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  • All HBS Web  (923)
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    • Research  (398)
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  • 2019
  • Book

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details
Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
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Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
  • October 2011
  • Case

Strategy and Governance at Yahoo! Inc.

By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell
Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost... View Details
Keywords: Competitive Strategy; Corporate Governance; Web Services Industry
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Palepu, Krishna G., Suraj Srinivasan, David Lane, and Ian McKown Cornell. "Strategy and Governance at Yahoo! Inc." Harvard Business School Case 112-040, October 2011.
  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
  • May 2012 (Revised August 2012)
  • Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano
On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details
Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry
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Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
  • 07 May 2013
  • First Look

First Look: May 7

topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes, designed to help Google employees become better managers. By November 2012, the program had been... View Details
Keywords: Carmen Nobel
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

the profile page of a MySpace member, turning the winner into the most popular kid on the block. Unilever, Pepsi, and many of the national advertisers that Google aspires to serve are playing with it. Q: What do you think of MySpace as an... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 01 Feb 2007
  • Working Paper Summaries

Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment

Keywords: by Matt Marx, Deborah Strumsky & Lee Fleming
  • 21 Sep 2016
  • Working Paper Summaries

Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

Keywords: by Benjamin Edelman and Damien Geradin; Telecommunications
  • 1 Jan 2021
  • Interview

Encore Teams That Succeed with Amy Edmondson

By: Amy C. Edmondson and Wanda Wallace
Teams in which people are not afraid to speak up, to challenge, to risk saying a wild idea are teams with the best performance. Google has found that psychological safety is a key component of their best teams. Yet, people are afraid of causing trouble, looking... View Details
Keywords: Psychological Safety; Organizational Culture; Trust; Groups and Teams; Performance Effectiveness
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"Encore Teams That Succeed with Amy Edmondson." Out of the Comfort Zone (podcast), VoiceAmerica Talk Radio Network, January 1, 2021.
  • 2010
  • Article

Measuring the Perpetrators and Funders of Typosquatting

By: Tyler Moore and Benjamin Edelman
We describe a method for identifying "typosquatting", the intentional registration of misspellings of popular website addresses. We estimate that at least 938,000 typosquatting domains target the top 3,264 .com sites, and we crawl more than 285,000 of these domains to... View Details
Keywords: Measurement and Metrics; Online Technology; Web
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Moore, Tyler, and Benjamin Edelman. "Measuring the Perpetrators and Funders of Typosquatting." Lecture Notes in Computer Science. Springer-Verlag. Financial Cryptography and Data Security: Proceedings of the International Conference 6052 (2010). (Introduction, Web appendix.)
  • April 2021 (Revised August 2021)
  • Exercise

Workshop Exercise: Branding New Ventures

By: Christina Wallace
This workshop allows students follow a modified version of Google Venture's Brand Sprint to build a startup brand from scratch. Details on the elements of a brand are discussed, including defining the values and personality of the venture, as well as developing a clear... View Details
Keywords: Branding; Entrepreneurship; Marketing; Brands and Branding
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Wallace, Christina. "Workshop Exercise: Branding New Ventures." Harvard Business School Exercise 821-089, April 2021. (Revised August 2021.)
  • April 2015
  • Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
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Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
  • Teaching Interest

Product Management

By: Sara McKinley Torti

A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

Keywords: MBA; Product Management; Scaling And Growth; Product Development; Product Innovation; Product Features; Product Market Fit
  • April 2005 (Revised June 2006)
  • Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States
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Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
  • November 2019 (Revised September 2022)
  • Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
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Rayport, Jeffrey F., Spencer Rascoff, and Susie L. Ma. "TripAdvisor: An Itinerary for Growth." Harvard Business School Case 820-039, November 2019. (Revised September 2022.)
  • February 2009 (Revised December 2009)
  • Case

eReading: Amazon's Kindle

By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
  • December 18, 2024
  • Article

Is AI the Right Tool to Solve That Problem?

By: Paolo Cervini, Chiara Farronato, Pushmeet Kohli and Marshall W Van Alstyne
While AI has the potential to solve major problems, organizations embarking on such journeys of often encounter obstacles. They include a dearth of high-quality data; too many possible solutions; the lack of a clear, measurable objective; and difficulty in identifying... View Details
Keywords: Artificial Intelligence; AI and Machine Learning; Problems and Challenges
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Cervini, Paolo, Chiara Farronato, Pushmeet Kohli, and Marshall W Van Alstyne. "Is AI the Right Tool to Solve That Problem?" Harvard Business Review (website) (December 18, 2024).
  • May–June 2015
  • Article

Big Data: Big Deal or Big Hype?

By: Sunil Gupta
Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details
Keywords: Big Data; Analytics and Data Science; Management Practices and Processes
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Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
  • April 2006 (Revised August 2007)
  • Case

BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary software program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is... View Details
Keywords: Lawfulness; Lawsuits and Litigation; Applications and Software; Copyright; Internet and the Web
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Bagley, Constance E., and Reed Martin. "BitTorrent." Harvard Business School Case 806-169, April 2006. (Revised August 2007.)
  • 2017
  • Working Paper

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit
Citation
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Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Harvard Business School Working Paper, No. 18-036, October 2017.
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