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    • News  (615)
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  • June 2015 (Revised April 2018)
  • Case

WeChat: A Global Platform?

By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
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Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
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Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
  • 2011
  • Working Paper

Embracing Paradox

By: Michael Tushman, Wendy K. Smith and Andy Binns
Trying to resolve the paradox between innovation and the core business only weakens the CEO and dooms the company. Exceptional leaders embrace tensions associated with exploiting prior strategies even as they explore into the future. View Details
Keywords: Cash Flow; Innovation Strategy; Leadership; Management Teams; Resource Allocation; Conflict of Interests; Business Strategy
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Tushman, Michael, Wendy K. Smith, and Andy Binns. "Embracing Paradox." Harvard Business School Working Paper, No. 11-110, April 2011.
  • March 2000 (Revised July 2000)
  • Background Note

Power to Persuade, The

Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance. View Details
Keywords: Management Skills; Power and Influence
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Watkins, Michael D. "Power to Persuade, The." Harvard Business School Background Note 800-323, March 2000. (Revised July 2000.)
  • August 2015 (Revised March 2017)
  • Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe
In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
  • Teaching Interest

The Startup Toolkit

This SIP is an abridged version of Startup Bootcamp and is for students who want to develop the skills they need to understand their customer pain points, jobs to be done and a cursory exploration of the core elements of getting a startup off the ground. View Details
  • 2012
  • Case

UFIDA (F)

By: F. Warren McFarlan, Donghong Li and Guo Jia
As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the... View Details
Keywords: China; Strategy; China
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McFarlan, F. Warren, Donghong Li, and Guo Jia. "UFIDA (F)." Tsinghua University Case, 2012.
  • October 2011
  • Case

Raleigh & Rosse: Measures to Motivate Exceptional Service

By: Robert Simons and Michael Mahoney
In January 2010, U.S. luxury goods retailer Raleigh & Rosse is being sued by its employees for encouraging "off the clock" hours. At the center of the class action lawsuit is the famous Raleigh & Rosse performance measurement system previously thought to be the core of... View Details
Keywords: Control Systems; Performance Measurement; Goal Setting; Compensation; Incentives; Motivation; Sales Compensation; Motivation and Incentives; Goals and Objectives; Growth Management; Lawsuits and Litigation; Organizational Culture; Management Systems; Customer Focus and Relationships; Employees; Performance Evaluation; Compensation and Benefits; Retail Industry; United States
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Simons, Robert, and Michael Mahoney. "Raleigh & Rosse: Measures to Motivate Exceptional Service." Harvard Business School Brief Case 114-353, October 2011.
  • April 3, 2016
  • Guest Column

The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion

By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer... View Details
Keywords: Leadership & Corporate Accountability; Non-market Strategy; Corporate Social Responsibility; Politics; Political Influence; Political Strategy; Political Risk; Equity; Gender; Climate Change; Communication Strategy; Law; Leadership; Brands and Branding; Media; Problems and Challenges; Civil Society or Community; Social Issues; Public Opinion; United States; Georgia (state, US); North Carolina; Indiana; Indianapolis
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Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
  • 18 Sep 2007
  • Panel Discussion

The Competitive Challenge For America in the 21st Century

By: Michael E. Porter
Sponsored by the U.S. Department of Commerce, The National Summit on American Competitiveness convened leaders of business, government, academia and the research community to address the core components of U.S. competitiveness. Michael Porter participated on the panel... View Details
Keywords: Economics; United States
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Porter, Michael E. "The Competitive Challenge For America in the 21st Century." National Summit on American Competitiveness, U.S. Dept. of Commerce, Washington, DC, September 18, 2007.
  • February 2017 (Revised November 2021)
  • Case

Digitalization at Siemens

By: David J. Collis and Tonia Junker
The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry
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Collis, David J., and Tonia Junker. "Digitalization at Siemens." Harvard Business School Case 717-428, February 2017. (Revised November 2021.)
  • January 2014
  • Case

Boeing 787 Manufacturing Footprint

By: Willy Shih
This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details
Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States
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Shih, Willy. "Boeing 787 Manufacturing Footprint." Harvard Business School Case 614-049, January 2014.
  • September 1991 (Revised January 1998)
  • Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss
One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details
Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills
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Leonard-Barton, Dorothy, and Gil Preuss. "Chaparral Steel: Rapid Product and Process Development." Harvard Business School Case 692-018, September 1991. (Revised January 1998.)
  • October 1997 (Revised April 2002)
  • Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States
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Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)
  • January 2010 (Revised August 2012)
  • Supplement

Hospital for Special Surgery (B): Continuing Challenges of Growth

By: Regina E. Herzlinger and Laura Low Ah Kee
After its successful new U.K. venture, the Hospital for Special Surgery wants to do more of the same, without decimating its core New York City facility. The case provides considerable details about the different options it is exploring. View Details
Keywords: Growth Management; Health Industry; United Kingdom
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Herzlinger, Regina E., and Laura Low Ah Kee. "Hospital for Special Surgery (B): Continuing Challenges of Growth." Harvard Business School Supplement 310-077, January 2010. (Revised August 2012.)
  • January 2023 (Revised January 2024)
  • Case

Digital Transformation at Tata Steel

By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details
Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India
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Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
  • July 2011 (Revised April 2012)
  • Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
  • December 2016
  • Background Note

Reaching Beyond Your Organization: Empowering Innovation

By: William R. Kerr
Forward-thinking established companies utilize new routes for external innovation with start-ups and crowds. The reading reviews strategic partnerships, strategic investments, strategic acquisitions, and crowd-based collaborations. Case examples include Google, SK... View Details
Keywords: Innovation; Corporate Innovation; Collaboration; Partnerships; Innovation and Invention; Collaborative Innovation and Invention; Innovation Strategy
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Kerr, William R. "Reaching Beyond Your Organization: Empowering Innovation." Harvard Business School Background Note 817-044, December 2016.
  • Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
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Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).
  • 2011
  • Book

Managing Knowledge Assets, Creativity and Innovation

By: Dorothy A. Leonard
This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details
Keywords: Knowledge Management; Innovation and Invention
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Leonard, Dorothy A. Managing Knowledge Assets, Creativity and Innovation. World Scientific Publishing, 2011.
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