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      • Faculty Publications  (159)

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      • June 2000
      • Case

      Lifeline Systems, Inc. (A)

      By: H. Kent Bowen and Marilyn Matis
      Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
      Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Service Industry
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      Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
      • November 1999
      • Supplement

      "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995

      By: Willis M. Emmons III
      Provides excerpts from an interview with Peter Staley of Act Up reflecting on the Wall Street protest against Burroughs Wellcome in the fall of 1989 and on the role and impact of AIDS advocacy and activism in general. View Details
      Keywords: Health Pandemics; Social Issues; Public Opinion; Pharmaceutical Industry
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      Emmons, Willis M., III. "ACT UP": Peter Staley, An Interview with Professor Willis Emmons, November 17, 1995. Harvard Business School Video Supplement 700-501, November 1999.
      • December 1998
      • Case

      National Aids Fund

      By: Robert J. Dolan
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      Dolan, Robert J. "National Aids Fund." Harvard Business School Case 599-069, December 1998.
      • November 1998 (Revised November 2001)
      • Case

      BMW AG: The Digital Car Project (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
      Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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      Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
      • August 1998 (Revised March 2002)
      • Background Note

      Overview of the Nonprofit Sector

      By: James E. Austin and Elaine V. Backman
      Provides brief background information to aid in understanding the U.S. and international nonprofit sectors. View Details
      Keywords: Nonprofit Organizations
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      Austin, James E., and Elaine V. Backman. "Overview of the Nonprofit Sector." Harvard Business School Background Note 399-027, August 1998. (Revised March 2002.)
      • June 1998 (Revised April 2000)
      • Case

      GM Powertrain

      By: Amy C. Edmondson and Mikelle Eastley
      Discusses a young MBA plant manager who is improving the operations of a small General Motors components plant in Fredericksburg, Virginia. At 29 years old, Joe Hinrichs is the youngest plant manager at GM, and in his new assignment, he is faced with the daunting... View Details
      Keywords: Service Operations; Labor Unions; Problems and Challenges; Technological Innovation; Change Management; Machinery and Machining; Manufacturing Industry; Auto Industry; United States
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      Edmondson, Amy C., and Mikelle Eastley. "GM Powertrain." Harvard Business School Case 698-008, June 1998. (Revised April 2000.)
      • October 1997 (Revised September 2003)
      • Case

      Eli Lilly and Company: Drug Development Strategy (A)

      By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
      Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
      Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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      Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
      • January 1997
      • Exercise

      Negotiating Corporate Change: Confidential Information, Paul Stokes, VP, Health and Beauty Aids Division

      By: James K. Sebenius
      This case provides the confidential role information necessary for one person in a four-person negotiation simulation about a major corporate change. Specifically, it describes the role of Paul Stokes as he attempts to negotiate a new uniform corporate information... View Details
      Keywords: Business Units; Transformation; Information Management; Negotiation Deal; System; Beauty and Cosmetics Industry; Health Industry
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      Sebenius, James K. "Negotiating Corporate Change: Confidential Information, Paul Stokes, VP, Health and Beauty Aids Division." Harvard Business School Exercise 897-060, January 1997.
      • January 1997
      • Background Note

      Simulation as a Decision Aid

      By: Roy D. Shapiro
      A brief introduction to simulation--what it is, why it's used, etc. Meant to set context for a first class on simulation. A rewritten version of an earlier note. View Details
      Keywords: Mathematical Methods; Decision Making
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      Shapiro, Roy D. "Simulation as a Decision Aid." Harvard Business School Background Note 697-062, January 1997.
      • June 1995 (Revised September 2019)
      • Teaching Note

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
      Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Teaching Note 395-212, June 1995. (Revised September 2019.)
      • January–February 1995
      • Article

      Corporate Reputation: Aid to Growth and Shield

      By: S. A. Greyser
      Keywords: Reputation; Growth and Development
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      Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).
      • October 1993 (Revised July 1994)
      • Case

      A Brush with AIDS (A)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details
      Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (A)." Harvard Business School Case 394-058, October 1993. (Revised July 1994.)
      • October 1993 (Revised July 1994)
      • Supplement

      A Brush with AIDS (B)

      By: Joseph L. Badaracco Jr. and Jerry Useem
      Supplements the (A) case. View Details
      Keywords: Medical Devices and Supplies Industry
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      Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (B)." Harvard Business School Supplement 394-059, October 1993. (Revised July 1994.)
      • March 1993
      • Supplement

      Burroughs Wellcome and AZT (B)

      By: Willis M. Emmons III
      Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy. View Details
      Keywords: Ethics; Health Pandemics; Multinational Firms and Management; Price; Crime and Corruption; Risk and Uncertainty; Business Strategy; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations; Pharmaceutical Industry
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
      • March 1993
      • Supplement

      Burroughs Wellcome and AZT (C)

      By: Willis M. Emmons III
      Describes key developments relating to Burroughs Wellcome, AZT and other AIDS drugs, and the AIDS issue in general from late 1989 through 1992. Includes excerpts from Wellcome PLC's financial statements and updated statistics on AIDS in the United States. View Details
      Keywords: Health Pandemics; Multinational Firms and Management; Financial Statements; Pharmaceutical Industry; United States
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (C)." Harvard Business School Supplement 793-115, March 1993.
      • November 1992 (Revised December 1992)
      • Case

      Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

      By: Robert H. Hayes
      The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
      Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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      Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
      • April 1992
      • Supplement

      Levi Strauss & Co. and the AIDS Crisis, Video

      By: Richard S. Tedlow
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      Tedlow, Richard S. "Levi Strauss & Co. and the AIDS Crisis, Video." Harvard Business School Video Supplement 792-510, April 1992.
      • November–December 1991
      • Article

      The Case of AIDS

      By: R. S. Tedlow and M. Marram
      Keywords: Health Pandemics
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      Tedlow, R. S., and M. Marram. "The Case of AIDS." Harvard Business Review 69, no. 6 (November–December 1991): 14–20.
      • September 1991 (Revised August 1994)
      • Background Note

      Note on Pharmaceutical Industry Regulation

      By: Willis M. Emmons III
      Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
      Keywords: Safety; Industry Growth; Marketing; Research and Development; Health Testing and Trials; Economics; Pharmaceutical Industry; United States
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      Emmons, Willis M., III. "Note on Pharmaceutical Industry Regulation." Harvard Business School Background Note 792-002, September 1991. (Revised August 1994.)
      • September 1991 (Revised February 1993)
      • Case

      Burroughs Wellcome and AZT (A)

      By: Willis M. Emmons III
      Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
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