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  • All HBS Web  (4,360)
    • People  (7)
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    • Research  (2,243)
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  • September 2014
  • Supplement

USAA in the Digital World

By: Rajiv Lal
This video supplement to case 515-016 ("USAA in the Digital World") is five short videos in one product. Each video is mentioned in the case. View Details
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Lal, Rajiv. "USAA in the Digital World." Harvard Business School Video Supplement 515-707, September 2014.
  • August 2020 (Revised October 2024)
  • Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
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Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
  • May–June 2025
  • Article

Balancing Digital Safety and Innovation

By: Tomomichi Amano and Tomomi Tanaka
Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
  • 07 Feb 2022
  • News

Digital Transformation: A New Roadmap for Success

  • 06 Dec 2021
  • News

Embracing Digital Transformation

Illustration by Stephanie Dalton Cowan Leaders today, in every sector and around the world, are grappling with the opportunities and challenges of digital innovation—from artificial intelligence to machine learning to data analytics and... View Details

    Economic Analysis of the Digital Economy

    As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on... View Details
    • 2014
    • Working Paper

    The Decoupling Effect of Digital Disruptors

    By: Thales S. Teixeira and Peter Jamieson
    While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details
    Keywords: Disruptive Innovation; Information Technology
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    Teixeira, Thales S., and Peter Jamieson. "The Decoupling Effect of Digital Disruptors." Harvard Business School Working Paper, No. 15-031, October 2014.
    • 21 Aug 2018
    • News

    The Business Shelf: Driving Digital Strategy

    • March 2016
    • Teaching Note

    Catalina in the Digital Age

    By: Uma R. Karmarkar and Robert J. Dolan
    "Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
    Keywords: Coupons; Information Technology; Customer Relationship Management; Consumer Behavior; Product Marketing; Retail Industry
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    Karmarkar, Uma R., and Robert J. Dolan. "Catalina in the Digital Age." Harvard Business School Teaching Note 516-086, March 2016.
    • May 2024
    • Case

    Pernod Ricard: Uncorking Digital Transformation

    By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney
    This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details
    Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe
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    Bojinov, Iavor, Edward McFowland III, François Candelon, Nikolina Jonsson, and Emer Moloney. "Pernod Ricard: Uncorking Digital Transformation." Harvard Business School Case 624-095, May 2024.
    • 2002
    • Chapter

    Digital Marketing Communication

    By: J. A. Deighton and Patrick Barwise
    Keywords: Marketing Communications; Digital Marketing; Internet and the Web
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    Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
    • September 2024
    • Case

    Navigating Digital Transformation at Carrefour

    By: Sunil Gupta and Emilie Billaud
    In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
    Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
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    Gupta, Sunil, and Emilie Billaud. "Navigating Digital Transformation at Carrefour." Harvard Business School Case 525-024, September 2024.
    • 17 Apr 2016
    • News

    Driving Digital Expansion

    Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details
    • 01 Jun 2014
    • News

    The Digital Deck

    staffed studio that allows participants to interact in real time with one another and with a faculty member, much as they would in a physical classroom. Up to 60 participants per session download software that provides a perspective view of the classroom on the... View Details
    Keywords: Julia Hanna
    • June 2022 (Revised October 2022)
    • Background Note

    Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World

    By: William R. Kerr, Daniel O'Connor, Paige Boehmcke and Will Ensor
    Increasing digitalization of grocery retail and quick commerce reveals insights about managing complex supply chains at scale and shifting revenue streams from product sales to data monetization. How are the roles of retailers changing? What happens if marginal cost... View Details
    Keywords: Grocery Delivery; Grocery; Digitalization; Fulfillment; Delivery; Supply Chain; Disruption; Food; Supply Chain Management; Market Design; Trends; Value Creation; Goods and Commodities; Customer Value and Value Chain; Digital Transformation; Retail Industry; Food and Beverage Industry; United States; China
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    Kerr, William R., Daniel O'Connor, Paige Boehmcke, and Will Ensor. "Digital Commerce and Delivery: Preparing Food and Retail Value Chains for a 50-50 World." Harvard Business School Background Note 822-108, June 2022. (Revised October 2022.)
    • Web

    Program Experience: Leading in the Digital Era

    Leading in the Digital Era participants discuss why they chose to attend the program, what aspects of the program they found most compelling, and how they plan to implement what they've learned at their organizations. View Details
    • October 2021
    • Article

    Can Self-Regulation Save Digital Platforms?

    By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
    This article explores some of the critical challenges facing self-regulation and the regulatory environment for digital platforms. We examine several historical examples of firms and industries that attempted self-regulation before the Internet. All dealt with similar... View Details
    Keywords: Self-regulation; Government Regulation; Digital Platforms; Governing Rules, Regulations, and Reforms
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    Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. "Can Self-Regulation Save Digital Platforms?" Industrial and Corporate Change 30, no. 5 (October 2021): 1259–1285.
    • 07 Apr 2015
    • News

    Digital Summit Explores the New Economy

    • Program

    Leading in the Digital Era

    Summary New digital technologies, data analytics, and new applications of artificial intelligence (AI) are rapidly changing the expectations of customers, employees, and other stakeholders. Though many of today's executives are neither... View Details
    • 2001
    • Case

    Canal Satélite Digital

    By: Marco Bertini and Jose Luis Nueno
    Citation
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    Bertini, Marco, and Jose Luis Nueno. "Canal Satélite Digital." 2001.
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