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Show Results For
- All HBS Web
(10,123)
- People (21)
- News (2,426)
- Research (5,863)
- Events (46)
- Multimedia (136)
- Faculty Publications (3,957)
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- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketers Can Manage Price Inflation
By: John A. Quelch
Quelch, John A. "How Marketers Can Manage Price Inflation." Harvard Business Online—Marketing Know:How (blog). June 4, 2008. https://hbr.org/2008/06/how-marketers-can-manage-price.
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Latin America
By: Guillermo D'Andrea and John A. Quelch
D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.
- November 2013 (Revised September 2015)
- Case
Doing Business in Cambodia
By: Felix Oberholzer-Gee and Dawn H. Lau
This case examines the challenges and opportunities of doing business in Cambodia. It highlights Cambodia's economic transformation in the decades leading up to 2013 in the context of its history, culture, and politics. View Details
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 2020
- Book
Experimentation Works: The Surprising Power of Business Experiments
By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
- July 1997
- Teaching Note
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
- May 1991
- Case
Fourth Phase of Marketing: Marketing History and the Business World Today
Keywords: Marketing
Tedlow, Richard S. "Fourth Phase of Marketing: Marketing History and the Business World Today." Harvard Business School Case 391-249, May 1991.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- April 1996 (Revised December 2011)
- Background Note
Responding to Market Failures
Broadly defines the concept of market failure and explores options for responding to it. It pays particular attention to the role of business leaders in addressing market deficiencies. View Details
Dees, J. Gregory. "Responding to Market Failures." Harvard Business School Background Note 396-344, April 1996. (Revised December 2011.)
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords: by Rebecca Henderson & Karthik Ramanna
- 2012
- Chapter
Is Private Equity in Emerging Markets Coming of Age?: Evidence of the Mexican Private Equity Market
By: Roberto Charvel and Darek Klonowski
This chapters reviews the potential of the private equity and alternative assets industry in Mexico. View Details
Keywords: Private Equity; Emerging Markets; Latin America; Mexico; Entrepreneurial Finance; Business Ventures; Economics; Finance; Market Design; Financial Services Industry; Latin America; Mexico
Charvel, Roberto, and Darek Klonowski. "Is Private Equity in Emerging Markets Coming of Age? Evidence of the Mexican Private Equity Market." Chap. 22 in Private Equity in Emerging Markets: The New Frontiers of International Markets, edited by Darek Klonowski. Palgrave Macmillan, 2012.
- Fall 2012
- Article
Marketing and Public Policy: Transformative Research in Developing Markets
By: C. Shultz, Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar and A. Veeck
Developing markets are a challenge for researchers who study them and for governments, business leaders, and citizens who strive to improve the quality of life in them. The limitations of the dominant development paradigm coupled with the need to focus on consumers... View Details
Shultz, C., Rohit Deshpandé, Bettina Cornwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy & Marketing 31, no. 2 (Fall 2012).
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- August 2020
- Article
Financial Market Risk Perceptions and the Macroeconomy
By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details
Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment
Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
- Article
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
- August 2005 (Revised August 2007)
- Background Note
Why Study Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details
Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities
Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Why Study Emerging Markets." Harvard Business School Background Note 706-422, August 2005. (Revised August 2007.)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- October 2008
- Class Lecture
Marketing as Competitive Advantage: Fundamentals
By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Customer Management
By: Sunil Gupta
This Reading on customer management sheds light on how companies should evaluate and manage their customers in order to grow profitably. Customer management allows marketing managers to inform investment decisions by drilling down into each customer's profitability or... View Details
Keywords: Customer Acquisition; Customer Churn; Customer Profitability Analysis; Customer Retention; Firm Value; Organizational Structure
Gupta, Sunil. "Marketing Reading: Customer Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8162, 2014.