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  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

the world are trying to reinvent themselves for digital success. Indeed, few strategic problems are as hard as those confronting newspapers—declining print revenues, even greater declines in advertising revenue (mostly due to the loss of... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 24 Oct 2018
  • News

Going Digital Requires A Complete Overhaul Of The Business

  • January 2021
  • Case

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details
Keywords: Restructuring; Change; Leadership; Technology Industry
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  • 31 Jan 2022
  • Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

This is the first of our three-part "Leading in the Digital Era" series. Read parts two and three. "Got a driver’s license? Good! Now, step into this Formula 1 racecar." This was how one executive of a Latin American e-commerce company... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • July 2021
  • Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley
Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

on social media," he said. "Unfortunately that displaces millions (spent) in strategy that we in the agency world live on. When you democratize tools in this digital age, you don't have to spend millions to... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • February 2009 (Revised March 2009)
  • Case

Publicis Groupe 2009: Toward a Digital Transformation

By: Rosabeth M. Kanter and Matthew Bird
After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis Groupe, had created the fourth largest marketing and communications company in the world. His next major challenge was managing the firm's digital transformation. In December 2006, the... View Details
Keywords: Mergers and Acquisitions; Transformation; Financial Crisis; Globalized Firms and Management; Leading Change; Organizational Change and Adaptation; Expansion; Information Technology; Advertising Industry; Communications Industry
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  • February 2018
  • Teaching Note

Goldman Sachs' Digital Journey

By: Sunil Gupta
Teaching Note for HBS No. 518-039. View Details
Keywords: Finance; Technology; Digital Strategy; Digital Transformation
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  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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  • 02 Oct 2017
  • What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

Credit:  pixelfit SUMMING UP How Will Digital Currencies Be Regulated? Blockchain technology has a brighter future than most digital currencies in general and Bitcoin in particular, judging from responses to... View Details
Keywords: by James L. Heskett; Financial Services
  • December 1998 (Revised October 2007)
  • Case

Tele-Communications, Inc.: Accelerating Digital Deployment

By: Thomas R. Eisenmann
The top management team at Tele-Communications, Inc. (TCI), the largest U.S. cable company, conceived and implemented a dramatic operational turnaround and a radical new technology strategy over an 18-month period beginning in late 1996. View Details
Keywords: Technological Innovation; Value Creation; Operations; Information Management; Business Strategy; Information Technology Industry; Telecommunications Industry; United States
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  • March 2022
  • Teaching Note

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta
This teaching note provides guidance for instructors teaching “Digital Manufacturing at Amgen,” case no. 621-008. View Details
Keywords: Change; Change Management; Decision Making; Cost vs Benefits; Decisions; Information Technology; Analytics and Data Science; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Jobs and Positions; Knowledge; Leadership; Organizational Culture; Science; Strategy; Technology Adoption; Biotechnology Industry; Pharmaceutical Industry; United States; California; Puerto Rico; Rhode Island
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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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  • June 2022
  • Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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  • March 2020
  • Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta
In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States
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  • March–April 2025
  • Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel
Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
Keywords: Sales; Technology Adoption; Competitive Advantage
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    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • 30 Nov 2009
    • Research & Ideas

    Tracks of My Tears: Reconstructing Digital Music

    Many products in those sectors are sold in a bundled form, so bundling strategies have always been a key topic for media and entertainment firms. But I learned that the rise of digital channels is... View Details
    Keywords: by Sean Silverthorne; Music
    • Article

    Design Physical and Digital Spaces to Foster Inclusion

    By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips
    Often, strategies around making organizations more anti-racist focus on changing hearts and minds. Sometimes this isn’t enough, however, and can result in backlash or increased self-segregation among white employees. In these situations, leaders should consider using... View Details
    Keywords: Anti-racism; Inclusion; Work Environment; Organizational Culture; Diversity; Change Management
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    • August 2017 (Revised June 2018)
    • Case

    Enpara.com: Digital Bank at a Crossroad

    By: Sunil Gupta and Eren Kuzucu
    In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,... View Details
    Keywords: Innovation; Competition; Banks and Banking; Business Model; Product Launch; Competitive Strategy; Integration; Innovation and Invention; Decision Making; Strategy; Emerging Markets; Digital Transformation; Banking Industry; Turkey
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