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  • All HBS Web  (823)
    • People  (1)
    • News  (132)
    • Research  (517)
    • Events  (3)
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  • April 2010 (Revised November 2011)
  • Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
  • May 2024 (Revised June 2024)
  • Case

Together for Sustainability

By: Ranjay Gulati, David Shin and Emily Tedards
This case documents the origin and development of Together for Sustainability (TfS), a chemical industry initiative dedicated to raising sustainability standards throughout the industry’s supply chains. In 2011, six Chief Procurement Officers (CPOs) from some of the... View Details
Keywords: Environmental Sustainability; Standards; Supply Chain Management; Corporate Social Responsibility and Impact; Partners and Partnerships; Nonprofit Organizations; Corporate Accountability; Chemical Industry
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Gulati, Ranjay, David Shin, and Emily Tedards. "Together for Sustainability." Harvard Business School Case 424-062, May 2024. (Revised June 2024.)
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

division integrating product development and marketing, but without significant research capability. For all but chemicals and prescription drugs, the corporate focus was on marketing, especially advertising.24 In prescription drugs, the... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Chemical; Chemical; Chemical
  • January 1991 (Revised March 1991)
  • Case

Responsible Care

By: George C. Lodge and Jeffrey F. Rayport
Describes a 1989 initiative of the Chemical Manufacturer's Association (CMA) to secure chemical industry support for and implementation of a series of codes of conduct in the field of environmental health and safety. Called "Responsible Care", the program makes... View Details
Keywords: Business and Government Relations; Fairness; Ethics; Environmental Sustainability; Safety; Chemical Industry
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Lodge, George C., and Jeffrey F. Rayport. "Responsible Care." Harvard Business School Case 391-135, January 1991. (Revised March 1991.)
  • August 2010 (Revised March 2012)
  • Supplement

The Dow Acquisition of Rohm and Haas (B)

By: Jay W. Lorsch and Melissa Barton
The Dow Board made a bid for Rohm and Haas Company in order to transition its portfolio away from commodity chemicals towards specialty chemicals. View Details
Keywords: Mergers and Acquisitions; Investment Portfolio; Governing and Advisory Boards; Chemical Industry
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Lorsch, Jay W., and Melissa Barton. "The Dow Acquisition of Rohm and Haas (B)." Harvard Business School Supplement 411-002, August 2010. (Revised March 2012.)
  • November 1998 (Revised October 1999)
  • Case

E.I. du Pont de Nemours and Company (A)

Du Pont's chief executive must decide what steps to take as his company expands from commodity and specialized chemicals into biotechnology. View Details
Keywords: Technology; Leading Change; Expansion; Chemical Industry; Chemical Industry
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West, Jonathan. "E.I. du Pont de Nemours and Company (A)." Harvard Business School Case 699-037, November 1998. (Revised October 1999.)
  • January 2020 (Revised July 2020)
  • Case

Chemours (A)

By: David G. Fubini and David Lane
The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details
Keywords: Transformation; Chemicals; Leading Change; Crisis Management; Organizational Change and Adaptation; Chemical Industry; United States
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Fubini, David G., and David Lane. "Chemours (A)." Harvard Business School Case 420-001, January 2020. (Revised July 2020.)
  • February 2012
  • Case

Kent Chemical: Organizing for International Growth

By: Christopher A. Bartlett and Laura Winig
In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align his business with its U.S.-based parent company. With a global expansion strategy placing increasing demands on... View Details
Keywords: International Business; Organizational Change; Multinational Corporations; Organizational Change and Adaptation; Multinational Firms and Management; Organizational Design; Management Practices and Processes; Organizational Structure; Corporate Strategy; Organizational Culture; Global Strategy; Chemical Industry; United States
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Bartlett, Christopher A., and Laura Winig. "Kent Chemical: Organizing for International Growth." Harvard Business School Brief Case 124-409, February 2012.
  • September 2011 (Revised September 2013)
  • Case

The K-Dow Petrochemicals Joint Venture

By: Guhan Subramanian, James K. Sebenius, Phillip Andrews, Rhea Ghosh and Charlotte Krontiris
In 2007, the Dow Chemical Company and the Kuwait Petroleum Corporation announced plans to launch a multibillion-dollar joint venture. Later known as K-Dow Petrochemicals, it would be one of the largest manufacturers of chemicals and plastics in the world. Analysts... View Details
Keywords: Announcements; Joint Ventures; Chemical Industry; Kuwait; United States
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Subramanian, Guhan, James K. Sebenius, Phillip Andrews, Rhea Ghosh, and Charlotte Krontiris. "The K-Dow Petrochemicals Joint Venture." Harvard Business School Case 912-002, September 2011. (Revised September 2013.)
  • November 2010 (Revised May 2014)
  • Case

Dow's Bid for Rohm and Haas

By: Benjamin C. Esty and David Lane
This case analyzes Dow Chemical Company's proposed acquisition of Rohm and Haas in 2008. The $18.8 billion acquisition was part of Dow's strategic transformation from a slow-growth, low-margin, and cyclical producer of basic chemicals into a higher-growth,... View Details
Keywords: Mergers and Acquisitions; Financial Crisis; Capital Structure; Financial Condition; Financial Management; Contracts; Lawsuits and Litigation; Risk and Uncertainty; Valuation; Chemical Industry
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Esty, Benjamin C., and David Lane. "Dow's Bid for Rohm and Haas." Harvard Business School Case 211-020, November 2010. (Revised May 2014.)
  • January 1998 (Revised June 1999)
  • Case

Chemdex.com

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
An Internet start-up company is developing an online marketplace for specialty chemicals and reagents. David Perry has been named a runner-up in the 1st annual HBS Business Plan contest and now faces seed-stage financing questions--how much money to raise, at what... View Details
Keywords: Valuation; Internet and the Web; Chemicals; Business Startups; Capital; Chemical Industry
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Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Chemdex.com." Harvard Business School Case 898-076, January 1998. (Revised June 1999.)
  • November 2014
  • Case

Napalm: From Soldiers Field to Trang Bang

By: Tom Nicholas and Jonas Peter Akins
Napalm is one of the most destructive weapons ever to be invented. Yet, at its original inception it was nothing more than a technical challenge, and it was never intended to be used in indiscriminate antipersonnel warfare. The pathway of its development by a Harvard... View Details
Keywords: Moral Sensibility; War; Chemicals; Research and Development; Chemical Industry; Viet Nam; Cambridge; United States
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Nicholas, Tom, and Jonas Peter Akins. "Napalm: From Soldiers Field to Trang Bang." Harvard Business School Case 815-060, November 2014.
  • 2012
  • Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina (TN)." Tsinghua University Teaching Note, 2012.
  • March 2021 (Revised January 2023)
  • Case

The Trouble with TCE

By: Vincent Pons, Rafael Di Tella and Galit Goldstein
Trichloroethylene, or TCE, was a chemical used by tens of thousands of businesses in the United States. It was an affordable tool for many. Yet, TCE had been associated with important health risks, including cancer and autoimmune disease. TCE potentially posed other... View Details
Keywords: Trichloroethylene; Toxicity; Lobbying; Chemicals; Health Disorders; Governing Rules, Regulations, and Reforms; Policy; Ethics; Business and Government Relations; Chemical Industry; United States
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Pons, Vincent, Rafael Di Tella, and Galit Goldstein. "The Trouble with TCE." Harvard Business School Case 721-031, March 2021. (Revised January 2023.)
  • January 1995 (Revised November 2021)
  • Case

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details
Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Chemical Industry; Switzerland
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Collis, David J., and Elizabeth Wynne Johnson. "Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal." Harvard Business School Case 795-040, January 1995. (Revised November 2021.)
  • September 2008 (Revised April 2009)
  • Supplement

Wyoff and China-LuQuan: Negotiating a Joint Venture (B)

By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jinan-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been... View Details
Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Tactics; Chemical Industry; China; Pennsylvania
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Sebenius, James K., and Cheng (Jason) Qian. "Wyoff and China-LuQuan: Negotiating a Joint Venture (B)." Harvard Business School Supplement 909-014, September 2008. (Revised April 2009.)
  • October 1976 (Revised June 2008)
  • Case

Chemalite, Inc.

A chemical engineer who has set up a company to manufacture and market one of his inventions is trying to prepare his state of the corporation report. This case is designed to serve as a vehicle to introduce students to basic bookkeeping and accounting functions. View Details
Keywords: Financial Reporting; Financial Statements; Business Startups; Valuation; Chemical Industry
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Wilson, David A. "Chemalite, Inc." Harvard Business School Case 177-078, October 1976. (Revised June 2008.)
  • 2012
  • Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina." Tsinghua University Case, 2012.
  • May 2007
  • Case

Demand and Supply Forecasting at Air Products - Electronics Specialty Materials

Explores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The protagonist, John Goldberg, grapples with how to better integrate the two forecasting... View Details
Keywords: Demand and Consumers; Operations; Forecasting and Prediction; Supply and Industry; Finance; Chemical Industry
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Kulp, Susan L., Taylor Randall, Shoshanah Cohen, and Zahra Kanji. "Demand and Supply Forecasting at Air Products - Electronics Specialty Materials." Harvard Business School Case 107-018, May 2007.
  • October 1999 (Revised January 2003)
  • Case

Buckman Laboratories (A)

Explores the implementation of a cutting-edge knowledge management system in a midsize, specialty chemical company. The initiative, begun in the early 1990s, has received several awards for its efforts. In early 1999, the company is experiencing severe price pressures... View Details
Keywords: Change Management; Trust; Knowledge Management; Chemical Industry
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Fulmer, William E. "Buckman Laboratories (A)." Harvard Business School Case 800-160, October 1999. (Revised January 2003.)
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