is a high amount of... View Details

Keywords: Technological Innovation; Patents; Lawsuits and Litigation; Conflict and Resolution; Strategy; Technology Industry

09 Dec 2012
News

Lessons from corporate America

July 2004 (Revised September 2005)
Case

Novell: Open Source Software Strategy

Describes Novell's open source software strategy and the business environment in which it has arisen. Introduces open source software and strategies based on open source and offers opportunities to discuss IT strategy, IT management, and organizational change. One key... View Details

Keywords: Organizational Change and Adaptation; Value Creation; Strategy; Open Source Distribution; Information Technology; Applications and Software; Intellectual Property; Information Technology Industry

26 Jun 2007
Working Paper Summaries

Contracting in the Self-reporting Economy

Keywords: by Romana L. Autrey & Richard Sansing; Accounting

September 2011
Article

What Drives Innovation?

By: Tom Nicholas

The idea that innovation drives economic growth is incontrovertible, but the factors that, in turn, drive innovation are not fully understood. This paper surveys the recent literature, focusing on three main drivers: intellectual property rights institutions, the... View Details

Keywords: Innovation and Invention; Economic Growth

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March 2001 (Revised March 2016)
Case

Charlene Barshefsky (A)

By: James K. Sebenius and Rebecca Hulse

Describes the challenges former U.S. Trade Representative Charlene Barshefsky faced while negotiating a trade agreement with China to improve its domestic intellectual property rights enforcement. After briefly describing Barshefsky's past experience with trade... View Details

Keywords: Trade; International Relations; Copyright; Negotiation Style; Negotiation Tactics; Alliances; Business and Government Relations; China; United States

August 2001 (Revised April 2005)
Case

Surface Logix

By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack

Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details

Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio

26 Mar 2019
Working Paper Summaries

Managed Ecosystems and Translucent Institutional Logics: Engaging Communities

Keywords: by Elizabeth J. Altman, Frank Nagle, and Michael Tushman

28 Aug 2010
News

Paul Allen's Company Files Broad Lawsuit Over Patents

February 1990 (Revised December 1993)
Case

Fusion Systems Corp. in Japan (A)

Describes the international business of Fusion Systems Corp., a small high technology American firm, and a five-year patent dispute the company has in Japan with Mitsubishi Electric. Also describes key features of the intellectual property systems in Japan and related... View Details

Keywords: Patents; Conflict and Resolution; Technology Industry; Japan; United States

August 2013 (Revised November 2013)
Case

Gordon Brothers: Collateralizing Corporate Loans by Brands

By: Paul Healy and Maria Loumioti

The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large US bank. Leveraging intangibles in the credit market is a new practice that has significantly grown over the past few years.... View Details

Keywords: Intangible Assets; Accounting; Valuation; Finance; Restructuring; United States

February 2013
Article

Digitization, Innovation, and Copyright: What Is the Agenda?

By: Shane Greenstein, Josh Lerner and Scott Stern

This essay discusses the need for research on the consequences of digitization, as well as the impact of alternative policies governing the creation and use of digital information. This agenda focuses on the development of research to investigate the economics of... View Details

Keywords: Information Technology; Research; Copyright; Information Management; Innovation and Invention

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January 2009 (Revised July 2010)
Case

iZumi

By: Robert F. Higgins, Jacob Ian Broder-Fingert, Eliot Sherman and Sidhartha Palani

Presents the issues faced while building an innovative company in an emerging space with new intellectual property from the perspective of a venture capitalist. Beth Seidenberg, a partner at the venture capital firm Kleiner Perkins Caufield & Byers (KPCB), had helped... View Details

Keywords: Entrepreneurship; Venture Capital; Globalized Markets and Industries; Innovation and Management; Intellectual Property; Rights; Genetics; Financial Services Industry; Health Industry

March 2024
Supplement

Miracle Therapeutics (B)

By: Satish Tadikonda, William Marks and Wendi Yajnik

Supplements the (A) case. Following on the negotiations detailed in the Miracle Therapeutics (A) case, Beth Sharp and Jennifer Brilliant from Miracle Therapeutics face new challenges with their company's funding and intellectual property (IP) after several missteps.... View Details

Keywords: Business Startups; Financing and Loans; Intellectual Property; Problems and Challenges; Business or Company Management

February 2006 (Revised February 2007)
Case

Barry Riceman at NetD (A)

Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research professionals, his firm is having problems commercializing their ideas. Second, his most brilliant engineer has... View Details

Keywords: Intellectual Property; Knowledge Management; Contracts; Research and Development; Creativity; Commercialization

July 2008 (Revised April 2009)
Background Note

Horizontal Specialization and Modularity in the Semiconductor Industry

By: Willy C. Shih, Chintay Shih and Chen-Fu Chien

Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It... View Details

Keywords: Customer Value and Value Chain; Intellectual Property; Industry Structures; Horizontal Integration; Semiconductor Industry

December 1998 (Revised January 2004)
Case

Singulus

By: Walter Kuemmerle and Chad S Ellis

Describes Singulus, the compact disk metallizer business of Leybold AG, a large German company, which has been put up for sale. In April 1995, buyout firm Schroder Ventures has to decide whether to acquire the business. The investment decision is complicated by a... View Details

Keywords: Leveraged Buyouts; Decision Choices and Conditions; Manufacturing Industry; Germany

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