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  • All HBS Web  (506)
    • News  (102)
    • Research  (327)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (181)

Show Results For

  • All HBS Web  (506)
    • News  (102)
    • Research  (327)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (181)
← Page 7 of 506 Results →
  • 21 Jun 2007
  • Working Paper Summaries

Merchant or Two-Sided Platform?

Keywords: by Andrei Hagiu; Technology
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting outside investment and luring new... View Details
Keywords: by Dina Gerdeman
  • May 2021 (Revised August 2021)
  • Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza
In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details
Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation
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Ascarza, Eva. "Melissa Wood Health: How to Win in the Creator Economy." Harvard Business School Case 521-086, May 2021. (Revised August 2021.)

    platform strategy: getting started; confronting powerful intermediaries

    Digital platforms are attractive businesses because they create significant value and network effects protect competitive advantage. But they face considerable start-up challenges. Indeed, every platform is empty at the outset. And most platforms require multiple types... View Details
    • 28 Oct 2019
    • Research & Ideas

    Brick-and-Mortar Stores Are Making a Comeback

    the more traditional, siloed approach. Avery: I would give the example of Glossier, which is a digitally native, direct-to-consumer cosmetics company. They have one permanent showroom in New York, but everything else that they’ve done,... View Details
    Keywords: by Jen McFarland Flint; Retail
    • March 2022
    • Case

    GrowSari (A): Design for the Last Mile Customer

    By: Brian Trelstad, Cam Carag and Michi Ferreol
    Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
    Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Philippines
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    Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
    • October 2021 (Revised September 2022)
    • Case

    GoPro: Becoming a Subscription Hero

    By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
    In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative... View Details
    Keywords: Subscription Model; Pricing; Lifestyle Brands; Value Proposition; Business Model; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; California
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    Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)

      Willy C. Shih

      Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

      Keywords: digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging
      • Research Summary

      Overview

      By: Kris Johnson Ferreira
      Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
      • July 2020
      • Case

      Driving Transformation at the Majid Al Futtaim Group

      By: Suraj Srinivasan and Esel Çekin
      The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details
      Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai
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      Srinivasan, Suraj, and Esel Çekin. "Driving Transformation at the Majid Al Futtaim Group." Harvard Business School Case 121-002, July 2020.
      • August 2013 (Revised July 2025)
      • Case

      Amazon in 2025

      By: Sunil Gupta and Margaret L. Rodriguez
      Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
      Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Retail Industry
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      Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2025." Harvard Business School Case 514-025, August 2013. (Revised July 2025.)
      • February 2025
      • Case

      Doing Business in Manila, Philippines

      By: Jill Avery, Harold Zhu and Billy Chan
      This case explores the opportunities and challenges of doing business in the Philippines, focusing on its economic transformation from "the sick man of Asia" to a rising force in Southeast Asia in the decades leading up to 2024. It examines key obstacles like... View Details
      Keywords: Business History; Competitive Strategy; Emerging Markets; Globalization; Logistics; Climate Change; Environmental Sustainability; Transformation; Fashion Industry; Asia; Philippines
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      Avery, Jill, Harold Zhu, and Billy Chan. "Doing Business in Manila, Philippines." Harvard Business School Case 525-048, February 2025.
      • May 2023
      • Teaching Note

      Away: Scaling a DTC Travel Brand

      By: Joseph B. Fuller and Jill Avery
      Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
      Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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      Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
      • March 2022
      • Supplement

      GrowSari (B)

      By: Brian Trelstad, Cam Carag and Michi Ferreol
      Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
      Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Philippines
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      Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (B)." Harvard Business School Supplement 322-037, March 2022.
      • June 2012 (Revised November 2012)
      • Case

      The Rise of Circuit City Stores, Inc.

      By: John R. Wells and Galen Danskin
      In fiscal 2000, Circuit City was at the top of its game. The world's leading consumer electronics retailer had delivered record sales and profits for the first year of the new millennium. It was a fitting moment for Richard Sharpe, the CEO of the last 14 years, to step... View Details
      Keywords: Change Management; Strategic Planning; Competition; Retail Industry; Retail Industry; Retail Industry; North America
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      Wells, John R., and Galen Danskin. "The Rise of Circuit City Stores, Inc. ." Harvard Business School Case 713-401, June 2012. (Revised November 2012.)
      • October 2022 (Revised December 2022)
      • Case

      Reimagining Enel: Enabling Sustainable Progress

      By: Michael L. Tushman and Kerry Herman
      CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
      Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
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      Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing
        • November 2019 (Revised April 2020)
        • Case

        Purple Innovation, Inc.: The Online to Offline Marketing Challenge

        By: Elie Ofek and Nakisha Williams
        This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
        Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Retail Industry; Retail Industry
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        Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
        • 09 Dec 2015
        • Research Event

        When Hosts Attack: The Competitive Threat of Online Platforms

        In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
        Keywords: by Carmen Nobel; Retail; Retail; Retail
        • Research Summary

        Research Questions

        By: Anita Elberse

        One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

        I focus on three sub-questions:

        1. How can managers in creative industries effectively manage products and product... View Details
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