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- All HBS Web (1,869)
- Faculty Publications (340)
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- 2014
- Article
Notes from the Search for Deep Indicators in Services
By: James L. Heskett
Much of the research in the service sector over the last four decades has concerned itself with the search for deep indicators that explain service performance. This paper provides a brief retrospective of some of this research and illustrates the directions that this... View Details
Heskett, James L. "Notes from the Search for Deep Indicators in Services." Journal of Service Management 25, no. 3 (2014): 298–309.
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think... View Details
- Research Summary
Supply Chain Inventory Planning
My work studies management decision-making in demand and supply planning contexts with a focus on forecasting and inventory planning decisions. I examine these decision-making processes from both a supply chain (i.e. across firm) and an... View Details
- 04 Jun 2008
- Working Paper Summaries
Coming Clean and Cleaning Up: Is Voluntary Disclosure a Signal of Effective Self-Policing?
Keywords: by Michael W. Toffel & Jodi L. Short
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
Technology and Operations Management Unit at Harvard Business School, and Mike Toffel, the Senator John Heinz Professor of Environmental Management at HBS, experts in scheduling and in inspections, respectively. “The more inspections you... View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
Why Our Decisions Get Derailed, and How We Can Stick to the Plan , behavioral scientist and HBS Associate Professor Francesca Gino explores the unexpected forces that often keep people from following through with their plans. The book,... View Details
- 2018
- Working Paper
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
- March 2024 (Revised February 2025)
- Case
Doing Business in São Paulo, Brazil
The case gives readers an overview of key factors of doing business in Brazil, including Brazil’s economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the most polarized... View Details
Keywords: Business Cycles; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; International Relations; Political Elections; Taxation; Consumer Behavior; Brazil; Latin America; Sao Paulo
Alfaro, Laura, Hise O. Gibson, Leonard A. Schlesinger, and Pedro Levindo. "Doing Business in São Paulo, Brazil." Harvard Business School Case 324-079, March 2024. (Revised February 2025.)
- November 2000 (Revised May 2002)
- Case
FleetBoston Financial: Online Banking
By: Frances X. Frei and Hanna Rodriguez-Farrar
As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
Frei, Frances X., and Hanna Rodriguez-Farrar. "FleetBoston Financial: Online Banking." Harvard Business School Case 601-042, November 2000. (Revised May 2002.)
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- 16 Dec 2008
- First Look
First Look: December 16, 2008
variables. The results suggest that individuals bring to the workplace specific, measurable beliefs about speaking up, and that these implicit theories operate largely independently of current leader View Details
Keywords: Sean Silverthorne
- Article
Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias
By: Julian De Freitas and Mina Cikara
Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details
De Freitas, Julian, and Mina Cikara. "Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias." Journal of Experimental Social Psychology 74 (January 2018): 307–316.
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
were: What part of the job demands rationality? Yaron Kaufman suggested that "Managers must be rational when it comes to planning, financing, operating and measuring business performance . Irrational thinking is needed when you think... View Details
Keywords: by Jim Heskett
- Article
Well Said: Why Articulating Your Strategy Can Set You Apart
By: Frank V. Cespedes
Senior finance managers now operate in an altered c-suite landscape. The executives reporting to the CEO have doubled in the past 30 years, mostly an increase in functional specialists, not general managers responsible for cross-functional integration. Three decades... View Details
- 2009
- Working Paper
Watch What I Do, Not What I Say: The Unintended Consequences of the Homeland Investment Act
By: Dhammika Dharmapala, C. Fritz Foley and Kristin J. Forbes
This paper analyzes the impact on firm behavior of the Homeland Investment Act of 2004, which provided a one-time tax holiday for the repatriation of foreign earnings by U.S. multinationals. The analysis controls for endogeneity and omitted variable bias by using... View Details
Keywords: Investment; Multinational Firms and Management; Government Legislation; Taxation; Business and Shareholder Relations; Behavior; United States
Dharmapala, Dhammika, C. Fritz Foley, and Kristin J. Forbes. "Watch What I Do, Not What I Say: The Unintended Consequences of the Homeland Investment Act." NBER Working Paper Series, No. 15023, June 2009.
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- Research Summary
Public Policy and Markets
By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
- January 2002 (Revised November 2010)
- Case
Strategic Planning at NFTE
By: Allen S. Grossman and Daniel F. Curran
The National Foundation for Teaching Entrepreneurship (NFTE), is a successful nonprofit poised on the verge of explosive growth. The senior management contracted with McKinsey consultants to help guide the process. The founders of NFTE brought it from a small program... View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Growth Management; Organizational Change and Adaptation; Organizational Structure; Partners and Partnerships; Nonprofit Organizations
Grossman, Allen S., and Daniel F. Curran. "Strategic Planning at NFTE." Harvard Business School Case 302-002, January 2002. (Revised November 2010.)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)