Publications

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January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She... View Details

Teaching Interest

Big Data Analytics and Machine Learning

Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools.
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Keywords: Big Data; Machine Learning; Analytics

2006
Article

Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

By: Rohit Daniel Wadhwani and Geoffrey Jones

This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details

Keywords: History; Research; Entrepreneurship

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June 2001 (Revised December 2006)
Case

Role of Capital Market Intermediaries in the Dot-Com Crash of 2000, The

By: Krishna G. Palepu and Gillian D Elcock

Set in the context of the rise and fall of the Internet stocks in the United States. View Details

Keywords: Stocks; Price Bubble; Capital Markets; Investment Banking; Information Technology Industry; Financial Services Industry; United States

March 1968 (Revised July 2010)
Case

Basic Industries

By: Joseph L. Bower and John W. Rosenblum

Policy problems, mainly organizational issues, face a young middle manager in the context of capital budgeting in a highly technological conglomerate firm with high market uncertainty. View Details

Keywords: Business Conglomerates; Capital Budgeting; Policy; Managerial Roles; Risk and Uncertainty

20 Feb 2014
HBS Seminar

Rebecca Henderson, Harvard Business School

2021
Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen

The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details

Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States

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August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Food and Beverage Industry

December 2008 (Revised June 2010)
Background Note

Political and Economic History of the People's Republic of China: An Annotated Timeline

By: Regina M. Abrami, William C. Kirby, Elisabeth Koll and F. Warren McFarlan

Brief political, economic, and social timeline of China from 1949 to present to give context on and provide overview of modern Chinese history. View Details

Keywords: Economics; Government and Politics; History; Society; China

October 1992 (Revised September 1993)
Case

L.L. Bean, Inc.: Item Forecasting and Inventory Management

By: Arthur Schleifer Jr.

L.L. Bean must make stocking decisions on thousands of items sold through its catalogs. In many cases, orders must be placed with vendors twelve or more weeks before a catalog lands on a customer's doorstep, and commitments cannot be changed thereafter. As a result,... View Details

Keywords: Forecasting and Prediction; Risk Management; Cost Management; Risk and Uncertainty; Demand and Consumers; Order Taking and Fulfillment; Retail Industry; United States

December 2011 (Revised January 2015)
Background Note

The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go

Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details

Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship

August 2000
Case

Mannesmann AG

By: Jay W. Lorsch and Katharina Pick

Explores the functioning of a German supervisory board in the context of a takeover bid made by a British company. View Details

Keywords: Corporate Governance; Mergers and Acquisitions; Governing and Advisory Boards; Cross-Cultural and Cross-Border Issues; Germany; United Kingdom

December 2011 (Revised May 2014)
Background Note

Col. Joshua Chamberlain: Background to a Challenging Negotiation from the Civil War

By: James K. Sebenius

This note provides historical context and background for a challenging negotiation by Col. Joshua Chamberlain of the 20th Maine Regiment of the Union Army during the U.S. Civil War. View Details

Keywords: History; Negotiation; United States

June 1995
Case

Strategic Countermoves: Coca-Cola vs. Pepsi

Describes strategic acquisitions by Coca-Cola and Pepsi-Cola in the late 1980s. The context allows students to evaluate the implications of the mergers for the competitiveness of the industry. View Details

Keywords: Competition; Mergers and Acquisitions; Manufacturing Industry; Food and Beverage Industry

March 1999 (Revised October 2009)
Background Note

Deferred Compensation

By: Henry B. Reiling and Mark Pollard

Briefly discusses two of the major tax doctrines--constructive receipt and economic benefits--which govern the structure of deferred compensation contracts. Some business context is provided and some implications are noted. View Details

Keywords: Stock Options; Taxation; Compensation and Benefits; Business and Government Relations; Public Administration Industry