Publications

November 2019
Case

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher

After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details

Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

When tales of financial fraud hit the newsstands, business people and academics usually assume that it was analysts or auditors who brought the wrongdoing to light. Journalists, they believe, are only... View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

February 1993 (Revised June 2011)
Case

David Fletcher

By: Linda A. Hill and Melinda B. Conrad

David Fletcher, manager of the Emerging Growth Fund at a New York investment management firm, decides to assemble a team of analysts to which he can delegate part of his workload. The case explores the challenges of being a producing manager and Fletcher's efforts to... View Details

Keywords: Problems and Challenges; Groups and Teams; Management Teams; Investment Funds; Management Style; Selection and Staffing; Financial Services Industry; New York (city, NY)

February 2004 (Revised April 2004)
Case

Great Atlantic & Pacific Tea Company, Inc., The

By: David F. Hawkins and Jacob Cohen

Analysts believe bankruptcy is a distinct possibility for A&P in the future. The company believes otherwise. View Details

Keywords: Forecasting and Prediction; Insolvency and Bankruptcy; Consumer Products Industry; Food and Beverage Industry

Research Summary

Information Intermediation

Christopher F. Noe's research involves examining a variety of issues relating to the process through which firms communicate with external parties. He has shown that trading by corporate officials in their own firms shares of common stock increases in the period... View Details

April 2004 (Revised April 2011)
Case

Enron Corporation: May 6, 2001 Sell Recommendation

By: David F. Hawkins and Jacob Cohen

A consulting firm to institutional investors recommends selling Enron Corp.'s equity short on May 6, 2001, while many sellside analysts are recommending the stock as a "buy." View Details

Keywords: Judgments; Financial Reporting; Investment; Competency and Skills; Financial Statements; Consulting Industry

December 2016 (Revised January 2017)
Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details

Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States

February 2023
Teaching Note

Bear to Bull? An Analyst’s Journey with Netflix

By: Aiyesha Dey and Joseph Pacelli

Teaching Note for HBS Case No. 123-001. Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber... View Details

Keywords: Equity; Analysis; Stock Shares

October 2022 (Revised June 2024)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details

November 2010 (Revised December 2010)
Case

Electro, Inc.

By: David F. Hawkins

CFO of U.S. company preparing for U.K. analyst meetings reviews his company's 2008 earnings per share calculations. View Details

Keywords: Business Earnings; Financial Reporting; International Accounting; Standards; United Kingdom; United States

August 2024
Case

The Walt Disney Company: Management Guidance

By: Joseph Pacelli and James Weber

In November 2023, financial analyst Aurora Fee was forecasting The Walt Disney Company’s earnings and stock price, with the goal of providing an investment recommendation to her clients. Disney, one of the world’s largest media and entertainment companies, had just... View Details

Keywords: Forecasting; Valuation; Accounting; Investment; Communication; Financial Services Industry; Financial Services Industry; United States

31 Aug 2021
News

Trust: How To Earn It, Keep It, And Assess It In Others

Article

Can They Take It with Them? The Portability of Star Knowledge Workers' Performance: Myth or Reality

By: Boris Groysberg, Linda-Eling Lee and Ashish Nanda

This paper examines the portability of star security analysts' performance. Star analysts who switched employers experienced an immediate decline in performance that persisted for at least five years. This decline was most pronounced among star analysts who moved to... View Details

Keywords: Firm Performance; Hiring; Employee Selection; Employee Retention; Knowledge; Employees; Selection and Staffing; Retention; Performance; Competitive Advantage; Financial Services Industry

13 May 2010
Working Paper Summaries

Just Say No to Wall Street: Putting A Stop to the Earnings Game

Keywords: by Joseph Fuller & Michael C. Jensen; Financial Services

June 2020 (Revised February 2021)
Case

Accounting for Leases at American Airlines (A)

By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley

In March 2020, as coronavirus reduced demand for air travel, an analyst was forecasting American Airlines’ (American’s) first quarter financial results. To develop a forecast, she needed to familiarize herself with Accounting Standards Update (ASU) 2016-02, “Leases... View Details

Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Accounting Industry; Air Transportation Industry; North and Central America; United States

June 2011 (Revised January 2013)
Case

Oddo Securities―ESG Integration

By: Paul M. Healy

The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations. View Details

Keywords: Financial Strategy; Mathematical Methods; Integration; Valuation; Environmental Sustainability; Social Issues; Governance Controls; Investment

January 2011 (Revised July 2011)
Case

Elizabeth Jacobs: Price-Earnings Ratios and Employee Stock Option Grants

By: David F. Hawkins

Analyst questions the value of accounting measurement of earnings per share and stock option costs for equity valuation purposes. View Details

Keywords: Earnings Management; Business Earnings; Employee Stock Ownership Plan; Stock Shares; Employee Ownership; Stock Options; Equity; Accounting Audits; Valuation; Profit Sharing; Accounting Industry