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- Faculty Publications (63)
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- All HBS Web (264)
- Faculty Publications (63)
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
computer-based recommendation technology to help consumers make decisions. Yeomans' findings shed light on the hurdles that AI technology will need to overcome to win over wary consumers. The team enlisted 75 pairs of people, including... View Details
Keywords: by Dina Gerdeman
- Web
Research - Behavioral Finance & Financial Stability
Amir Kermani & Kaveh Majlesi JULY 2020 What is the causal impact of changes in stock market wealth on households’ consumption? Using Swedish data on households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to View Details
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
performed in the lab, Luca extrapolates the findings to apply to consumers (receivers), who want to know the true quality of a product, while sellers (senders) hide it from them. "Customers were not inferring the worst, and sellers... View Details
Keywords: by Michael Blanding
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
explores choices we make as consumers of products and services, many of which she has observed in her numerous experiments. Her definition of choice is "the ability to exercise control over ourselves and our environment. In order to... View Details
Keywords: by Jim Heskett
- 28 Feb 2012
- First Look
First Look: Feb. 28
political and economic elite help explain the low achievement levels of these four countries and the incredible amount of heterogeneity within each of them. Download the paper: http://www.nber.org/papers/w17852 Expertise Dissensus: A Multi-level Model of Teams'... View Details
Keywords: Sean Silverthorne
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on space vacations after the initial enthusiasm... View Details
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than global casinos operating with... View Details
- 30 Aug 2011
- First Look
First Look: August 30
PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage View Details
Keywords: Sean Silverthorne
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
is structured around “Design Thinking” and teachings based off IDEO - deep customer observations, brainstorming, prototyping and testing. You are given multiple opportunities to put the consumer first through in-depth interviews and data... View Details
- 01 Mar 2014
- News
Generation Next
to bring it back to India," says classmate Farah Nathani-Menzies, who now works as a consultant for Godrej Consumer Products. "There was no doubt that she was going back to India, and that she was going back to Godrej." Her first board... View Details
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and... View Details
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
Keywords: by Michael C. Jensen
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
the detriment of product quality. Indeed, previous research has shown that consumers viewed nonprofits as warm but incompetent, whereas for-profits were viewed as cold but competent. The results showed that participants' View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
perception for different consumer groups. These elements must be agreed upon, however tacitly, between company and consumer. "There are ways to make the dovetails join," concluded Schroiff.... View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
Summing Up Let's hear it for deregulation, at least its long-term effects. It's well worth the short-term disruptions and consumer confusion. That's the near-unanimous judgement of those of you responding to my recent piece on the... View Details
Keywords: by James Heskett
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
government are at their lowest ever," says Buell. "There is a danger that that disgust can lead to disengagement. Showing the ways in which government materially affects people's lives through its actions has the potential to improve View Details
Keywords: by Michael Blanding
- Profile
Juan Camargo
save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a... View Details
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
- 2025
- Working Paper
A Preference for Revision Absent Improvement
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
People regularly encounter revised stimuli (e.g., revised versions of products, new editions of
books, tweaked recipes, and technological updates). In principle, a world of constant revision
should benefit people by affording them the most up-to-date offerings. In... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "A Preference for Revision Absent Improvement." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised April 2025.)