Publications

July 2010 (Revised September 2011)
Background Note

Hiring Successful Professionals: One Process--Multiple Goals

By: Heidi K. Gardner

The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details

Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry

Teaching Interest

Private Equity and Venture Capital (Executive Education)

By: Josh Lerner

As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This View Details

2023
Book

How the Harvard Business School Changed the Way We View Organizations

By: Jay W. Lorsch

The story of the field of organizational behavior (which overlaps considerably with the origin story of Harvard Business School) and how it created the “medical model” of systems thinking—anchored in the practices of listening, observing, testing, and only then... View Details

Keywords: Organizational Behavior; Systems Thinking; Medical Model; Organizations; Behavior; System; History

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

Find at Harvard

November 2018 (Revised December 2020)
Technical Note

Initial Coin Offerings in 2018

By: Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb

In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already... View Details

Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance

2015
Case

Advanced Leadership Pathways: Issa Baluch and the African Agribusiness Knowledge and Innovation Leadership Initiative (AKILI)

By: Rosabeth M. Kanter and Renee Vuillaume

A veteran of the freight forwarding industry, Issa Baluch wanted to transform the education space in Africa by introducing hands-on practical teaching in agriculture and agribusiness. In the summer of 2015 his vision of a practical learning institute for African... View Details

2006
Book

Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis

By: H. David Sherman and Joe Zhu

Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance—Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates specific... View Details

Keywords: Data Envelopment Analysis; Economics; Operations; Mathematical Methods

August 2014
Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia

Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details

Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets

May 2011
Article

The Hollow Science

By: Robert S. Kaplan

The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and risks of their firms' assets. It's fair to say that business scholars bear some... View Details

Keywords: Accounting; Financial Crisis; Financial Management; Information; Knowledge Acquisition; Risk Management; Practice

Find at Harvard

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

work with. Promote cooperation and the exchange of information across the whole company. Put your best people closest to the action. Establish systems for the seamless sharing of knowledge. Secondary Management View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

October 1993 (Revised September 1996)
Case

BANC ONE - 1993

By: Hugo Uyterhoeven and Myra M. Hart

From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details

Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA '06) to suss out the best practices for branding next-generation products. "For managers, this is not a trivial... View Details

Keywords: by Carmen Nobel

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

their team’s best efforts. They’re great learners that view successful outcomes as both achieving specific objectives and improving their organization’s ability to deal with its next wave of challenges." Chester A. Huber, senior lecturer... View Details

Keywords: by Danielle Kost

September 2006 (Revised February 2008)
Case

Philips Electronics N.V.

By: Jay W. Lorsch and Alexis Chernak

Looks at the multinational company, Philips Electronics, which is headquartered in the Netherlands, as an example of a company with a two-tiered board. The company is governed by both a supervisory board and a board of management. Examines the role, dynamic, and best... View Details

Keywords: Multinational Firms and Management; Corporate Governance; Governing and Advisory Boards; Business or Company Management; Management Teams; Netherlands

February 1998 (Revised May 1998)
Case

SITEL Corporation

By: Howard H. Stevenson and Martha Gershun

SITEL has grown extremely rapidly and is now operating worldwide with operations in more than 30 countries. Since many of its locations serve the same customers, the officers are debating the costs and benefits of additional centralization. Some feel that the autonomy... View Details

Keywords: Organizational Change and Adaptation; Globalized Firms and Management; Growth Management; Success