Publications
Publications
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- All HBS Web
(1,082)
- Faculty Publications (249)
- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
- 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz, sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
- January 2013 (Revised February 2013)
- Case
EverTrue: Mobile Technology Development (A)
By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
- January 2013
- Supplement
EverTrue: Mobile Technology Development (B)
By: William R. Kerr and Alexis Brownell
Brent Grinna has one customer signed up for his alumni-networking mobile app, and is now trying to choose among three possibilities for a CTO. He decided to contract with a friend's company, Dashfire, to create a prototype of the app, and has signed up Brown University... View Details
- December 2012
- Case
Blink Booking
By: William R. Kerr, Magnus Thor Torfason and Alexis Brownell
Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure.... View Details
- December 2012
- Article
How Much Is Sweat Equity Worth?
By: Christopher Marquis and Joshua D. Margolis
The article presents a case study of a business decision related to the valuing of sweat equity in a start-up business. One man starts a premium vodka business, bringing in his cousin at an early stage, but with no initial discussion of the eventual split of equity or... View Details
- November 2012
- Case
Edison Schools, Inc.
By: Thomas R. Eisenmann and Lauren Barley
Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
- September 2012 (Revised March 2013)
- Case
Entrepreneurial Finance in Finland?
By: William R. Kerr, Ramana Nanda and Alexis Brownell
This case describes a new venture attempting to bring early-stage entrepreneurial financing to Finland and other Nordic countries. Entrepreneurship is taking off in Finland, an area that historically has had little venture capital or high-growth start-up activity, but... View Details
- June 2012 (Revised June 2012)
- Case
PunchTab, Inc. Investor Presentation Deck
By: William R. Kerr and Ramana Nanda
This case examines the PowerPoint presentation that Ranjith Kumaran, founder of the start-up PunchTab, Inc., is using for his investment pitches to venture capital firms. Students can discuss the materials that Kumaran has included, his presentation style, and what... View Details
- May 2012
- Case
Indigo Telecom Australia
By: Cynthia A. Montgomery and Keith Chi-ho Wong
Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and... View Details
- September 2011 (Revised May 2012)
- Case
GoodGuide
By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details
- July – August 2011
- Article
Evolve (Again)
Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details
- February 2011 (Revised May 2011)
- Case
Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World
By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such... View Details
- January 2011 (Revised March 2011)
- Case
Predictive Biosciences
By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. View Details
- October 2010 (Revised July 2011)
- Case
PrimedicProviding Primary Care in Mexico
By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details
- September 2010
- Teaching Note
The Challenges of Launching a Start-Up in China: Dorm99.com (TN)
Teaching Note for 307075. View Details
- July 2010
- Other Article
Clusters and Entrepreneurship
By: Mercedes Delgado, Michael E. Porter and Scott Stern
This article examines the role of regional clusters in regional entrepreneurship. We focus on the distinct influences of convergence and agglomeration on growth in the number of start-up firms as well as in employment in these new firms in a given region-industry.... View Details
Keywords: Economics
- 2010
- Book
Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms
An essential, insider's guide to the secrets of the world of venture capital, written by one of the few people who have played on both sides of this high-stakes game. In it, you will find detailed insights, colorful stories, and practical advice gathered from... View Details
- February 2010 (Revised September 2011)
- Case
Local Motors: Designed by the Crowd, Built by the Customer
By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details