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Show Results For
- All HBS Web
(2,128)
- People (3)
- News (867)
- Research (820)
- Events (1)
- Multimedia (6)
- Faculty Publications (178)
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- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in... View Details
Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
and cross-boundary work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53289 forthcoming Organization Science Blurring the Boundaries: The Interplay of Gender and Local View Details
Keywords: by Sean Silverthorne
- March 2010 (Revised March 2014)
- Case
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf, Rachel Gordon and Catherine Ross
Roll Back Malaria, a global partnership dedicated to fighting malaria has not met its founders' expectations of effectively combatting malaria. In 2005, after several internal evaluations, RBM leadership has decided to engage the Boston Consulting Group to work on a... View Details
Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry
Ashraf, Nava, Rachel Gordon, and Catherine Ross. "Roll Back Malaria and BCG: The Change Initiative." Harvard Business School Case 910-023, March 2010. (Revised March 2014.) (Request a courtesy copy.)
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H＆M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
to do this successfully becomes the pressing question—one we will try to answer in this three-part series: first, to describe what it means to be a digitally mature company; second, to outline what it takes to create one; View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
and they’re watching you choose not to do it. Inclusion is an urgent goal, and it is so achievable. I don’t mean that it’s easy. It’s complicated. It’s messy. But if you fold... View Details
Keywords: by Jen McFarland Flint
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary... View Details
Keywords: Dina Gerdeman
- May–June 2025
- Article
What People Get Wrong About Psychological Safety
By: Amy C. Edmondson and Michaela J. Kerrissey
Psychological safety—a shared belief among team members that it’s OK to speak up with candor—has become a popular concept. However, as its popularity has grown, so too have misconceptions about it. Such misunderstandings can lead to frustration among leaders and... View Details
Edmondson, Amy C., and Michaela J. Kerrissey. "What People Get Wrong About Psychological Safety." Harvard Business Review 103, no. 3 (May–June 2025): 52–59.
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
was what led Ira Fishman in this direction. Fishman worked in the Clinton administration as Counsel and Director of the Task Force on Education at the Federal Communications Commission View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
industry leaders to participate in a course capstone panel discussion of the COVID-19 crisis and what it means for the future of the industry. What we heard was that the restaurant industry was in deep... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
asks professor John Quelch. 20. Billions of Entrepreneurs in China and India Entrepreneurship in both China and India is rising dramatically and thriving under quite different... View Details
Keywords: by Staff
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly View Details
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big... View Details
Keywords: by Frank V. Cespedes
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
2018 New York: Cambridge University Press American Fair Trade: Proprietary Capitalism, Corporatism, and the 'New Competition', 1890–1940 By: Phillips Sawyer, Laura Abstract—American Fair Trade explores the contested political View Details
Keywords: Sean Silverthorne
- 2009
- Chapter
On the Goals of Successful Family Companies
By: John A. Davis and Renato Tagiuri
Providing clear goals for a company and communicating them are among the most powerful means for guiding the behavior of the people in an organization. In this article, we explore the range of objectives or goals of family-owned and -managed companies and identify... View Details
Keywords: Family Business; Interpersonal Communication; Goals and Objectives; Organizational Culture; Family Ownership
Davis, John A., and Renato Tagiuri. "On the Goals of Successful Family Companies." Chap. 17 in Family Business. Vol. 12, edited by Joseph H. Astrachan, Torsten M. Pieper, and Peter Jaskiewicz. International Library of Critical Writings on Business and Management. Northampton, MA: Edward Elgar Publishing, 2009.
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
contributions per year from France, creating social value by increasing the availability and quality of free and open source software. Estimates indicate this would have cost paid software developers roughly... View Details
Keywords: Dina Gerdeman
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by... View Details
Keywords: Dina Gerdeman
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges,... View Details
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
the introduction of a new dominant design. Drawing on the case of mechanical watchmaking, it reveals how technology reemergence is a decidedly cognitive process, unfolding in two phases: a first phase marked by a redefinition of the View Details
Keywords: Dina Gerdeman