Publications

September 1999
Case

Taste of Frankenmuth, A: A Tourist Town in Michigan Thinks About Word-of-Mouth Referral

A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it. View Details

Keywords: Marketing Reference Programs; Michigan

2020
Book

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

By: Marco Iansiti and Karim R. Lakhani

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details

Keywords: Artificial Intelligence; Technological Innovation; Change; Competition; Strategy; Leadership; Business Processes; Organizational Change and Adaptation; AI and Machine Learning

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Video

The Impact of Scholarships

January 2002 (Revised February 2002)
Case

Valuing the AOL Time Warner Merger

By: Lynda M. Applegate, Rena Miller and John N Rei

On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from... View Details

Keywords: Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Valuation; Situation or Environment; Media and Broadcasting Industry; Entertainment and Recreation Industry

Shikhar Ghosh

Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

29 May 2019
News

A Study of More Than 250 Platforms Reveals Why Most Fail

September 2003 (Revised March 2004)
Compilation

Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)

By: Leslie A. Perlow

Provides data to enable students to analyze how software engineers spend their time. A rewritten version of an earlier case. View Details

Keywords: Product Development; Time Management; Work-Life Balance; Information Technology Industry

November 2001 (Revised November 2001)
Case

Royal Ahold NV: A Global Food Provider

By: Ray A. Goldberg and James M Beagle

Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details

Keywords: Business Strategy; Globalized Firms and Management; Partners and Partnerships; Food and Beverage Industry

2008
Book

Managing Your Boss

By: John J. Gabarro and John P. Kotter

Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details

Keywords: Communication; Decision Making; Information Management; Managerial Roles; Negotiation Tactics; Performance Productivity; Personal Development and Career; Relationships; Personal Characteristics

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16 Apr 2020
Video

AllSpice: Finalist in 2020 New Venture Competition Student Business Track

18 Mar 2015
News

Innovation and the Myth of the ‘Aha!’ Moment

October 2018 (Revised May 2019)
Case

Khan Academy 2018

By: William Sahlman and Nicole Tempest Keller

Founded in 2008, Khan Academy was a global educational nonprofit with a mission to provide a free, world-class education for anyone anywhere in the world. By 2018, the organization had expanded into numerous content areas, product areas, and geographic markets.... View Details

Keywords: Entrepreneur; Sustainability; Scaling; Social Entrepreneurship; Nonprofit Organizations; Strategy; Education; Entrepreneurship; Teaching; Education Industry; California

02 Apr 2016
News

How Middle Eastern States Consolidate Power

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada

September 1996 (Revised August 1999)
Case

Massachusetts Automobile Insurance 1999

By: Richard F. Meyer

The data and background are provided to enable students to determine what deductible insurance they wish to have in Massachusetts. View Details

Keywords: Decisions; Risk Management; Insurance Industry