California - Publications - Faculty & Research

14 Jun 2013
News

Ad crowd-sourcing start-up Tongal will now do music videos

15 Apr 2020
Video

Investo: Finalist in the 2020 New Venture Competition Alumni Track

Video

Tilden: Crowd Favorite 2023 New Venture Competition Alumni Track

22 Feb 2017
Working Paper Summaries

Incentives, Peer Pressure, and Behavior Persistence

Keywords: by Susanna Gallani; Health

October 2013 (Revised November 2016)
Case

Carbon Engineering

By: Joseph B. Lassiter III and Sid Misra

Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in... View Details

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November 1987 (Revised September 1988)
Background Note

Background Note: GM-UAW Negotiations--1984

Material on 1984 negotiations between General Motors and the United Auto Workers, background for a film on the negotiations. Film available from California Newsreel in San Francisco. View Details

Keywords: Negotiation; Labor Unions; Auto Industry

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June 2011 (Revised June 2011)
Case

Calit2: A UC San Diego, UC Irvine Partnership

By: Linda A. Hill and Alison Berkley Wagonfeld

Larry Smarr, the founding director of the California Institute for Telecommunications and Information Technology (Calit2), reflects on the Institute's past 10 years of successes and challenges. In 2010, more than 700 university scientists, artists, engineers, and... View Details

Keywords: Success; Problems and Challenges; Innovation and Invention; Projects; Leadership; Innovation Leadership; Partners and Partnerships; Information Technology Industry; Telecommunications Industry; California

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February 1990 (Revised October 1993)
Case

Carter Automotive Group

By: Walter J. Salmon

The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions. View Details

Keywords: Marketing Strategy; Change; Competition; Auto Industry; Retail Industry; California

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February 2016 (Revised July 2017)
Case

An Australian Ballot for California?

By: David Moss, Marc Campasano and Dean Grodzins

In early 1891, California lawmakers were considering a plan to reform the state's elections through the introduction of an “Australian” ballot. Under this new system, candidates from all qualifying parties would appear on official ballots, which would be printed by... View Details

Keywords: Voting; Ethics; Political Elections; Laws and Statutes; Change; California

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30 Mar 2015
Video

Patricia Nettleship - Making A Difference

September 2000 (Revised January 2002)
Exercise

Inventory Exercises

By: Paul M. Healy

Introduces students to the concepts of inventory valuation (LIFO and FIFO) using a simple example. They then get the chance to apply this knowledge to help understand the inventory footnote for California Steel Industries. View Details

Keywords: Logistics

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01 Apr 2015
News

Valley of the dudes

November 2005 (Revised May 2007)
Case

HP Nanotech: Partnership with CNSI

Stan Williams, leading nanotech researcher at Hewlett Packard Laboratories, must decide whether to renew the firm's sponsorship of California NanoSystems Institute, spend the funds on internal R&D, or fund foreign universities. Illustrates the challenge of managing... View Details

Keywords: Information Technology; Partners and Partnerships; Investment; Collaborative Innovation and Invention; Business and Community Relations; Financial Strategy; Technology Industry; California

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December 2012
Case

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris

In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details

Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California

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15 Apr 2020
Video

Vena Vitals: Runner-up in the 2020 New Venture Competition Alumni Track

September 2011 (Revised May 2012)
Case

GoodGuide

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California

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03 Dec 2019
Cold Call Podcast

Why CalSTRS Chooses to Engage with the Gun Industry

Keywords: Financial Services

26 Feb 2014
News

Do Liars Make Better Artists?

June 1999 (Revised June 2000)
Case

Robert Mondavi: Competitive Strategy

By: Michael E. Porter and Gregory C Bond

Describes the competitive situation facing Robert Mondavi, the leading premium California winery. Mondavi has been an industry innovator and has recently taken steps to become more international. Mondavi has to cope with growing domestic competition as well as market... View Details