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  • All HBS Web  (2,726)
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    • News  (615)
    • Research  (1,440)
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  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

balance internal resources. On the one hand, they need to focus some of their people on continually improving and growing the core business. On the other hand, they must free others to break all the rules in the name of growth and... View Details
Keywords: by Paul Michelman
  • January 2018
  • Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; "Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
  • January 2013
  • Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
  • August 2017 (Revised September 2022)
  • Case

Fuyao Glass America: Sourcing Decision

By: Willy Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced... View Details
Keywords: Supply Chains; Globalization Of Supply Chain; Manufacturing Footprint; Manufacturing; Manufacturing Strategy; Global Strategy; Supply Chain; Globalization; Supply Chain Management; Production; Logistics; Strategy; Auto Industry; Manufacturing Industry; United States; China
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Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Case 618-007, August 2017. (Revised September 2022.)
  • September 2010 (Revised February 2011)
  • Case

Red Lobster

By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details
Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry
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Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
  • February 2007 (Revised February 2007)
  • Module Note

The International Financial Architecture

By: Rawi E. Abdelal
The International Financial Architecture is one of the core modules of Managing International Trade and Investment, an elective course at Harvard Business School. Provides instructors with an overview of the module, the cases and readings, and the teaching notes. View Details
Keywords: International Finance
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Abdelal, Rawi E. "The International Financial Architecture." Harvard Business School Module Note 707-035, February 2007. (Revised February 2007.)
  • February 1993 (Revised June 1993)
  • Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell
Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details
Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh
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Heskett, James L., and Roger H. Hallowell. "Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh." Harvard Business School Case 693-087, February 1993. (Revised June 1993.)
  • April 1999
  • Case

Inktomi: Scaling the Internet

By: Marco Iansiti, Myra M. Hart and Richard Bergin
Presents the early months of Inktomi, a company that invented the world's first truly scalable architecture for the Internet. This core technology provides a platform for a variety of innovative applications. The company must decide the direction it wants to take. View Details
Keywords: Technological Innovation; Leadership; Corporate Strategy; Internet
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Iansiti, Marco, Myra M. Hart, and Richard Bergin. "Inktomi: Scaling the Internet." Harvard Business School Case 699-156, April 1999.
  • April 2001 (Revised August 2001)
  • Case

Strategic Planning at Sun Life

Describes the firm's strategic planning activities and focuses on the challenge of developing processes that enable the firm to improve the core business as well as processes that foster the creation of promising new business opportunities. View Details
Keywords: Strategic Planning
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Roberto, Michael. "Strategic Planning at Sun Life." Harvard Business School Case 301-084, April 2001. (Revised August 2001.)
  • 05 Jul 2006
  • Working Paper Summaries

Creating the Office of Strategy Management

Keywords: by Robert S. Kaplan & David P. Norton
  • March 2023
  • Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States
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Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
  • May 2024
  • Case

Net Protections (A)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details
Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan
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Casadesus-Masanell, Ramon, Nobuo Sato, and Akiko Kanno. "Net Protections (A)." Harvard Business School Case 724-395, May 2024.
  • 18 Sep 2007
  • Panel Discussion

The Competitive Challenge For America in the 21st Century

By: Michael E. Porter
Sponsored by the U.S. Department of Commerce, The National Summit on American Competitiveness convened leaders of business, government, academia and the research community to address the core components of U.S. competitiveness. Michael Porter participated on the panel... View Details
Keywords: Economics; United States
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Porter, Michael E. "The Competitive Challenge For America in the 21st Century." National Summit on American Competitiveness, U.S. Dept. of Commerce, Washington, DC, September 18, 2007.
  • June 2020
  • Case

MOD Pizza: A Winning Recipe? (Abridged)

By: Boris Groysberg, John D. Vaughan and Matthew Preble
This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Service Industry; Food and Beverage Industry; United States
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Groysberg, Boris, John D. Vaughan, and Matthew Preble. "MOD Pizza: A Winning Recipe? (Abridged)." Harvard Business School Case 420-118, June 2020.
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
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Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
  • June 2014
  • Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
  • December 2011
  • Exercise

What We Carry: Success, Failure, and Happiness in Family Systems

By: Timothy Butler
The purpose of this exercise is to enable participants to identify essential career and life themes. The core task of the exercise is to extract themes, images, metaphors and "dynamic tensions" from a list of exciting careers that have been selected from a larger... View Details
Keywords: Family and Family Relationships; Success; Failure; Happiness
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Butler, Timothy. "What We Carry: Success, Failure, and Happiness in Family Systems." Harvard Business School Exercise 812-026, December 2011.
  • 2012
  • Teaching Note

UFIDA (F) (TN)

By: F. Warren McFarlan, Donghong Li and Guo Jia
As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and... View Details
Keywords: China; Strategy; China
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McFarlan, F. Warren, Donghong Li, and Guo Jia. "UFIDA (F) (TN)." Tsinghua University Teaching Note, 2012.
  • April 2014
  • Supplement

Managing Change at Axis Bank (B)

By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details
Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India
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Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (B)." Harvard Business School Supplement 114-083, April 2014.
  • October 2011
  • Case

Raleigh & Rosse: Measures to Motivate Exceptional Service

By: Robert Simons and Michael Mahoney
In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of... View Details
Keywords: Control Systems; Performance Measurement; Goal Setting; Compensation; Incentives; Motivation; Sales Compensation; Motivation and Incentives; Goals and Objectives; Growth Management; Lawsuits and Litigation; Organizational Culture; Management Systems; Customer Focus and Relationships; Employees; Performance Evaluation; Compensation and Benefits; Retail Industry; United States
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Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
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