Publications
Publications
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(1,325)
- Faculty Publications (496)
- April 2010 (Revised July 2014)
- Case
Apple Inc. in 2010
By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
- February 2010 (Revised September 2013)
- Teaching Note
Yahoo! in China (A) and (B)
By: Sandra J. Sucher and Daniel Baer
Teaching Note for [609051]. View Details
- February 2010
- Case
Revitalizing Dell
By: Jan W. Rivkin
Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model... View Details
- 2010
- Working Paper
When Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge
This paper describes how entrepreneurial firms can use superior architectural knowledge to open up a technical system to gain strategic advantage. The strategy involves, first, identifying "bottlenecks" in the existing system, and then creating a new open architecture... View Details
- January 2010 (Revised March 2010)
- Case
Transforming ASUSTeK: Breaking from the Past
By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041]. View Details
- 2010
- Article
Competing against Online Sharing
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. View Details
- October 2009
- Simulation
Strategy Simulation: Competitive Dynamics and Wintel
In this online simulation students study the dynamics of cooperation and competition between two markedly different businesses that both rely on the flow of PC sales. Playing the role of Microsoft or Intel, students determine product release schedules and pricing, as... View Details
- September 2009
- Teaching Note
IBM in the 21st Century: The Coming of the Globally Integrated Enterprise (TN)
By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [308105]. View Details
- September 2009 (Revised December 2011)
- Teaching Note
IBM Values and Corporate Citizenship (TN)
By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [308106]. View Details
- July 2009 (Revised June 2016)
- Teaching Note
Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) & (B)
By: Tsedal Neeley
Teaching Note for [409003]. View Details
- July 2009
- Teaching Note
Microsoft's Search (TN)
By: Jan W. Rivkin and Eric J. Van den Steen
Teaching Note for [709461]. View Details
- 2009
- Simulation
Finance Simulation: M&A in Wine Country: No. 3289.
By: Timothy A. Luehrman and W. Carl Kester
In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation... View Details
- February 2009
- Case
HP: The Computer is Personal Again
By: Rajiv Lal and Cathy Ross
In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
- January 2009
- Teaching Note
HCL Technologies (A) (TN)
By: Tarun Khanna and Linda A. Hill
Teaching Note for [408004]. View Details
- December 2008 (Revised January 2009)
- Teaching Note
IBM's Decade of Transformation Series (TN)
Teaching Note for [805130] and [807030]. View Details
- December 2008 (Revised April 2010)
- Case
Proteus Biomedical: Making Pigs Fly
By: Richard G. Hamermesh, Lauren Barley and Ginger Graham
Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is... View Details
- November 2008 (Revised June 2009)
- Case
Sole-Sourcing the Intel 386: A Company and Industry Transformed
By: Richard S. Tedlow and David Ruben
Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry. View Details
- November 2008 (Revised January 2013)
- Supplement
ASUSTeK Computer Inc. Eee PC (B)
By: Willy Shih and Howard H. Yu
Provides an update to the 609-011 (A) case. View Details