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Show Results For
- All HBS Web
(157)
- People (1)
- News (44)
- Research (98)
- Multimedia (1)
- Faculty Publications (50)
- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian... View Details
Keywords: Sean Silverthorne
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested... View Details
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
companies in the national economy), Italy is the second largest manufacturer and the second largest European exporter. Students will learn how Italy’s companies – that include some iconic brands that... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details
- 19 Jul 2011
- First Look
First Look: July 19
communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
groups. It's really powerful. We have artists in 11 cities and more than 1,000 unique pieces on our site now. We've come a long way. "From a branding perspective, a lot of companies are aligning themselves with social causes to appeal to... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
Jr., and other leaders to become larger-than-life figures; why society works the way it does, and what you can do to positively impact it, and the importance and power of close relationships. Fin Tales: Saving Cadillac, America’s Luxury View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
skew to tech just because of where we are. Over time, we’ve chosen truly lasting and iconic companies.” The company’s team, and its values, also play a major role in their selection, says Ping Hao (MBA 1997), a former HBSANC president,... View Details
Keywords: Margie Kelley
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
job and getting banned from serving as an executive or director at any other company for five years. This consensual workplace relationship—forbidden under the iconic fast-food chain’s fraternization policy because of potential conflicts... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
fulfillment that uses centralized inventory management. We ask whether, and if so, how, showrooms benefit the two most basic retail objectives: demand generation and operational efficiency. Using quasi-experimental data on showroom openings by WarbyParker.com, the... View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
measurement tool, the Total Motivation Factor, enables managers to measure the strength of the company culture and track improvements over time. They explore their original research into how Total Motivation leads to higher performance in View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business, which included several leading... View Details
Keywords: Sean Silverthorne