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      • Faculty Publications  (138)

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      • January 1995 (Revised February 1995)
      • Supplement

      Apple Computer 1995 (B): Competitor Updates

      By: David B. Yoffie and Takia Mahmood
      Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details
      Keywords: Competition; Competitive Strategy; Computer Industry
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      Yoffie, David B., and Takia Mahmood. "Apple Computer 1995 (B): Competitor Updates." Harvard Business School Supplement 795-073, January 1995. (Revised February 1995.)
      • January 1994 (Revised July 1994)
      • Case

      Apple Computer in China--1993

      By: David B. Yoffie
      Keywords: Computer Industry; Information Technology Industry; China
      Citation
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      Yoffie, David B. "Apple Computer in China--1993." Harvard Business School Case 794-100, January 1994. (Revised July 1994.)
      • November 1993 (Revised September 2003)
      • Supplement

      Beech-Nut Nutrition Corporation (A-3)

      By: Lynn S. Paine
      Describes Beech-Nut's resolution of the apple juice matter. View Details
      Keywords: Food and Beverage Industry; United States
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      Paine, Lynn S. "Beech-Nut Nutrition Corporation (A-3)." Harvard Business School Supplement 394-102, November 1993. (Revised September 2003.)
      • November 1993 (Revised January 2006)
      • Supplement

      Beech-Nut Nutrition Corporation (B)

      By: Lynn S. Paine
      Officials of the U.S. Food and Drug Administration (FDA) must decide whether to refer the Beech-Nut apple juice case to the Justice Department for criminal prosecution, and if so, whether to recommend prosecution of individual executives or of the company only. View Details
      Keywords: Crime and Corruption; Decisions; Cases; Law; Management; Food and Beverage Industry
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      Paine, Lynn S. "Beech-Nut Nutrition Corporation (B)." Harvard Business School Supplement 394-103, November 1993. (Revised January 2006.)
      • November 1993 (Revised September 1998)
      • Supplement

      Beech-Nut Nutrition Corporation (C): Conclusion

      By: Lynn S. Paine
      Describes the results of the charges related to the sale of the apple juice products. View Details
      Keywords: Food and Beverage Industry; United States
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      Paine, Lynn S. "Beech-Nut Nutrition Corporation (C): Conclusion." Harvard Business School Supplement 394-104, November 1993. (Revised September 1998.)
      • July 1993
      • Teaching Note

      Reshaping Apple Computer's Destiny 1992 TN

      By: David B. Yoffie
      Teaching Note for (9-393-011). View Details
      Keywords: Computer Industry; California
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      Yoffie, David B. "Reshaping Apple Computer's Destiny 1992 TN." Harvard Business School Teaching Note 394-037, July 1993.
      • December 1992
      • Supplement

      Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape

      By: David B. Yoffie
      John Sculley describes his thoughts on Apple's future as well as his retrospective view about what he would have done differently. View Details
      Keywords: Strategy; Perspective; Decision Making; Computer Industry; United States
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      Yoffie, David B. "Apple Computer--John Sculley, Chairman & CEO--Presentation to ISMP Participants - 7/6/92 Videotape." Harvard Business School Video Supplement 793-507, December 1992.
      • September 1992 (Revised January 1994)
      • Case

      Reshaping Apple Computer's Destiny 1992

      By: David B. Yoffie and Johanna M. Hurstak
      Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple. View Details
      Keywords: Management Style; Transformation; Management Teams; Management Systems; Computer Industry; California
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      Yoffie, David B., and Johanna M. Hurstak. "Reshaping Apple Computer's Destiny 1992." Harvard Business School Case 393-011, September 1992. (Revised January 1994.)
      • May 1992 (Revised January 1993)
      • Teaching Note

      Apple Computer--1992, Teaching Note

      By: David B. Yoffie
      Teaching Note for (9-792-081). View Details
      Keywords: Computer Industry
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      Yoffie, David B. "Apple Computer--1992, Teaching Note." Harvard Business School Teaching Note 792-098, May 1992. (Revised January 1993.)
      • April 1992 (Revised August 1994)
      • Case

      Apple Computer--1992

      By: David B. Yoffie
      In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details
      Keywords: Competitive Strategy; Industry Structures; Computer Industry
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      Yoffie, David B. "Apple Computer--1992." Harvard Business School Case 792-081, April 1992. (Revised August 1994.)
      • February 1992 (Revised September 2003)
      • Case

      Beech-Nut Nutrition Corporation (A-1)

      By: Lynn S. Paine
      The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details
      Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States
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      Paine, Lynn S. "Beech-Nut Nutrition Corporation (A-1)." Harvard Business School Case 392-084, February 1992. (Revised September 2003.)
      • September 1991 (Revised December 1991)
      • Case

      Apple Computer (D): Epilogue

      By: Michael Beer and Michael J. Gibbs
      Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details
      Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry
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      Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)
      • Research Summary

      Competing business models

      By: Ramon Casadesus-Masanell
      Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details
      • Teaching Interest

      Leading Product Innovation

      By: Stefan H. Thomke
      For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
      • Teaching Interest

      Managing the Future of Work (MBA Education—Elective Curriculum)

      By: Christopher T. Stanton

      The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

      • Research Summary

      Masters of Strategy

      By: David B. Yoffie

      Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details

      • Research Summary

      Overview

      By: Feng Zhu
      Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
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