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Show Results For
- All HBS Web
(33,152)
- People (86)
- News (11,076)
- Research (13,664)
- Events (154)
- Multimedia (1,390)
- Faculty Publications (10,923)
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- June 2015
- Tutorial
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: E. Ofek and Olivier Toubia
- Article
Business Investment in Education in Emerging Markets Since the 1960s
By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj
This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details
Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya
Giacomin, Valeria, Geoffrey Jones, and Erica Salvaj. "Business Investment in Education in Emerging Markets Since the 1960s." Business History 63, no. 7 (September 2021): 1113–1143.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)
By: John A. Quelch
Quelch, John A. "How Marketing Succeeded (But Still Fails To Impress)." Harvard Business Online—Marketing Know:How (blog). February 3, 2009. https://hbr.org/2009/02/how-marketing-succeeded-but-st.
- June 2015
- Teaching Note
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
Keywords: Marketing
- August 1988 (Revised October 1988)
- Background Note
Business Plan
Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details
Roberts, Michael J. "Business Plan." Harvard Business School Background Note 389-020, August 1988. (Revised October 1988.)
- December 23, 2022
- Article
What the World Cup Can Teach Business Leaders About Top Performers
By: Boris Groysberg, Sascha L. Schmidt, Abhijit Naik and Harry Krueger
Our people are our greatest source of competitive advantage." This sentiment is often heralded in companies by everyone from middle managers to HR professionals to CEOs. It is a great sound bite. The problem: It is not true—at least, not entirely. View Details
Keywords: Soccer; Performance; Business; Leadership; Competitive Advantage; Selection and Staffing; Talent and Talent Management
Groysberg, Boris, Sascha L. Schmidt, Abhijit Naik, and Harry Krueger. "What the World Cup Can Teach Business Leaders About Top Performers." Newsweek (December 23, 2022), 16–20.
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- 2011
- Case
The Secrets to Managing Business Analytics Projects
By: Thomas H. Davenport, Stijn Viaene and Annabel Van den Bunder
Managers have used business analytics to inform their decision making for years. And while few companies would qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed "analytic competitors," more and more businesses are moving in... View Details
Davenport, Thomas H., Stijn Viaene, and Annabel Van den Bunder. "The Secrets to Managing Business Analytics Projects." 2011.
- September 2014
- Case
Marquee: Reinventing the Business of Nightlife
By: Anita Elberse
Keywords: Marketing; Business Growth and Maturation; Distribution Channels; Product Marketing; Entertainment and Recreation Industry
Elberse, Anita. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Multimedia/Video Case 515-702, September 2014.
- 07 Dec 2018
- Working Paper Summaries
Oral History and Writing the Business History of Emerging Markets
Keywords: by Geoffrey Jones and Rachael Comunale
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
- 12 Jun 2009
- Research Event
Business Summit: Lawrence Summers on Market Capitalism’s Historic Opportunity
Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 14, 2008 Speaker: Lawrence H. Summers, Director of the... View Details
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's... View Details
Keywords: by Kim Girard
- June 2005 (Revised June 2007)
- Background Note
Introduction to Management of the Family Business
By: John A. Davis
Provides an overview to the content and structure of the Management of the Family Business course. View Details
Davis, John A. "Introduction to Management of the Family Business." Harvard Business School Background Note 805-155, June 2005. (Revised June 2007.)
- 07 Nov 2017
- Working Paper Summaries
Business and Sustainability: New Business History Perspectives
Keywords: by Ann-Kristin Bergquist
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- 14 Dec 2015
- Working Paper Summaries
Business Groups Exist in Developed Markets Also: Britain Since 1850
Keywords: by Geoffrey Jones
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
explores the emergence of "air taxis," a novel service based on a new class of light, economical jet aircraft that have come on the market recently. "The economics are such that entrepreneurs believe you can have an... View Details