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  • All HBS Web  (617)
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  • 09 Feb 2016
  • First Look

February 9, 2016

and identity change interacted. We find instances in which urgent focus on design change consumed top management attention and crowded out identity change; in which experimentation in design made it premature to develop a new identity;... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to stores and waits for customers to... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to... View Details
Keywords: Sean Silverthorne
  • September 2001 (Revised January 2003)
  • Case

Bunge Limited

A global agribusiness company based in Brazil must develop a new strategy for worldwide operations. View Details
Keywords: Operations; Global Strategy; Agribusiness; Agriculture and Agribusiness Industry; Brazil
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West, Jonathan. "Bunge Limited." Harvard Business School Case 602-073, September 2001. (Revised January 2003.)
  • November 1997
  • Case

Case Corporation

By: Ray A. Goldberg and Tom Clay
A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details
Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Tom Clay. "Case Corporation." Harvard Business School Case 598-046, November 1997.
  • December 2004 (Revised February 2005)
  • Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain; United States; Italy
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Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)
  • May 2023 (Revised November 2023)
  • Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald's in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
  • December 2019 (Revised March 2020)
  • Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
  • December 1999 (Revised June 2000)
  • Case

Smithfield Foods, Inc.

By: Ray A. Goldberg, Carin-Isabel Knoop and David Lane
Smithfield has become the number-one pork producer and processor in the world--given all the changes in the global agribusiness industry. How does the company develop its future strategy? A rewritten version of an earlier case. View Details
Keywords: Economy; Globalized Economies and Regions; Agribusiness; Globalization; Organizational Change and Adaptation; Strategic Planning; Agriculture and Agribusiness Industry
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Goldberg, Ray A., Carin-Isabel Knoop, and David Lane. "Smithfield Foods, Inc." Harvard Business School Case 900-015, December 1999. (Revised June 2000.)
  • November 2002 (Revised June 2003)
  • Case

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle
Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details
Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., James Weber, and James M Beagle. "Monsanto: Leadership in a New Environment." Harvard Business School Case 903-419, November 2002. (Revised June 2003.)
  • December 2012
  • Case

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details
Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California
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Bell, David E., Jose B. Alvarez, Mary Shelman, and Michael Norris. "Ocean Mist Farms." Harvard Business School Case 513-027, December 2012.
  • July 2012 (Revised July 2012)
  • Case

The Madera Ranch and Water Bank

By: Andre F. Perold and Geoffrey Bernstein
The protagonist is trying to decide whether to purchase and develop an aquifer lying beneath rural land near Fresno, California. The project could fill a void for local farmers as well as surrounding municipalities and a variety of other customers throughout... View Details
Keywords: Investment; Assets; Decision Making; Agriculture and Agribusiness Industry; California
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Perold, Andre F., and Geoffrey Bernstein. "The Madera Ranch and Water Bank." Harvard Business School Case 213-003, July 2012. (Revised July 2012.)
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are now used in nearly every agricultural field operation and in... View Details
Keywords: Dina Gerdeman
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

answer it, they looked not to high-tech modern prizes but to a comparatively unglamorous series of awards sponsored by the Royal Agricultural Society of England (RASE) back in the nineteenth century. For decades, explains Lerner, the RASE... View Details
Keywords: by Michael Blanding
  • November 2002 (Revised March 2006)
  • Case

Global Conservation Trust, The: A Foundation for Food Security

By: Ray A. Goldberg and Carin-Isabel Knoop
Biodiversity is being lost due to the delegation of the ability to store and maintain various types of plants to governments and foundations with no or little financial base. How does one develop the resources to maintain plant diversity for the future benefit of... View Details
Keywords: Food; Safety; Plant-Based Agribusiness; Nonprofit Organizations; Welfare; Finance; Environmental Sustainability; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Carin-Isabel Knoop. "Global Conservation Trust, The: A Foundation for Food Security." Harvard Business School Case 903-418, November 2002. (Revised March 2006.)
  • Research Summary

Overview

Dr. Crawford conducts research on innovation in the energy industry, with a special focus on emerging business models. She is developing several cases for the EC course, "21st Century Energy," that specifically examine innovations at the interface of IT and Energy — ... View Details
Keywords: Electricity; Prosumer; Smart Grid; Blockchain; Microgrid; Electric Vehicles; Batteries; Energy Storage; Ride-sharing; Smart Cities; Smart Buildings; Smart Meters; Demand Response; "GMOs,"; Corporate Accountability; Responsibilities To Society; Environmental And Social Sustainability; Leadership & Corporate Accountability; Competitive Strategy; Innovation Strategy; Disruptive Innovation; Research and Development; Leadership; Environmental Sustainability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe; Asia; United States
  • December 2014 (Revised February 2017)
  • Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman
Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details
Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States
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Alvarez, Jose B., and Mary Shelman. "Simplot Plant Sciences: Designing a Better Potato." Harvard Business School Case 515-042, December 2014. (Revised February 2017.)
  • November 2010 (Revised February 2013)
  • Case

Cresud S.A., Farmer or Real Estate Developer?

By: Ray Goldberg, Arthur I Segel, Gustavo Herrero and Andrew Terris
Alejandro Elsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop, or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing the land will further expose... View Details
Keywords: Agribusiness; Investment; Investment Portfolio; Risk Management; Ownership Stake; Property; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Argentina
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Goldberg, Ray, Arthur I Segel, Gustavo Herrero, and Andrew Terris. "Cresud S.A., Farmer or Real Estate Developer?" Harvard Business School Case 211-011, November 2010. (Revised February 2013.)
  • 21 Feb 2007
  • Op-Ed

What a U.N. Partnership with Big Business Could Accomplish

territories. The prospect of Chevron Texaco's multimillion dollar investment in Kazakhstan, for example, is threatened by poverty in that country's rural areas. A World Development Corporation project to rehabilitate View Details
Keywords: by George C. Lodge & Craig Wilson
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