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      • February 2012 (Revised June 2012)
      • Case

      Rospil.info

      By: Paul Healy, Karthik Ramanna and Matthew Shaffer
      What should business leaders do about corruption? In December 2011, four HBS alumni met to debate how to engage the unprecedented protests against Vladimir Putin's corrupt government, which had erupted in Russia in response to alleged fraud in the recent parliamentary... View Details
      Keywords: Leadership; Crime and Corruption; Government and Politics; Social and Collaborative Networks; Blogs; Information Industry; Russia
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      Healy, Paul, Karthik Ramanna, and Matthew Shaffer. "Rospil.info." Harvard Business School Case 112-033, February 2012. (Revised June 2012.)
      • January – February 2012
      • Article

      How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

      By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
      Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
      Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
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      Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
      • December 2011 (Revised May 2015)
      • Case

      Aviva Investors

      By: George Serafeim
      The Aviva Investors case describes the challenge of integrating sustainability considerations into the strategy and business practices of companies and into the decision making process of the investment community. Steve Waygood, Chief Responsible Investment Officer at... View Details
      Keywords: Investing; Investment Management; Shareholder Activism; Disclosure; Stock Exchanges; Sustainability; Sustainable Development; Sustainability Reporting; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Activism; Investment; Management; Business and Shareholder Relations; Environmental Sustainability; United Kingdom
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      Serafeim, George, Robert G. Eccles, and Kyle Armbrester. "Aviva Investors." Harvard Business School Case 112-047, December 2011. (Revised May 2015.)
      • November 2011
      • Case

      Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry

      By: Michael Beer and Ingrid Vargas
      In 2011, Celeritas is a leading data communications company in the crowded, highly competitive, and ever-evolving enterprise-network optimization market. Having experienced rapid growth since its founding in 2003, Celeritas has recently seen sales decline and has begun... View Details
      Keywords: Technology; Morale; Conflict; Organizational Change; Team Building; Organizational Change and Adaptation; Information Technology; Leadership; Communication; Groups and Teams; Attitudes; Conflict and Resolution; Communications Industry; Communications Industry
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      Beer, Michael, and Ingrid Vargas. "Celeritas, Inc.: Leadership Challenges in a Fast-Growth Industry." Harvard Business School Brief Case 114-360, November 2011.
      • May 2011 (Revised January 2013)
      • Case

      Nike Football: World Cup 2010 South Africa

      By: Elie Ofek and Ryan Johnson
      Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
      Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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      Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • 2010
      • Book

      Buy-In: Saving Your Good Idea from Getting Shot Down

      By: John P. Kotter and Lorne A. Whitehead
      You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details
      Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value
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      Kotter, John P., and Lorne A. Whitehead. Buy-In: Saving Your Good Idea from Getting Shot Down. Harvard Business Review Press, 2010.
      • December 2009
      • Article

      Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?

      By: Felix Oberholzer-Gee and Joel Waldfogel
      Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
      Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
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      Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
      • 2009
      • Working Paper

      Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

      By: Julia Rose Adler-Milstein, Sara J. Singer and Michael W. Toffel
      Operational failures occur in all industries with consequences that range from minor inconveniences to major catastrophes. Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage... View Details
      Keywords: Communication Strategy; Legal Liability; Management Practices and Processes; Service Operations; Failure; Health Industry
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      Adler-Milstein, Julia Rose, Sara J. Singer, and Michael W. Toffel. "Operational Failures and Problem Solving: An Empirical Study of Incident Reporting." Harvard Business School Working Paper, No. 10-017, September 2009. (August 2009.)
      • September 2009
      • Article

      The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders

      By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
      Technology management poses particular challenges for educators because it requires a facility with different kinds of knowledge and wide-ranging learning abilities. We report on the development and delivery of an information technology (IT) management course designed... View Details
      Keywords: Information Technology; Management; Knowledge Use and Leverage; Business Education; Multinational Firms and Management; Entertainment; Communication; Curriculum and Courses; Framework; Design; Goals and Objectives; Learning; Information Technology Industry
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      Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Technology Manager's Journey: An Extended Narrative Approach to Educating Technical Leaders." Academy of Management Learning & Education 8, no. 3 (September 2009).
      • March 2009 (Revised July 2014)
      • Case

      PNC Financial: Grow Up Great (A)

      By: Christopher Marquis, V. Kasturi Rangan and Alison Comings
      In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented... View Details
      Keywords: Early Childhood Education; Philanthropy and Charitable Giving; Leadership; Brands and Branding; Corporate Social Responsibility and Impact; Organizational Structure; Business and Community Relations
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      Marquis, Christopher, V. Kasturi Rangan, and Alison Comings. "PNC Financial: Grow Up Great (A)." Harvard Business School Case 409-108, March 2009. (Revised July 2014.)
      • February 2009 (Revised April 2011)
      • Case

      Mistry Architects (A)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details
      Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (A)." Harvard Business School Case 609-044, February 2009. (Revised April 2011.)
      • Article

      When Dreaming Is Believing: The (Motivated) Interpretation of Dreams

      By: Carey K. Morewedge and Michael I. Norton
      This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
      Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
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      Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology​.)
      • October 2008
      • Article

      Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior

      By: Joshua D. Margolis and Andrew Molinsky
      We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
      Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare
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      Margolis, Joshua D., and Andrew Molinsky. "Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior." Academy of Management Journal 51, no. 5 (October 2008): 847–872. (Winner of Academy of Management. Outstanding Publication in Organizational Behavior Award presented by Academy of Management.)
      • 2008
      • Working Paper

      Communication (and Coordination?) in a Modern, Complex Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
      Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Communication (and Coordination?) in a Modern, Complex Organization." Harvard Business School Working Paper, No. 09-004, July 2008.
      • January 2008 (Revised May 2008)
      • Case

      Comcast New England: A Journey of Organizational Transformation

      By: Michael Beer and Anita Arun
      This case describes how Kevin Casey, Comcast's New England Region general manager, transformed a low commitment and performance organization. When he took charge of this Comcast region he inherited an organization that was bureaucratic, had low customer satisfaction,... View Details
      Keywords: Transformation; Interpersonal Communication; Customer Satisfaction; Employee Relationship Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Performance Improvement; Telecommunications Industry; New England
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      Beer, Michael, and Anita Arun. "Comcast New England: A Journey of Organizational Transformation." Harvard Business School Case 908-405, January 2008. (Revised May 2008.)
      • September 2007 (Revised March 2009)
      • Exercise

      Pitch Yourself!

      By: Thomas J. Steenburgh and Michael I. Norton
      Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details
      Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career
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      Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.)
      • February 2007 (Revised February 2007)
      • Case

      Wikipedia (A)

      By: Karim R. Lakhani and Andrew P. McAfee
      Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details
      Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Industry; Information Technology Industry
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      Lakhani, Karim R., and Andrew P. McAfee. "Wikipedia (A)." Harvard Business School Multimedia/Video Case 607-712, February 2007. (Revised February 2007.)
      • December 2006 (Revised December 2007)
      • Case

      The Convention on Biological Diversity: Engaging the Private Sector

      By: David E. Bell and Mary L. Shelman
      The Convention on Biological Diversity (CBD) was a U.N. treaty that by 2006 had been signed by virtually every country in the world except for the United States. The treaty established three main goals: the conservation of biological diversity, the sustainable use of... View Details
      Keywords: Agribusiness; Private Sector; Business and Community Relations; Business and Government Relations; Genetics; Environmental Sustainability
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      Bell, David E., and Mary L. Shelman. "The Convention on Biological Diversity: Engaging the Private Sector." Harvard Business School Case 507-020, December 2006. (Revised December 2007.)
      • November 2006
      • Exercise

      Sell Yourself!

      By: Thomas J. Steenburgh and Michael I. Norton
      Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales... View Details
      Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career
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      Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.
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