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- January 2009
- Case
Microsoft's Search
By: Jan W. Rivkin and Eric J. Van den Steen
In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details
- September 2008 (Revised July 2011)
- Case
Keeping Google 'Googley'
By: Boris Groysberg, David A. Thomas and Alison Berkley Wagonfeld
This case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in... View Details
- November 2007
- Article
A Staged Solution to the Catch-22
By: Andrei Hagiu and Thomas Eisenmann
Companies looking to launch a two-sided platform—between, for example, credit card users and merchants, or search engine users and advertisers—must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common... View Details
- May 2007 (Revised August 2007)
- Case
Prediction Markets at Google
By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details
- April 2007
- Case
Schibsted
By: Bharat N. Anand and Sophie Hood
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
- April 2006 (Revised March 2007)
- Case
PayPal Merchant Services
By: Thomas R. Eisenmann and Lauren Barley
In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
- April 2005 (Revised June 2006)
- Case
Yahoo! Messenger: Network Integration
By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details
- Research Summary
Overview
By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
- Teaching Interest
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- 2012
- Case
Robert Whelan and the Student Loan Crisis (A)
By: Rosabeth M. Kanter and Olivia Leskinen
Robert Whelan and the Student Loan Crisis (A)
2009 AL Fellow
Bob Whelan developed an idea with partners that was a seed before his fellowship year and seemed to address a significant national challenge - college financing - with a creative concept and experience from... View Details
Keywords: Innovation; Entrepreneurs; Leadership Skills; Student Loan Crisis; Student Loans; Students; Low-income; Postsecondary Education; Debt-free; Income-share Agreements; ISA; College; Master’s Degree; Google; Purdue Research Foundation; Kanter’s Law; Elida Gonzalez; 13th Avenue; Ed Lowry; Flexibility; National Student Debt Jubilee Project; Fundraising; Difficult Middles; Investing In Student Success Act Of 2014; State Engagement; State Level; Pay It Forward; Student Movement; Tuition; Financing College; Change Management; Entrepreneurship; Innovation and Invention; Leadership; Education; Higher Education; Financing and Loans; Social Enterprise
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