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Show Results For
- All HBS Web
(6,552)
- People (20)
- News (1,260)
- Research (4,384)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,185)
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
Because consumers gravitate to merchandise labeled as “updated,” even if the items are not necessarily improved, according to the results. "Once something says ‘revised’ on it, it makes you suspend critical judgment." “After showing... View Details
- 06 Dec 2020
- Working Paper Summaries
'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- 2022
- Working Paper
Consumer Reviews and Regulation: Evidence from NYC Restaurants
By: Chiara Farronato and Georgios Zervas
We investigate the informativeness of hygiene signals in online reviews, and their effect on consumer choice and restaurant hygiene. We first extract signals of hygiene from Yelp. Among all dimensions that regulators monitor through mandated restaurant inspections, we... View Details
Keywords: Restaurants; Reviews; Hygiene; Yelp; Regulation; Food; Governing Rules, Regulations, and Reforms; Consumer Behavior
Farronato, Chiara, and Georgios Zervas. "Consumer Reviews and Regulation: Evidence from NYC Restaurants." NBER Working Paper Series, No. 29715, February 2022.
- 20 May 2008
- News
Thinking Deeply About Consumers
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- September 2009
- Supplement
Consumer Lending in Japan: Citi CFJ (B)
By: J. Gunnar Trumbull and Akiko Kanno
As the regulatory environment for consumer lending evolves, CFJ has to decide how to respond. View Details
Keywords: Personal Finance; Governing Rules, Regulations, and Reforms; Risk Management; Business and Government Relations; Banking Industry; Japan
Trumbull, J. Gunnar, and Akiko Kanno. "Consumer Lending in Japan: Citi CFJ (B)." Harvard Business School Supplement 710-018, September 2009.
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- March 2000
- Article
Consumer Researchers: Take a Hike!
By: Gerald Zaltman
Keywords: Research
Zaltman, Gerald. "Consumer Researchers: Take a Hike!" Journal of Consumer Research 26, no. 4 (March 2000): 423–428.
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
- March 2002 (Revised July 2002)
- Case
TiVo in 2002: Consumer Behavior
Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
Wathieu, Luc R., and Michael A. Zoglio. "TiVo in 2002: Consumer Behavior." Harvard Business School Case 502-062, March 2002. (Revised July 2002.)
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school to offer a course in View Details
- 27 Jan 2011
- Working Paper Summaries
A Brief Postwar History of US Consumer Finance
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- 2010
- Working Paper
A Brief Postwar History of U.S. Consumer Finance
By: Andrea Ryan, Gunnar Trumbull and Peter Tufano
This article describes the consumer finance sector in the US since World War II. We first define the sector in terms of the functions delivered by firms (payments, savings/investing, borrowing, managing risk, and providing advice.) We provide time series evidence on... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Mortgages; Personal Finance; Business History; Innovation and Invention; Risk and Uncertainty; Financial Services Industry; United States
Ryan, Andrea, Gunnar Trumbull, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Harvard Business School Working Paper, No. 11-058, December 2010.
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where the most valued meanings for... View Details
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- September 1985
- Background Note
Evolution of Consumer Financial Products
By: Dwight B. Crane
Crane, Dwight B. "Evolution of Consumer Financial Products." Harvard Business School Background Note 286-016, September 1985.