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August 2022
Case

Rocket Learning: Evidence in Action

By: Brian Trelstad, Tomas Rosales and Malini Sen

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details

Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia

August 2021
Case

Yummy: Delivering Value to Venezuela

By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira

By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details

Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion

March 2021 (Revised August 2021)
Case

DigiPlex: Ante-Up or Cash Out

By: Josh Lerner and James Mason

In November 2020, the co-founders of DigiPlex study the future growth trajectory of their Nordic data center venture. A critical question was on the agenda: was now finally the right time to sell DigiPlex? Originally a $2.75 million investment in one small data center... View Details

Keywords: Entrepreneurship; Growth and Development; Decision Making

March 2014 (Revised September 2017)
Case

salaUno: Eliminating Needless Blindness in Mexico

By: Richard Hamermesh, Regina Garcia Cueller and Valeria Moy

In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its... View Details

Keywords: Medical Services; Developing Countries; Developing Markets; Health Care Industry; Health Services; Healthcare Ventures; Healthcare Startups; Health Care and Treatment; Health; Business Startups; Developing Countries and Economies; Growth and Development Strategy; Health Industry; Mexico; Mexico City

November 2005 (Revised July 2009)
Case

Trolltech (Norway) - Will Cenapio Steal Christmas?

Describes the creation of an open source software venture in Norway, Australia, and the United States that lands a strategic OEM deal with a leading Japanese manufacturer of embedded devices (PDAs in this instance). Details the evolution of the two companies'... View Details

Keywords: Applications and Software; Conflict and Resolution; Strategy; Partners and Partnerships; Open Source Distribution; Information Infrastructure; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Information Technology Industry; Australia; Japan; Norway; United States

June 2025
Teaching Note

To Found or to Cofound? That Is the Question

By: Christina Wallace and Stacy Straaberg

Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details

Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Fashion Industry; Financial Services Industry; Technology Industry; United States

January 2023 (Revised November 2024)
Case

ELCA's Series A

By: Anke Becker, Raymond Kluender and William R. Kerr

Vu Phong and Xavier Silva co-founded ELCA to build proprietary software for their technology-enabled language learning tool. Since winning a prestigious venture contest in 2021, their number of registered users grew rapidly, as did the demand for new features like... View Details

Keywords: Entrepreneurial Finance; Business Startups; Venture Capital; Growth and Development Strategy

April 2017
Teaching Note

DoubleDutch

By: Frank Cespedes

This Teaching Note accompanies HBS No. 815-044 “DoubleDutch” in which the co-founders of the event management start-up, DoubleDutch, have to make a significant decision about their young company's sales function. The teaching note covers: Opportunity analysis,... View Details

Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

July 2022 (Revised January 2023)
Case

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong

Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details

Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States

August 2023 (Revised February 2024)
Case

Toby Norman: Is Passion Enough for Simprints to Thrive?

By: Jon M. Jachimowicz, Amram Migdal and Max Hancock

As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details

Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy

October 2017 (Revised April 2024)
Case

Snap Inc. Goes Public (A)

By: Lynn Sharp Paine and Will Hurwitz

Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. The case is set in early 2017 following the public availability of Snap’s IPO filing with the U.S. Securities... View Details

Keywords: Ethics; Capital Structure; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Going Public; Business and Shareholder Relations; Leadership; Management; Mobile and Wireless Technology; Venture Capital; Technology Industry; Telecommunications Industry; Information Technology Industry; United States; California

August 2022
Supplement

Broadway Angels (2022)

By: Jo Tango and Alys Ferragamo

In late June of 2022, Sonja Perkins, co-founder of Broadway Angels, contemplated the group’s future. She and her co-founders, Jennifer Fonstad, and Magdalena Yesil, started the group to gather together the most successful and powerful women in venture capital and... View Details

Keywords: Gender Equity; Impact; Business Startups; Venture Capital; Social and Collaborative Networks; Entrepreneurship; Gender; Mission and Purpose; Groups and Teams; Financial Services Industry

January 2015
Case

Marie Trellu-Kane at Unis-Cité: Establishing Youth Service in France

By: Julie Battilana, Michel Anteby and Anne-Claire Pache

Marie Trellu-Kane is trying to decide how Unis-Cité should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service... View Details

Keywords: Expansion; Leadership; Non-profit Management; Government And Business; Growth and Development Strategy; Organizational Design; Business and Community Relations; Business and Government Relations; Social Enterprise; Paris

June 2007 (Revised December 2008)
Case

Marie Trellu-Kane at Unis-Cite

By: Michel Anteby, Julie Battilana and Anne-Claire Pache

Marie Trellu-Kane is trying to decide how Unis-Cite should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service... View Details

Keywords: Growth and Development Strategy; Organizational Design; Business and Community Relations; Business and Government Relations; Social Enterprise; Paris

April 2021 (Revised May 2021)
Case

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details

Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa

November 2023 (Revised April 2024)
Case

Wallbox

By: Álvaro Rodríguez Arregui and Max Hancock

Enric Asunción co-founded Wallbox, a private EV charger company, in Spain in 2015. As CEO, Asunción transformed the company from a small start-up, focused on the European market, to a multimillion-dollar enterprise with offices on three continents. In 2021, a private... View Details

Keywords: Technology Adoption; Going Public; Acquisition; Business Exit or Shutdown; Business Startups; Entrepreneurial Finance; Spain; United States; United Kingdom

August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

February 2020
Case

Drift: The First Sales Hire

By: Mark Roberge

David Cancel and Elias Torres, the co-founders of Drift, scaled their business to thousands of users and hundreds of thousands in revenue. However, they were falling short of the annual revenue target they communicated to the board of directors. Having scaled the... View Details

Keywords: Entrepreneurship; Growth Management; Salesforce Management; Selection and Staffing

January 1986 (Revised March 1997)
Case

Horizon Group

By: William A. Sahlman

Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an... View Details

Keywords: Business or Company Management; Venture Capital; Partners and Partnerships; Business Plan; Outcome or Result; Research and Development; Financial Strategy; Corporate Finance; Information Technology Industry

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