Publications

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April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

March 2020
Article

Which Early Withdrawal Penalty Attracts the Most Deposits to a Commitment Savings Account?

By: John Beshears, James J. Choi, Christopher Harris, David Laibson, Brigitte C. Madrian and Jung Sakong

Previous research has shown that some people voluntarily use commitment contracts that restrict their own choice sets. We study how people divide money between two accounts: a liquid account that permits unrestricted withdrawals and a commitment account that is... View Details

Keywords: Quasi-hyperbolic Discounting; Present Bias; Sophistication; Naiveté; Commitment; Flexibility; Savings; Contract Design; Defined Contribution Retirement Plan; 401 (K); IRA; Saving; Behavior; Contracts; Design; Interest Rates

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2010
Working Paper

Agency Revisited

By: Ramon Casadesus-Masanell and Daniel F. Spulber

The article presents a comprehensive overview of the principal-agent model that emphasizes the role of trust in the agency relationship. The analysis demonstrates that the legal remedy for breach of duty can result in a full-information efficient outcome eliminating... View Details

Keywords: Ethics; Contracts; Agency Theory; Mathematical Methods; Behavior; Trust

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15 Apr 2019
News

Why Anxious Customers Prefer Human Customer Service

19 Mar 2018
Working Paper Summaries

Lone Wolves in Competitive Equilibria

Keywords: by Ravi Jagadeesan, Scott Duke Kominers, and Ross Rheingans-Yoo

February 2023
Case

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

By: Jorge Tamayo and Jenyfeer Martínez Buitrago

In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details

Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina

Research Summary

Strategy Implementation: Role and Management of the Sales Force

My research concerns the role and management of the sales force as agents of a firm's business strategy and not only as individual or team contributors to profitable growth. This work takes the form of course development, teaching and workshops in HBS executive... View Details

14 Dec 2016
HBS Seminar

Alexander Frankel, University of Chicago Booth School of Business

19 Sep 2011
News

Bill Clinton and How to Use Convening Power

20 Jul 2009
News

Abigail Falik Chosen as Harvard Business School Social Entrepreneurship Fellow

26 Sep 2024
HBS Seminar

Garrett Van Ryzin, Columbia & Amazon

Research Summary

Negotiations

My third line of research, on negotiations, also focuses on the improvisational nature of group processes. In one paper (with Kathleen McGinn and Elizabeth Long Lingo), I test the relationships between communication media (face-to-face vs. electronically mediated),... View Details

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

January 1996 (Revised December 2005)
Case

First Community Bank (A)

By: Rosabeth M. Kanter

First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and... View Details

Keywords: Banks and Banking; Business Ventures; Business and Community Relations; Agency Theory; Change Management; Leadership; Balanced Scorecard; Mission and Purpose; Organizational Structure; Problems and Challenges; Banking Industry; Boston

Article

Lone Wolves in Infinite, Discrete Matching Markets

By: Ravi Jagadeesan

In finite two-sided matching markets, the Lone Wolf Theorem guarantees that the same set of agents remains unmatched in all stable outcomes. I show by example that this assertion is not true in infinite, discrete markets. However, despite the fact that the Lone Wolf... View Details

Keywords: Lone Wolf Theorem; Strategy-proofness; Marketplace Matching

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