Publications

January 2017
Case

Danaher Corporation, 2007–2017

By: John R. Wells and Gabriel Ellsworth

On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation... View Details

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Ohio

March 2013
Teaching Note

Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV) (TN)

By: Ray A. Goldberg and Matthew Preble

In December 2012, Hans Jöhr, Nestlé's head of corporate agriculture, was preparing to meet with the company's board of directors to discuss its vision for the future related to sustainable agriculture. Nestlé's continued success depended on its ability to access the... View Details

Keywords: Sustainability; Sustainability Management; Agribusiness; Environmental Sustainability; Food; Nutrition; Agriculture and Agribusiness Industry

04 Oct 2011
Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage

25 Mar 2015
News

The Greening of Houston

which provides safety and environmental services and products to the energy industry, knew the city from his undergraduate days at Rice University. He moved back in 2010, and when he did, his mentor, L. E.... View Details

03 Feb 2015
First Look

First Look: February 3

innovative product could both radically disrupt the existing beef production and supply chain and provide an animal welfare and environmentally friendly View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

City of Dreams

Mawilmada’s roommate. “As a kid, I’d get a steady dose of, ‘You need to start thinking beyond yourself. There’s so much you can do in terms of impacting society.’ As a result, I actually did grow up thinking... View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction of Buildings; Construction of Buildings; Construction of Buildings

Web

Podcasts - Managing the Future of Work

Brynjolfsson on how AI is rewriting the rules of the economy The Stanford economist unpacks AI’s impact on work and productivity, its limitations, and wider implications. He also lays out what organizations... View Details

25 Jan 2022
Cold Call Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

Keywords: Re: Michael W. Toffel

09 Nov 2016
News

The Seeds of Learning

Adam Zmick (MBA 2011) is cofounder of Gardeneers, an environmental education organization based in Chicago, Illinois. In this interview, he explains the connections between learning about View Details

23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

Patagonia has been using 100% organic cotton in its products since 1996, it is now part of a pilot program to grow regenerative organic certified cotton and mango for its apparel and food. Patagonia has had... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

01 Jun 2015
News

The End of Cows?

Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with View Details

Keywords: Jason Feifer; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

today has a number of investors, including celebrities such as Gwyneth Paltrow and Rosario Dawson, and recently raised $27 million in Series A funding. Cann’s products are now available sold in 34 states in... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Harvard Business School Professor J. Gunnar Trumbull balks at the ubiquitous idea that the concentrated power of a few billionaires controls public policy and government regulation. Exaggeration of the View Details

Keywords: by Kim Girard

March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details