Publications

June 1984 (Revised October 1988)
Background Note

Introduction to Cases

By: Benson P. Shapiro

Introduces students and executives to the case method and provides a generalized approach to cases. View Details

Keywords: Cases

February 1984
Case

Megalith, Inc. -- Hay Associates (C)

By: D. Quinn Mills, George W. Baird and George W. Baird

Provides a glossary of executive compensation terms. Rewritten by G.W. Baird, company partner. View Details

Keywords: Executive Compensation; Compensation and Benefits; Employment Industry

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

November 1981
Case

Assessing Managerial Talent at AT&T (A)

By: Michael Beer

Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details

Keywords: Managerial Roles; Performance Evaluation; Management Teams; Executive Education; Management Skills

November 1981
Supplement

Morris Alper & Sons, Inc.: Video 2, Executive Meeting

By: Benson P. Shapiro

October 1980
Supplement

Biography of an Executive (B): Spouse's Perspective

By: Jay W. Lorsch

Keywords: Managerial Roles

August 1980
Supplement

AT&T Long Lines, Telemarketing, Video 1: Executive Interviews

By: Benson P. Shapiro

June 1979 (Revised September 1980)
Case

Biography of an Executive (A)

By: Jay W. Lorsch

Keywords: Biography

February 1979 (Revised December 1983)
Case

Allied Chemical Corp. (A)

By: George C. Lodge and Joseph L. Badaracco Jr.

Describes Allied, the chemical industry, and the effects of the Kepone problem (a toxic pesticide dumped into the James River) as of 1976. The executive in the case must decide whether the company should support the passage of the Toxic Substances Control Act and an... View Details

Keywords: Pollutants; Corporate Social Responsibility and Impact; Decision Making; Laws and Statutes; Welfare; Legal Liability; Business and Government Relations; Chemical Industry

1977
Dictionary Entry

Essay on Advertising Executive Albert D. Lasker

By: R. S. Tedlow

Keywords: Advertising; Advertising Industry

December 1973 (Revised November 1993)
Case

Cooper Industries, Inc.

By: Thomas R. Piper

The executive president of a major industrial company must decide 1) whether to acquire a small hand tool company and, if so, 2) the value and form that the acquisition package should take. View Details

Keywords: Decisions; Valuation; Acquisition; Management Teams; Consumer Products Industry

Research Summary

By: Srikant M. Datar

Datar's research interests are in the cost management and management control areas. He has published his research on activity-based management, quality, productivity, time-based competition, new product development, bottleneck management, incentives and ... View Details

Teaching Interest

Accounting for Managers

By: V.G. Narayanan

I teach financial and managerial accounting to executives and MBA students. View Details

Keywords: Accounting; Managerial Accounting; Financial Accounting

Teaching Interest

Advanced Management Program

By: Michael L. Tushman

Market volatility and disruptive innovation are changing the way companies compete in every industry—and increasing the demand for business leaders who can manage globally in the age of digital transformation. Whether you are looking to move up to the executive... View Details

Teaching Interest

Advanced Management Program: Transforming Proven Leaders into Global Executives

By: Guhan Subramanian

As the world economy continues to evolve, so do the requirements for global leadership. The Advanced Management Program (AMP) is a powerful, transformational, and personalized learning experience that explores the best management practices... View Details

Teaching Interest

Agribusiness Seminar - Executive Education

By: David E. Bell

In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex... View Details

2018
Chapter

Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

By: Juan Alcacer, John Cantwell and Michelle Gittelman

As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details

Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry