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Show Results For

  • All HBS Web  (740)
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    • News  (311)
    • Research  (387)
    • Events  (3)
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  • August 1985 (Revised May 1987)
  • Case

John Sculley at Apple Computer (B)

Citation
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Pava, Calvin H P. "John Sculley at Apple Computer (B)." Harvard Business School Case 486-002, August 1985. (Revised May 1987.)
  • 26 Oct 2015
  • HBS Seminar

David Kang, Apple University (Apple Inc.)

  • 19 Nov 2019
  • Op-Ed

Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech

In late August, the Apple Card debuted with a minimalist look and completely “no fee” model, creating a frenzy of anticipation. Millions signed up to be alerted for the release. Designed to boost traffic to its slow-to-be-adopted Apple Pay system and increase consumer... View Details
Keywords: by Karen G. Mills; Financial Services
  • 12 Sep 2014
  • News

Why the Apple Watch Is a Gift to the Swiss Watch Industry

  • 12 Sep 2014
  • News

Why the Apple Watch Is a Gift to the Swiss Watch Industry

  • April 2000
  • Supplement

Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement II

By: Clayton M. Christensen and Tara Donovan
Supplements the case. View Details
Keywords: Computer Industry; California
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Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement II." Harvard Business School Supplement 300-060, April 2000.
  • April 2000
  • Supplement

Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement I

By: Clayton M. Christensen and Tara Donovan
Supplements the case. View Details
Keywords: Computer Industry; California
Citation
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Christensen, Clayton M., and Tara Donovan. "Reshaping Apple Computer's Destiny 1992 (Abridged): Supplement I." Harvard Business School Supplement 300-059, April 2000.
  • 15 Sep 2020
  • News

Fitbit Atrial Fibrillation Approval Revs Up Competition With Apple Watch

  • 03 Oct 2014
  • News

Is the Apple Watch the Next Huge, Medium, or Mini Hit?

  • 11 Feb 2013
  • News

Apple Margin Squeeze Has No Easy Fix Amid 33% Share Drop

  • 10 Sep 2014
  • News

Media Service: "Die Apple Watch ist ein Geschenk für die Schweizer Uhrenindustrie"

  • 22 Sep 2012
  • News

IPhone 5 defines Apple success, Tim Cook-style

  • 26 Aug 2011
  • News

Without Steve Jobs, how will Apple fare?

  • June 2010
  • Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke
Teaching Note for 609066. View Details
Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Electronics Industry
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Thomke, Stefan H. "Design Thinking and Innovation at Apple (TN)." Harvard Business School Teaching Note 610-105, June 2010.
  • 09 Feb 2013
  • News

Following a Herd of Bulls on Apple

  • 30 Jan 2011
  • News

The Power of the Platform at Apple

  • 01 Feb 2019
  • News

Apple held hostage by its Chinese puzzle

  • March 1995 (Revised February 1997)
  • Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
  • 08 Mar 2015
  • News

Apple Watch could 'win the wrist back'

  • December 13, 2022
  • Article

What Elon Musk Can Learn from Steve Jobs’s Return to Apple

By: Andy Wu and Goran Calic
Changing the strategic direction of an existing company is among the hardest management challenges out there. Most attempts fail. In trying to remake Twitter, Elon Musk has a daunting task ahead of him. There’s precedent, however, for dramatically reimagining a major... View Details
Keywords: Business or Company Management; Corporate Strategy; Change Management; Transformation
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Wu, Andy, and Goran Calic. "What Elon Musk Can Learn from Steve Jobs’s Return to Apple." Harvard Business Review (website) (December 13, 2022).
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