Publications

01 Nov 2019
Video

Francis Okomo-Okello

Francis Okomo-Okello, Chair of the leading Kenyan luxury hotel group Serena and of the subsidiary of a major foreign bank, discusses how the Serena Group functions within the Aga Khan Development Network, which... View Details

07 Jun 2016
First Look

June 7, 2016

likelihood of meeting or beating analyst expectations. Collectively the results shed light on the effect of increased ownership concentration on tax avoidance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51123 June 2016 Service Science... View Details

Keywords: Sean Silverthorne

20 Nov 2013
News

Leadership Lessons

July 2017
Supplement

Centerbridge Partners and Great Wolf Resorts (B)

By: Josh Lerner, John D. Dionne and Amram Migdal

The case examines the aftermath of the March 2015 Centerbridge Partners acquisition of Great Wolf Resorts, a North American family-oriented indoor water parks and hotel operator, from a private equity (PE) competitor, Apollo Global Management. View Details

Prithvi Raj Singh Oberoi

Keywords: Hospitality, tourism

July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

16 Jun 2015
News

Is The Happiest Place On Earth Only For The Richest Kid In Town?

September 2017 (Revised November 2018)
Case

Marriott International: The Next 90 Years

By: Chiara Farronato and Gary Pisano

The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details

04 Feb 2020
Video

Francis Okomo-Okello

Francis Okomo-Okello, Chair of the leading Kenyan luxury hotel group Serena and of the subsidiary of a major foreign bank, describes his belief that a bank must engage in responsible lending for the sake of... View Details

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

07 Jun 2016
News

Can Brand Trump Win a Presidency?

Michael Kaye

Keywords: Ecotourism

June 1980 (Revised December 1992)
Case

Parker House (B)

The management of Boston's historic Parker House, owned by Dunfey Hotels, has received a request from a tour wholesaler to book a large number of rooms at the hotel during summer and fall 1980. This booking is tied to bookings at two other Dunfey hotels that need this... View Details

Keywords: Product Positioning; Segmentation; Accommodations Industry; Boston