Publications

SSRN

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

Spring 2012
Article

Sustainability at Dow Chemical

By: Robert G. Eccles, Kathleen M. Perkins and Mark Weick

Dow Chemical Company, which was founded in 1894, is now the second-largest chemical company in the world. From the outset, the company has been committed to high-technology research and commercial innovation in chemistry, advanced materials, and agro-sciences. But if... View Details

Keywords: Value Creation; Corporate Strategy; Chemicals; Environmental Sustainability; Innovation and Invention; Chemical Industry

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September 2014
Article

Pollution and Skin: From Epidemiological and Mechanistic Studies to Clinical Implications

By: Jean Krutmann, Wei Liu, Li Li, Xiaochuan Pan, Martha Crawford, Gabrielle Sore and Sophie Seite

In recent years, the health effects associated with air pollution have been intensively studied. Most studies focus on air pollution effects on the lung and the cardiovascular system. More recently, however, epidemiological and mechanistic studies suggest that air... View Details

Keywords: Pollutants; Health Disorders; Medical Specialties

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18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

conflicts of interest, myriad examples of bribery and extortion, unfair and predatory competition, theft and misappropriation of information, civic and environmental irresponsibility. Unfortunately, we have no reliable gauge of how the... View Details

Keywords: by Carla Tishler

2021
Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details

SSRN

22 Mar 2022
Cold Call Podcast

How Etsy Found Its Purpose and Crafted a Turnaround

Keywords: Re: Ranjay Gulati; Technology; Retail

July 2023 (Revised May 2024)
Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer

The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details

2010
Working Paper

Multinational Strategies and Developing Countries in Historical Perspective

By: Geoffrey Jones

This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details

Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations

18 Sep 2012
First Look

First Look: September 18

engaged and satisfied with their work, performed their tasks more effectively, and were also more likely to return to work when initial socialization focused on personal rather than either organizational identity or a control condition.... View Details

Keywords: Sean Silverthorne

April 2023 (Revised September 2023)
Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim

When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details

Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry

28 Apr 2009
First Look

First Look: April 28, 2009

market, the by-product market. Since waste is now a useful raw material, the firm may increase profit by generating more "waste." By converting waste into by-product, the firm not only reduces waste disposal cost and increases revenue, but also may be able to... View Details

Keywords: Martha Lagace

26 Apr 2017
Working Paper Summaries

Assessing the Quality of Quality Assessment: The Role of Scheduling

Keywords: by Maria Ibanez and Michael W. Toffel; Service; Food & Beverage

January 2014
Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details

Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry

Research Summary

Accountability in the World Bank

This research, now complete, examines the roles of civil society actors in advocating for greater accountability at the World Bank at three levels of decision-making: (1) the project level, (2) the policy level, and (3) the board governance level. The research finds... View Details

16 Oct 2007
First Look

First Look: October 16, 2007

that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining how firms respond when their... View Details

Keywords: Sean Silverthorne

02 Oct 2012
First Look

First Look: October 2

Publications Corporate Social Responsibility and Access to Finance Authors: Beiting Cheng, Ioannis Ioannou, and George Serafeim Publication: Strategic Management Journal (forthcoming) Abstract In this paper, we investigate whether superior View Details

Keywords: Sean Silverthorne

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

20 Apr 2012
Working Paper Summaries

Why Every Company Needs a CSR Strategy and How to Build It

Keywords: by Kash Rangan, Lisa A. Chase & Sohel Karim

September 2010
Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel

While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details

Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position

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