Publications

February 2021
Background Note

Jobs to Be Done: A Toolbox

By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen

The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details

Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management

2012
Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details

Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result

Find at Harvard

Innovation has become an urgent imperative for entrepreneurial and established organizations. Over the last decade, in industries as diverse as fashion design, media software, life sciences, pharmaceuticals and automotive, the most cutting edge organizations have... View Details

21 Oct 2002
Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

I need to get on with my presentation, getting checked out and so forth. But, I'm a little happy too, because now I have something to talk about. And so I'm holding this little story in my back pocket waiting for the appropriate time in my presentation. As I did my... View Details

Keywords: by W. Earl Sasser

August 2018
Case

Christine Lagarde (B): Being a Public Servant

By: Julie Battilana and Carin-Isabel Knoop

This case covers the career of Christine Lagarde from 2005 to 2011 after she joins the French Government. After serving several grueling years as Finance Minister during the financial crisis that started in 2007/2008, she is being considered as the next Managing... View Details

Keywords: Personal Development and Career; Government and Politics; Financial Crisis; Power and Influence

February 2007 (Revised July 2009)
Case

Leadership at WildChina (A)

WildChina (A) tells the story of Mei Zhang, a Chinese-born HBS alumna, and her pursuit of a dream: to share her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour... View Details

Keywords: Globalized Firms and Management; Leadership; Management Succession; Entrepreneurship; Business Startups; Tourism Industry; Los Angeles; Beijing

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

considering American films had made great inroads in other countries. So she started to investigate a potential link between the disappointing box-office receipts and intellectual property (IP) law. In the case study Hollywood in India:... View Details

Keywords: by Kim Girard; Motion Pictures & Video

March 1994 (Revised May 1994)
Case

Lisa Benton (A)

By: Linda A. Hill

Lisa Benton is in her fourth month as an assistant product manager at Houseworld, a leading consumer products company. She has been on the job since graduating from the Harvard Business School, and she has been frustrated from the start by a lack of responsibility, by... View Details

Keywords: Problems and Challenges; Jobs and Positions; Power and Influence; Relationships; Consumer Products Industry

19 Oct 2021
HBS Seminar

Cynthia Rudin, Duke University

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

problems inherent in corporate R&D funding and offers up possible solutions. The key to success, he believes, may lie in adopting a hybrid model that combines aspects of both the corporate research lab and the world of VC-backed... View Details

Keywords: by Carmen Nobel

February 2021
Case

Digital Manufacturing at Amgen

By: Shane Greenstein, Kyle R. Myers and Sarah Mehta

This case discusses efforts made by biotechnology (biotech) company Amgen to introduce digital technologies into its manufacturing processes. Doing so is complicated by the fact that the process for manufacturing biologics—or therapeutics made from living cells—is... View Details

February 1998 (Revised June 1999)
Case

DigitalThink: Startup

By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall

Describes a recent Berkeley MBA's attempts to start a business aimed at corporate training via the Internet. Describes the very early efforts at finding an attorney, accountant, and financing, and the interrelationships among these choices. View Details

Keywords: Internet and the Web; Entrepreneurship; Problems and Challenges; Business Startups; Service Industry